Samsung The Serif QE43LS01T (Cloud White) 43 inch 4K Ultra HD HDR Smart QLED TV with Apple TV app Freesat HD

Samsung The Serif QE43LS01T (Cloud White)

43 inch 4K Ultra HD HDR Smart QLED TV with Apple TV app Freesat HD

Out of stock
FREE Samsung soundbar worth £159 with this TV!
FREE Samsung soundbar worth £159 with this TV!
£899
Beautiful from every angle, on or off, the Samsung The Serif QE43LS01T redefines TV style.

All Round 360° Design
A timeless design. In profile, This Samsung 43 Inch TV, Serif model, forms a clear capital “I” shape. Its slim body broadens at the top to form a flat surface like a small shelf. Versatile by design, The Serif allows you to make the most of your space. A TV designed to fit impeccably into your home and to look beautiful from every angle. By Ronan & Erwan Bouroullec.*

*Serif Design by Bouroullec.

QLED Technology
Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume.* QLED technology, unlike others, is able to transform light into breathtaking colour without degradation over time.

*100% colour volume measured to DCI-P3 standard, certified by VDE.

Ambient Mode (Serif)
Turn your blank screen into a design piece with the Bouroullec Palette theme for the Serif Ambient mode. Two exclusive patterns for The Serif.* It automatically adjusts to the light in your room, so that you can easily make the big blank screen a thing of the past.

*Some features of Ambient Mode require a compatible Android or iOS phone.

NFC on TV
Seamless connection to your phone. Listen to your favourite music through The Serif by simply placing your smartphone over the NFC link to stream music via Bluetooth.

Elegant Stand
Elegantly designed metal TV stand allows the The Serif to stand free and fit your space.

Smart TV powered by TIZEN
Discover ever more ways to enjoy TV. Only the No. 1 selling Smart TV brand* can give you access to the largest collection of 4K content and all your catch up TV apps including Disney+, Apple TV, NOW TV and BT Sport apps – all in one place at the touch of a button**, meaning you spend less time searching and more time watching the content you love.
And it’s never been so easy to enjoy your TV. Quickly set-up your TV using your smartphone***. Discover new ways to multi-task with Samsung Multi View****. Watch your favourite TV show whilst commenting on Social Media or browsing the internet via WiFi, all at once on the big screen - never miss another moment. And now, for the first time, you can use your favourite assistant to control your TV – and much more – thanks to integrated voice assistance and Samsung SmartThings.

*Samsung TV has been the No.1 selling TV Brand for 13 consecutive years by HIS Markit.
**Disney+ subscription required. Disney+ available from March 24. © 2020 Disney and its related entities. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
***Easy Set-up powered by SmartThings mobile application.
****Available with TU8500 and above. Only supports Android OS based smartphone.

Quantum Processor 4K (The Serif)
Discover just how smart an AI TV can be. Relax as it automatically adapts to give you the very best 4K picture, day or night. Enjoy an enhanced AI sound experience, optimised for what you’re watching and where you’re watching it.

Adaptive Sound+ and Active Voice Amplifier (AVA)
The Serif analyses the acoustics in the room and adjusts the audio depending on what you're watching. Watching sport, you'll feel as if you're in the stadium, or a movie, you hear the action closing in from all directions. And you’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as the TV also adapts to the background noise in your room with Active Voice Amplifier.

Adaptive Picture
Picture perfected for whatever you’re watching, whenever you’re watching it. The Serif adapts to your environment and automatically adjusts its brightness and contrast settings to give you the very best 4K picture – even when the day turns to night. Let The Serif do the work for you, so you can relax and enjoy the content you love.

Multiple Voice Assistants | Bixby, Google and Alexa on TV*
For the first time, Bixby, Alexa and Google Assistant* are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking.

Bixby/Alexa built-in/Google Assistant logos**

*Google Assistant service not yet available, coming in June 2020.
**Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google and related marks and logos are trademarks of Google LLC.

