The Richer Sounds Price Charter
Richer Sounds supports Which’s important work to tackle unfair pricing practices.
“In an analysis of over 1,600 televisions sold by major UK retailers (Richer Sounds was not mentioned in this article, but other retailers were) the consumer champion found that more than half (56%) of cases had a ‘was’ price that was not the most recent price charged before the promotion - which can sometimes create the illusion of bigger discounts.”
– Which? June, 2025.
To combat this unfair business practise, we have developed The Richer Sounds Price Charter to deliver our pledge to be clear and transparent with regards to our promotional events and pricing at all times.
“In an analysis of over 1,600 televisions sold by major UK retailers (Richer Sounds was not mentioned in this article, but other retailers were) the consumer champion found that more than half (56%) of cases had a ‘was’ price that was not the most recent price charged before the promotion - which can sometimes create the illusion of bigger discounts.”
– Which? June, 2025.
To combat this unfair business practise, we have developed The Richer Sounds Price Charter to deliver our pledge to be clear and transparent with regards to our promotional events and pricing at all times.
1. We believe in transparent pricing. We always show how we calculate any savings, so you can buy with confidence.
2. We don’t quote Recommended Retail Prices as they often do not reflect the prices that products are sold for in reality.
3. Where we show a saving, we’ll show the latest pricing. Prices fluctuate for a variety of reasons, which are often out of our control, but we always try to bring you the best possible prices on any given day – if not, we’ll beat any competitors’ price by up to £100.
4. If you want to see our complete pricing history, please ask. Some products have a pricing history that goes back further than 3 months. These are available on request and our pricing policy is on our website. We’ll show increases as well as decreases and we promise to show you the whole story.
5. If we reduce prices within 14 days of purchase, you can claim back the difference so you have peace of mind, even after you buy.
6. Unsure when to buy? Our commitment to you is that we’ll always let you know how long one of our pricing events is on for, by showing you the start and end dates. That way, you’ll never feel pressured to buy, because you’ll know how long you have to make your buying decision (obviously subject to stock availability). Sometimes, pricing events are determined by our suppliers (including extending or repeating offers without notice!), but we will do our best to encourage them to stick to our guidelines.
7. Want to return anything? Our returns policy is easy to find on our website.
Plus, we always try to offer the lowest prices guaranteed, to our knowledge (we check our main competitors daily). However, in the unlikely event that you do find a genuine, lower price, our Price Beat promise means that we won’t just match a price you’ve seen elsewhere, we’ll beat it and even give you up to £100 back.
Whether it’s a web price, voucher code, part-exchange, loyalty club or a manufacturer selling direct, you can rest assured you are getting the lowest prices guaranteed and, in many cases, a longer and more comprehensive guarantee.
Whether it’s a web price, voucher code, part-exchange, loyalty club or a manufacturer selling direct, you can rest assured you are getting the lowest prices guaranteed and, in many cases, a longer and more comprehensive guarantee.