The Black Friday season is upon us so we thought it important to make our pricing really clear for our wonderful customers.

Where items are marked as ‘Our Lowest Price Ever!’, they mean just that – we’ve never sold the item for less. If a product is marked up as ‘Fantastic Black Friday Value’, it means it may well have been at a lower price at some point, but given today’s market price, we’re happy it still represents great value.

Items showing a lower VIP price have better prices available to members of our VIP Club, which is open to anyone and completely FREE to join. These may have been reduced during the Black Friday period, but may also have been set before or extend beyond our Black Friday event.

To ensure our pricing is transparent we’ve worked with the Which? Consumer’s Association to develop our pricing charter, which can be viewed here.