Quantum HDR powered by HDR10+
Experience incredible picture detail as the filmmakers intended with Samsung HDR TV. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene.

Mobile View
Easily connect your smartphone and mirror the screen to your TV.*Discover new ways to multi-task with Samsung Multi View** by watching your favourite TV show whilst commenting on Social Media, all at once on the big screen. Power through the levels of your new game by playing and checking out the latest vlog. You’ll never have to choose again. Split your screen and never miss another moment.

*Internet connection and compatible Android or iOS phone required.
**Only supports Android OS based smartphone.

Game Enhancer+
Unlock the potential of the ultimate 8K gaming TV technology with AMD FreeSync and VRR delivering gaming-monitor performance on your big screen. Never be caught out by the bad guys hiding in the shadows with Samsung’s Dynamic Black Equalizer technology, unveiling all of the finest details in the darkest scenes. Overcome the difficult levels by using Samsung Multi View* to watch the latest walk-through whilst playing, all at once on the same screen. Game on for as long you like with no Screen Burn worries – guaranteed**. Only on Samsung QLED. Game Enhancer+ is available on selected game consoles.

*Only supports Android OS based smartphone.
**10 year Screen Burn Warranty. Participants must register within 90 days of purchase.

One Remote Control (White)
Simple and intuitive control of everything from one remote in a stylish white finish. You no longer need multiple remotes lined up on your coffee table. Your One Remote allows you to multi-task with simplicity.

Easy Set-up (2020)
Automatically login into your accounts with simple, seamless smartphone connection and setup*. Only Samsung can offer comprehensive set-up in just a few simple steps. Your TV and mobile* will automatically connect and your mobile will share your Wi-Fi link with the TV for seamless connection to the internet. If your mobile is linked to a Samsung Account, it will automatically be shared with your TV: no additional login required.

*Requires SmartThings app and Internet connection.

Connected Living (2020)
With SmartThings built into Samsung TV’s you can control your smart home through your TV. SmartThings works with 1000’s of smart devices to make your life easier, more secure, and more entertaining. From controlling your lighting, scheduling your laundry or monitoring your home, this is smart living made simple.

Samsung TV Plus (2020)
Instant access to 33 free TV channels and content for the whole family without the need for an aerial*. Experience the true potential of your TV straight out of the box.

*Requires Internet connection.

SmartThings Mobile App
The SmartThings mobile app enables your smartphone to connect to your Smart TV quickly and easily to unlock great features such as Screen Mirroring, a TV Remote Control, and enable you to watch your TV screen on your phone so that you don't miss any action if you have to step away from the TV.*

*Compatible Android or iOS phone required.

Content Discovery Universal Guide (2020)
Less time searching and more time watching with tailored recommendations. Finally, all your favourite content from BBC and Netflix* in one place – your Samsung Smart TV. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.

*Netflix subscription required.

Supreme UHD Dimming (2020)
Experience sharper detail and more accurate colour. By dividing the screen into small zones, colour, brightness and sharpness can be maintained at their optimum across even the most varied, detailed and vibrant images.

Make your TV a feature in the room, with the Samsung The Serif QE43LS01T.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?
Get a FREE Samsung HWS40T soundbar worth £159 with this TV. Click on product title to view the package. Offer available from our stores by appointment, phone or video call, from our telesales team, or online. Valid until 29.06.21, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.


Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


Beautiful from every angle, on or off, the Samsung The Serif QE43LS01T redefines TV style.

All Round 360° Design
A timeless design. In profile, This Samsung 43 Inch TV, Serif model, forms a clear capital “I” shape. Its slim body broadens at the top to form a flat surface like a small shelf. Versatile by design, The Serif allows you to make the most of your space. A TV designed to fit impeccably into your home and to look beautiful from every angle. By Ronan & Erwan Bouroullec.*

*Serif Design by Bouroullec.

QLED Technology
Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume.* QLED technology, unlike others, is able to transform light into breathtaking colour without degradation over time.

