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The Black Friday season is now upon us. There’s been some controversy over whether the public are really getting a good deal at this time, so we thought it important to make our pricing really clear for our wonderful customers.
Where items are marked as ‘Our Lowest Price Ever!’, they mean just that – we’ve never sold the item for less. If a product is marked up as ‘Fantastic Black Friday Value’, it means it may well have been at a lower price in 1967 (!), but given today’s market price, we’re happy it still represents fantastic value.
We’ve spent a lot of time thinking about our pricing policy at this time of year. In consultation with Which? Consumers’ Association, we’ve developed our Price Charter, which outlines our promise to give customers the fairest and most honest information on how we calculate our savings.