LG OLED77C9PLA 77 inch OLED 4K Ultra HD Premium HDR Smart TV Freeview Play Freesat HD

LG OLED77C9PLA

77 inch OLED 4K Ultra HD Premium HDR Smart TV Freeview Play Freesat HD

In stock
0% Interest Free Credit *
£5,999 RRP £6,999

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£1000

Powerful new processing, OLED technology and a big 77 inch screen all come together to make the LG OLED77C9PLA a TV thriller.

See the OLED difference for yourself

With advanced Pixel Level Dimming, OLED remains one of the best options for class-leading picture quality. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

Powerful new processor at its heart
With the a9 Gen 2 processor at its heart, this 77 inch LG TV is not only faster at processing but brings about a whole host of new features. Intelligent Artificial Intelligence (AI) benefits both picture and sound for the clearest images and audio yet. Combined with HDMI2.1 sockets, the powerful processor also supports exciting new picture technologies, such as High Frame Rate and Dynamic HDR.

HDMI 2.1 connectivity for wider support
Featuring HDMI 2.1 sockets gives this LG greatly enhanced connectivity. HDMI 2.1 supports Dynamic HDR. This lets the TV adjust the picture frame-by-frame for active control of the contrast. For gaming and VR headset use, Variable Refresh Rate and Quick Frame Transport aim to reduce lag and provide a smoother and more responsive feel. HDMI 2.1 also supports eARC – an upgraded Audio Return Channel that supports DTS:X and Dolby Atmos from TV to audio system.

AI Picture
Artificial Intelligence comes of age with LG’s Deep Learning AI Picture. This clever system compares the signal with a table of content and automatically adjusts the picture quality to the most accurate image possible. Using an ambient light sensor, the system adjusts screen brightness and other criteria (with HDR signals). The result is greater realism with a cleaner and sharper picture.

AI Sound
If you fancy a more cinematic sound from your TV, then LG’s AI Sound should be music to your ears. Using AI algorithms, AI Sound up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound stage. The powerful a9 Gen 2 processor also optimises the sound based on content type – giving clearer vocals with news and dramas. The powerful AI can also take account of your room’s acoustics and layout and adjusts to give the cleanest sound possible.

Dolby Atmos compatible sound
With a Dolby Atmos processor built-in this LG OLED 77” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in 2.2 speaker set-up and a 40 watt amp, the OLED77C9PLA delivers a smooth, well-balanced sound.

Upgrade to wireless surround sound with WiSA*
WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.

Now featuring Apple AirPlay 2 and Apple TV app
With support for Apple AirPlay 2, this LG 77 inch TV lets you effortlessly stream from your Apple device. Even better, support for Apple’s TV app (Due 2020) means you can enjoy Apple’s 4K HDR content – featuring top quality Dolby Atmos and Vision. Support for Apple’s HomeKit makes this LG highly compatible with the whole Apple system.

Smart voice control – ThinQ AI integrates with Google Assistant and Amazon Alexa*
Voice control has got much smarter with this LG TV. Press the dedicated voice mic button and ThinQ AI decides if the TV’s software or Google Assistant handles the command. Google Assistant is capable of changing the channel and input via voice command. It also integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment. As an alternative, direct voice control via Amazon Alexa is also set to be an option from mid/late 2019. *Alexa built-in upgrade due later in the year.

Bigger and better in every way, the LG OLED77C9PLA is TV turned up to 11.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery

Next day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
on purchases over £500

We offer 6 month interest free options. Call or ask in-store for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?

* 18 months 0% Interest Free Credit is available on this TV in-store and via telesales, please ask or call for details. Terms and conditions apply. Subject to status. Click here for more info. Offer excludes Clearance, Refurbished and Open Box products.



Powerful new processing, OLED technology and a big 77 inch screen all come together to make the LG OLED77C9PLA a TV thriller.

See the OLED difference for yourself

With advanced Pixel Level Dimming, OLED remains one of the best options for class-leading picture quality. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

Powerful new processor at its heart
With the a9 Gen 2 processor at its heart, this 77 inch LG TV is not only faster at processing but brings about a whole host of new features. Intelligent Artificial Intelligence (AI) benefits both picture and sound for the clearest images and audio yet. Combined with HDMI2.1 sockets, the powerful processor also supports exciting new picture technologies, such as High Frame Rate and Dynamic HDR.

HDMI 2.1 connectivity for wider support
Featuring HDMI 2.1 sockets gives this LG greatly enhanced connectivity. HDMI 2.1 supports Dynamic HDR. This lets the TV adjust the picture frame-by-frame for active control of the contrast. For gaming and VR headset use, Variable Refresh Rate and Quick Frame Transport aim to reduce lag and provide a smoother and more responsive feel. HDMI 2.1 also supports eARC – an upgraded Audio Return Channel that supports DTS:X and Dolby Atmos from TV to audio system.