*100% colour volume measured to DCI-P3 standard, certified by VDE.

Ambient Mode (Serif)
Turn your blank screen into a design piece with the Bouroullec Palette theme for the Serif Ambient mode. Two exclusive patterns for The Serif.* It automatically adjusts to the light in your room, so that you can easily make the big blank screen a thing of the past.

*Some features of Ambient Mode require a compatible Android or iOS phone.

NFC on TV
Seamless connection to your phone. Listen to your favourite music through The Serif by simply placing your smartphone over the NFC link to stream music via Bluetooth.

Elegant Stand
Elegantly designed metal TV stand allows the The Serif to stand free and fit your space.

Smart TV powered by TIZEN
Discover ever more ways to enjoy TV. Only the No. 1 selling Smart TV brand* can give you access to the largest collection of 4K content and all your catch up TV apps including Disney+, Apple TV, NOW TV and BT Sport apps – all in one place at the touch of a button**, meaning you spend less time searching and more time watching the content you love.
And it’s never been so easy to enjoy your TV. Quickly set-up your TV using your smartphone***. Discover new ways to multi-task with Samsung Multi View****. Watch your favourite TV show whilst commenting on Social Media or browsing the internet via WiFi, all at once on the big screen - never miss another moment. And now, for the first time, you can use your favourite assistant to control your TV – and much more – thanks to integrated voice assistance and Samsung SmartThings.

*Samsung TV has been the No.1 selling TV Brand for 13 consecutive years by HIS Markit.
**Disney+ subscription required. Disney+ available from March 24. © 2020 Disney and its related entities. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
***Easy Set-up powered by SmartThings mobile application.
****Available with TU8500 and above. Only supports Android OS based smartphone.

Quantum Processor 4K (The Serif)
Discover just how smart an AI TV can be. Relax as it automatically adapts to give you the very best 4K picture, day or night. Enjoy an enhanced AI sound experience, optimised for what you’re watching and where you’re watching it.

Adaptive Sound+ and Active Voice Amplifier (AVA)
The Serif analyses the acoustics in the room and adjusts the audio depending on what you're watching. Watching sport, you'll feel as if you're in the stadium, or a movie, you hear the action closing in from all directions. And you’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as the TV also adapts to the background noise in your room with Active Voice Amplifier.

Adaptive Picture
Picture perfected for whatever you’re watching, whenever you’re watching it. The Serif adapts to your environment and automatically adjusts its brightness and contrast settings to give you the very best 4K picture – even when the day turns to night. Let The Serif do the work for you, so you can relax and enjoy the content you love.

Multiple Voice Assistants | Bixby, Google and Alexa on TV*
For the first time, Bixby, Alexa and Google Assistant* are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking.

Bixby/Alexa built-in/Google Assistant logos**

*Google Assistant service not yet available, coming in June 2020.
**Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google and related marks and logos are trademarks of Google LLC.

Quantum HDR powered by HDR10+
Experience incredible picture detail as the filmmakers intended with Samsung HDR TV. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene.

Mobile View
Easily connect your smartphone and mirror the screen to your TV.*Discover new ways to multi-task with Samsung Multi View** by watching your favourite TV show whilst commenting on Social Media, all at once on the big screen. Power through the levels of your new game by playing and checking out the latest vlog. You’ll never have to choose again. Split your screen and never miss another moment.

*Internet connection and compatible Android or iOS phone required.
**Only supports Android OS based smartphone.

Game Enhancer+
Unlock the potential of the ultimate 8K gaming TV technology with AMD FreeSync and VRR delivering gaming-monitor performance on your big screen. Never be caught out by the bad guys hiding in the shadows with Samsung’s Dynamic Black Equalizer technology, unveiling all of the finest details in the darkest scenes. Overcome the difficult levels by using Samsung Multi View* to watch the latest walk-through whilst playing, all at once on the same screen. Game on for as long you like with no Screen Burn worries – guaranteed**. Only on Samsung QLED. Game Enhancer+ is available on selected game consoles.

