Panasonic TX-55MX950B

As its flagship 55 inch LED TV, the Panasonic TX-55MX950B produces a picture with outstanding realism, making it a brilliant choice for movies, TV and gaming.

Mini LED technology for incredible contrast
Using thousands of tiny Mini LEDs, the Panasonic TX-55MX950B’s display is far more sophisticated than regular LED screens. The higher number of individually controlled lighting zones means that you get to enjoy better contrast, purer, brighter colour and a much more natural picture quality. Mini LED technology also banishes the ‘halo’ that can afflict some conventional LED TV screens.

HCX Pro AI processor gives you the truest colour
For the best possible control of this Mini LED screen, this TV deploys Panasonic’s top-flight processor. The advanced HCX Pro AI processor uses a sensor to detect the ambient lighting condition and then adjusts the picture to suit. Each colour tone is adjusted individually, giving this Panasonic 55 inch TV the highest ever colour accuracy.

The ideal picture setting for the content, with Auto AI
Panasonic’s smart Auto AI processor identifies the type of content you’re watching, such as movie, sports, music or news, and automatically optimises the picture and sound settings to suit. This gives you the very best in sound and vision, without having to make any user adjustments.

HDR10+ Adaptive and Dolby Vision IQ – ultimate detail in all lighting conditions
HDR10+ Adaptive and Dolby Vision IQ take HDR10 and Dolby Vision to the next level, making them the ultimate HDR picture processors. HDR10+ Adaptive and Dolby Vision IQ use light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without compromising the depth. You get a consistent picture quality, however light or dark your room is.

Multi-format HDR support for a stunning picture from all sources
As well as HDR10+ Adaptive and Dolby Vision IQ, this Panasonic 55 inch Mini LED TV also offers multi-format HDR, including HDR10+, HDR10, HLG and HLG Photo. With so much HDR processing ability on board, you’re guaranteed the most detailed and brightest picture, whatever the HDR format.

Filmmaker Mode – enhanced
Designed for movie lovers, Filmmaker Mode bypasses the TV’s own motion and picture processing settings and lets you see the image just as the director intended. Aspect ratio, colour and frame settings are all faithfully reproduced, giving you a truly cinematic viewing experience. Now featuring an upgraded colour temperature sensor, it detects lighting conditions more accurately, giving you the ideal image, whatever the ambient lighting.

Epic gaming
Panasonic’s new Game Control Board lets you easily view settings and make changes on the fly. With their Game Mode Extreme setting, you also get epic responsiveness. Game Mode Extreme almost halves input lag, giving you incredible reaction times. With support for AMD FreeSync Premium, you also get the smoothest, tear-free motion, making gaming more lifelike than ever. Two gaming sound modes switch between RPG mode for a more cinematic sound experience and FPS mode for when you need to hear the subtle sound of an enemy sneaking up on you.

Theatre Surround and Dolby Atmos for crisp sound
Featuring Theatre Surround, the TX-55MX950B produces a clear, spacious sound. The built-in subwoofer helps produce richer and more lifelike audio. Dolby Atmos compatibility enhances the potential for even more spatial and enveloping special effects.

HomeScreen 8.0 for smart TV
The latest version of Panasonic’s HomeScreen makes it quick and easy to access and customise popular settings. Pin favourites, such as YouTube or Netflix streaming apps to the Home Screen, giving you a clear, personalised experience. Support for Google Assistant and Alexa means you can also find content via voice command. With My Scenery, you can even turn the screen into a restful, scenic image, with one of the stored images.

Enjoy the ultimate in LED TV, with the Panasonic TX55-MX950B.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.