AI Picture
Artificial Intelligence comes of age with LG’s Deep Learning AI Picture. This clever system compares the signal with a table of content and automatically adjusts the picture quality to the most accurate image possible. Using an ambient light sensor, the system adjusts screen brightness and other criteria (with HDR signals). The result is greater realism with a cleaner and sharper picture.

AI Sound
If you fancy a more cinematic sound from your TV, then LG’s AI Sound should be music to your ears. Using AI algorithms, AI Sound up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound stage. The powerful a9 Gen 2 processor also optimises the sound based on content type – giving clearer vocals with news and dramas. The powerful AI can also take account of your room’s acoustics and layout and adjusts to give the cleanest sound possible.

Dolby Atmos compatible sound
With a Dolby Atmos processor built-in this LG OLED 77” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in 2.2 speaker set-up and a 40 watt amp, the OLED77C9PLA delivers a smooth, well-balanced sound.

Upgrade to wireless surround sound with WiSA*
WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.

Now featuring Apple AirPlay 2 and Apple TV app
With support for Apple AirPlay 2, this LG 77 inch TV lets you effortlessly stream from your Apple device. Even better, support for Apple’s TV app (Due 2020) means you can enjoy Apple’s 4K HDR content – featuring top quality Dolby Atmos and Vision. Support for Apple’s HomeKit makes this LG highly compatible with the whole Apple system.

Smart voice control – ThinQ AI integrates with Google Assistant and Amazon Alexa*
Voice control has got much smarter with this LG TV. Press the dedicated voice mic button and ThinQ AI decides if the TV’s software or Google Assistant handles the command. Google Assistant is capable of changing the channel and input via voice command. It also integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment. As an alternative, direct voice control via Amazon Alexa is also set to be an option from mid/late 2019. *Alexa built-in upgrade due later in the year.

Bigger and better in every way, the LG OLED77C9PLA is TV turned up to 11.
Brand LG
OLED Yes
Freesat HD Yes
Apple AirPlay Yes
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Digital Audio Output Yes - Optical
USB 3
Weight (KG) 29.9/33.8 (Without/With Stand)
Component No
DLNA Compliant Yes
Remote Control yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Wi-Fi Built In yes
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Screen Size 77
Stand Yes - Fixed
Wall Mount Required VESA - 400 x 200
Local Dimming Yes - OLED pixel
Camera No
Gesture Control Yes
Packaging Dimensions WxHxD 1895 x 1130 x 284
Netflix 4K Streaming Yes
Ultra HD Premium Yes
Maximum Stand Width (mm) NA
Panel Bit Depth 10 bit
HDR Format Dolby Vision, HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes - eARC
Touch Screen No
Voice Activated TV Yes
Twin Tuners Yes
HDMI 2.0 HDMI 2.1
Screen Resolution 4k_ultra_hd
Dimensions excluding stand WxHxD (mm) 1722 x 991 x 56
Dimensions including stand WxHxD (mm) 1722 x 1046 x 254
LED Backlight OLED
Power Consumption- Normal Use 179
Energy Efficiency Rating A
Power Consumption - Annual 248
Quad Core Processor Yes
Panel Frequency (Hz) 100Hz
Rated 5 out of 5 by from Perfect in every way I purchased over Christmas, the picture and sound are magnificent
Date published: 2020-01-05
Rated 5 out of 5 by from Epic and the best tv I have ever owned! Quite a substantial upgrade from a 2017 65 inch Samsung LCD tv. Superb picture quality, love the gallery app and Alexa integration. Wafer thin which will drop Jawa when you show your friends and family. Also future proof with HDMI 2.1. My only gripe is I wish it was available in an even bigger size than 77 inch. I thank the staff at Richer Sounds for their service and advise in choosing the right tv for me. To conclude, absolutely epic!
Date published: 2019-12-25
Rated 5 out of 5 by from A new baseline is set after Pioneer Plasma TVs. The TV set is a beauty. The picture out of the box is balanced and brilliant. Really sets new standards on what is actually a great TV. Its an expensive investment to be honest but if you are fan of brilliant picture this is the TV you have to go for. Software is amazing without any lag, with great apps support. The sound is descend but an AV is more than welcome. The design is marvelous, your ladies after the first scream of how big it is and that can't fit into our living room complaints i'm sure they will love it and how delicate & elegant set it is. Lastrly i strongly suggest if you are an owner of this, don't hesitate to do a proper professional calibration. It will elevate to new standards your set.
Date published: 2019-11-26
Rated 5 out of 5 by from Excellent picture and great sound with no soundbox I bought this a month ago and so pleased I did. Richer Sounds fitted the 77" screen on the wall very efficiently and will definitely buy from them again.
Date published: 2019-10-08
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£5,999 RRP £6,999

SAVE

£1000

LG OLED77C9PLA is rated 5.0 out of 5 by 4.
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Buy in-store Click for store details. Please call & check stock if making special journey. Buy by phone Call our UK based team on 0333 900 0093
Installation We can install and also provide FREE advice at your home or place of work.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery

Next day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
on purchases over £500

We offer 6 month interest free options. Call or ask in-store for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?