*Only supports Android OS based smartphone.
**10 year Screen Burn Warranty. Participants must register within 90 days of purchase.

One Remote Control (White)
Simple and intuitive control of everything from one remote in a stylish white finish. You no longer need multiple remotes lined up on your coffee table. Your One Remote allows you to multi-task with simplicity.

Easy Set-up (2020)
Automatically login into your accounts with simple, seamless smartphone connection and setup*. Only Samsung can offer comprehensive set-up in just a few simple steps. Your TV and mobile* will automatically connect and your mobile will share your Wi-Fi link with the TV for seamless connection to the internet. If your mobile is linked to a Samsung Account, it will automatically be shared with your TV: no additional login required.

*Requires SmartThings app and Internet connection.

Connected Living (2020)
With SmartThings built into Samsung TV’s you can control your smart home through your TV. SmartThings works with 1000’s of smart devices to make your life easier, more secure, and more entertaining. From controlling your lighting, scheduling your laundry or monitoring your home, this is smart living made simple.

Samsung TV Plus (2020)
Instant access to 33 free TV channels and content for the whole family without the need for an aerial*. Experience the true potential of your TV straight out of the box.

*Requires Internet connection.

SmartThings Mobile App
The SmartThings mobile app enables your smartphone to connect to your Smart TV quickly and easily to unlock great features such as Screen Mirroring, a TV Remote Control, and enable you to watch your TV screen on your phone so that you don't miss any action if you have to step away from the TV.*

*Compatible Android or iOS phone required.

Content Discovery Universal Guide (2020)
Less time searching and more time watching with tailored recommendations. Finally, all your favourite content from BBC and Netflix* in one place – your Samsung Smart TV. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.

*Netflix subscription required.

Supreme UHD Dimming (2020)
Experience sharper detail and more accurate colour. By dividing the screen into small zones, colour, brightness and sharpness can be maintained at their optimum across even the most varied, detailed and vibrant images.

Make your TV a feature in the room, with the Samsung The Serif QE43LS01T.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Brand Samsung
Colour Cloud White
QLED Yes
Freesat HD Yes
Apple AirPlay Yes
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Packaging Dimensions WxHxD 1123 x 734 x 265
Netflix 4K Streaming Yes
Screen Technology qled
Dimensions excluding stand WxHxD (mm) 986 x 597 x 197
Dimensions including stand WxHxD (mm) 986 x 1028 x 417
Power Consumption - Standby 0.5
Maximum Stand Width (mm) 896
Panel Bit Depth 10 bit (8 + 2 FRC)
HDR Format HDR10+, HDR10, HLG
Quantum Dot Yes
TVPlus Yes - Aerial and Satellite
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket No
Wireless Connection Yes
Full Web Browser Yes
ARC - Audio Return Channel Yes - eARC
Screen Size (measured diagonally in inches) 43
Motion Processing MR120
LED Backlight LED - Edge
Stand Yes - Floorstand
Local Dimming No
Camera No
Gesture Control No
Touch Screen No
Voice Activated TV Yes
Quad Core Processor Yes
Twin Tuners No
HDMI 2.0 Yes
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 50Hz
Wall Mount Required No
Digital Audio Output Yes - Optical
USB 2
Weight (KG) 16.4/17.4 (Without/With Stand)
NFC Yes
Component No
DLNA Compliant Yes
Remote Control yes
Bluetooth Yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Energy - kWh/1000h 67
Energy - HDR rating G
Energy - HDR kWh/1000h 95
Energy - Label Rating G
Rated 5 out of 5 by from Great picture, easy to set up, attractive. Bought this for my dad as he didn't want a large black TV. Very pleased with its quality & ease of installation & use.
Date published: 2021-04-18
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£899
Samsung The Serif QE43LS01T (Cloud White) is rated 5.0 out of 5 by 1.
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Order with your local store Click for store details.
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Order via our Telesales team Call our national Telesales team on
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6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?