So what's available in 4K Ultra HD
No matter which service you use to stream your TV and movies, there is a huge range of 4K content currently available, with more being added each day. Netflix, Disney+, Apple TV, Amazon Prime Video, Rakuten and even YouTube all have 4K content readily available with something for every viewer. With 4K quickly becoming the standard for new TVs, studios are now creating content in ways that take full advantage of the rich colours and amazing detail that this new technology provides.
It’s not just streaming – Ultra HD Blu-ray players, projectors and games consoles can all offer stellar 4K performance, taking entertainment to new heights. Even better, your 4K device will automatically upscale non-4K to look its best as well.