Samsung The Serif QE50LS01B

All round 360° Design
Versatile by design, The Serif looks beautiful from front to back, side to side, and can elegantly sit anywhere in your home – even standing right in the middle of the room. No matter where it's placed, The Serif TV fits impeccably into any space. It's a timeless Samsung 50 inch TV, designed to look unconditionally beautiful from any angle in your home.

Matte Display
Finally – catch all the action and see every glorious detail, without the glare of the sun or the lights in your room getting in the way. Samsung’s state-of-the-art Matte Display absorbs reflections, so even in bright light, you'll experience the brilliance of watching everything in truthful colour and incredible glare-free 4K detail*. So go ahead, watch the midday match or lose yourself in a midnight movie – without distractions.

*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

QLED 4K Technology
Turn on The Serif and enjoy the kind of brilliant display you’d expect from a QLED 4K AI Samsung TV. With 100% Colour Volume**, you’ll enjoy colour the way it was meant to be seen. That’s because Quantum Dot display technology is able to transform light into breath-taking colour that'll look just as impressive ten years down the line – in fact, we guarantee it***. So with all your content upscaled to glorious 4K Ultra HD detail, and over a billion cinematic colours calibrated with the Samsung SmartThings app* – all you have to do is sit back, and let The Serif TV breathe new life into everything you watch.

*Internet connection, compatible Android or iOS device and SmartThings app required.
**Measured to DCI-P3 standard, certified by VDE.
***Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.

NFC on TV
Just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV via Bluetooth. Then when you want to hear your favourite tunes through The Serif’s built-in TV speakers, you’re good to go.*

*Compatible Android or iOS smartphone required.

Elegant Stand
If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style, it’s flexible enough to work with your home too.

Serif Ambient Mode+
No more blank screen ruining your home décor when The Serif is switched off. Samsung Ambient Mode+ turns it into a digital, glare-free canvas. Better still, you can choose from two exclusive patterns in a striking leaf or textured fabric design – both exclusively created by the Bouroullec Brothers for The Serif TV. Plus, the new EyeComfort Mode feature even adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

*Some features of Ambient Mode require Internet connection, a compatible smartphone, and SmartThings app.

Object Tracking Sound LITE
Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action – all without the need for extra speakers.

Smart TV powered by Tizen
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place at the touch of a button. Discover Samsung’s easy-to-use and to-customise Smart Hub platform and spend less time searching, more time watching what you love, with tailored recommendations.

*Samsung TV has been ranked No.1 selling TV Brand for 15 consecutive years by Omdia.
** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Serif Design by Bouroullec
Imagined by award-winning designers, Ronan and Erwan Bouroullec, Samsung The Serif TV has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf. Like a one-of-a-kind piece of furniture, it doubles as a shelf for an added experience.

Quantum Processor 4K (4K AI Upscaling, AI Sound, Adaptive Picture)
Sit back, relax, and discover just how smart an AI TV can be. From the nightly news to that classic movie, this processor automatically adjusts the brightness and upscales the resolution of everything you’re watching to glorious 4K Ultra HD detail- even if it's not been filmed that way. Plus, smart AI audio perfectly adapts to what’s on screen and overcomes the background noise in your room.

Enjoy TV that looks great on or off, with the Samsung The Serif QE50LS01B.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.