Product Information
Breathtaking ‘Wallpaper’ style meets the ultimate OLED picture performance, with the LG OLED77W69LA.
Stunning style meets ultimate picture performance
Slimmer than a typical picture frame, the LG OLED77W69LA redefines sleek TV and reintroduces the legendary ‘Wallpaper’ TV. For an even purer design, the Wallpaper TVs now feature a Zero Connect Box for wireless connectivity. Matching the design, the picture performance is similarly uncompromising. LG’s ultimate panel, with Hyper Radiant Colour Technology, including Brightness Booster Ultra delivers sensational pictures. Combined with powerful, AI-enhanced processing, the picture maintains supreme brightness and image clarity, even in brighter rooms.
Wallpaper TV, remastered
Designed for stunning style to match its picture, this LG 77” TV reinstates LG’s legendary ‘Wallpaper’ design. At just 9.95mm thick it’s amongst the thinnest TVs you can buy, making it appear near-flush when wall mounted. Combined with an ultra-thin bezel and separate, dedicated connection box, the Wallpaper TV is one of the sleekest, most eye-catching TVs on the market.
Reduce the cable clutter, with Zero Connect Box
LG’s latest Zero Connect Box offers a wireless connection (up to 4K 165Hz) to the TV, reducing the cable clutter on show. Simply place the box near to your components, such as games console and Blu-ray player and then wirelessly beam the signal from box to TV – no HDMI cables in sight! (signal range is approximately 10m). With just the TV’s power cable to hide, you get much cleaner aesthetics, easier installation and greater freedom of placement.
Next level picture – Hyper Radiant Colour Technology
Taking LG’s premium Primary RGB Tandem 2.0 panel as its basis, this LG 77 inch TV delivers truly stunning brightness and picture contrast. Featuring Brightness Booster Ultra, this intensely bright panel is an incredible 3.9 times brighter than the B6 model and an impressive 20% brighter than last year’s G5 model. The result is incredible colour realism and depth – even in brighter rooms.
Anti-reflection screen technology for a clearer image
Working in conjunction with the Hyper Radiant Colour Technology, the LG OLED77W69LA features an anti-reflection screen surface. Earning the industry-first Reflection Free Premium certification from Intertek, the screen now displays the Perfect Blacks and Perfect Colours that the best OLED screens are renowned for, even in brightly lit rooms.
Picture perfection, with Alpha 11 AI Processor Gen 3
Fitted with LG’s premium Alpha 11 AI Processor Gen 3, the picture quality is sharper, more natural and supremely balanced for the best in clarity and picture precision. Featuring Dual Super Upscaling it can simultaneously process two types of AI upscaling. With its 50% faster CPU (Central Processing Unit) and 70% faster GPU (Graphics Processing Unit), the immensely powerful ‘brains’ behind this TV deliver outstanding picture immersion.
A master with movies
Fitted with a native 120Hz display, bright screen and host of HDR enhancements, including Dolby Vision, this LG 77 inch OLED TV delivers cinematic smoothness and colour depth. For the very best experience, Filmmaker Mode with Ambient Light Compensation lets you enjoy cinematic vision in all lighting conditions, exactly as the director intended, right down to using the correct aspect ratio, colour and frame rate.
Geared up for gaming
With its wide range of gaming enhancements, LG once again remains the first choice for many gamers. With a response time of less than 0.1ms, it’s super-fast to react to your every move. LG’s Game Optimiser gets you quick access to important settings. This model now supports 4K 120Hz game streaming from NVDIA’s GeForce Now. HDMI 2.1 connections ensure support for 4K 165Hz gaming from PCs and 4K 120Hz gaming consoles. Certified by Dolby Vision for Gaming, NVIDA G-SYNC and AMD FreeSync Premium, you can enjoy tear-free and stutter-free gaming, with minimal lag.
Smooth and spacious sound
Featuring a 4.2 channel speaker array with Dolby Atmos compatibility and AI Object Remastering Ultra, this stylish TV delivers a clear, richly-balanced sound. AI Sound Pro up-mixes two-channel audio to virtual 11.1.2 sound – producing a more immersive sound and enhanced dialogue. Pair with an LG soundbar and the sophisticated WOW Orchestra processing splits the sound output between TV and soundbar, for a smoother, more enveloping sound.
LG webOS 26 for faster and smoother Smart TV
Featuring multi-AI architecture, LG’s webOS 26 Smart TV operating system is better than ever. Deeper AI integration ensures faster and more intuitive searching, with Microsoft Copilot on hand to ask about TV content and more. In addition, Google’s Gemini (available via optional subscription) provides a second tier of AI-enhancement with extra features, such as the inclusion of AI generated artwork and images to the LG Gallery+ section. For continued innovation, LG offer five years of free OS updates, meaning that today’s LG TVs will be just as Smart savvy in years to come.*
*Future OS updates may not contain all features, due to potential TV hardware constraints.
AI makes operation easier than ever
Power up your new TV and a raft of AI technologies make it easier to find just what you’re looking for. Featuring AI Agent, Intelligent Voice Recognition and AI Concierge, you’re offered recommendations that are unique to your viewing habits. For simple interaction with your TV, there’s even an AI Chatbot that can proactively search for solutions to operational challenges you might have.
Experience the ultimate TV performance and style, with the LG OLED77W69LA.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
STAND NOT INCLUDED
Specifications
Reviews
Stunning style meets ultimate picture performance
Slimmer than a typical picture frame, the LG OLED77W69LA redefines sleek TV and reintroduces the legendary ‘Wallpaper’ TV. For an even purer design, the Wallpaper TVs now feature a Zero Connect Box for wireless connectivity. Matching the design, the picture performance is similarly uncompromising. LG’s ultimate panel, with Hyper Radiant Colour Technology, including Brightness Booster Ultra delivers sensational pictures. Combined with powerful, AI-enhanced processing, the picture maintains supreme brightness and image clarity, even in brighter rooms.
Wallpaper TV, remastered
Designed for stunning style to match its picture, this LG 77” TV reinstates LG’s legendary ‘Wallpaper’ design. At just 9.95mm thick it’s amongst the thinnest TVs you can buy, making it appear near-flush when wall mounted. Combined with an ultra-thin bezel and separate, dedicated connection box, the Wallpaper TV is one of the sleekest, most eye-catching TVs on the market.
Reduce the cable clutter, with Zero Connect Box
LG’s latest Zero Connect Box offers a wireless connection (up to 4K 165Hz) to the TV, reducing the cable clutter on show. Simply place the box near to your components, such as games console and Blu-ray player and then wirelessly beam the signal from box to TV – no HDMI cables in sight! (signal range is approximately 10m). With just the TV’s power cable to hide, you get much cleaner aesthetics, easier installation and greater freedom of placement.
Next level picture – Hyper Radiant Colour Technology
Taking LG’s premium Primary RGB Tandem 2.0 panel as its basis, this LG 77 inch TV delivers truly stunning brightness and picture contrast. Featuring Brightness Booster Ultra, this intensely bright panel is an incredible 3.9 times brighter than the B6 model and an impressive 20% brighter than last year’s G5 model. The result is incredible colour realism and depth – even in brighter rooms.
Anti-reflection screen technology for a clearer image
Working in conjunction with the Hyper Radiant Colour Technology, the LG OLED77W69LA features an anti-reflection screen surface. Earning the industry-first Reflection Free Premium certification from Intertek, the screen now displays the Perfect Blacks and Perfect Colours that the best OLED screens are renowned for, even in brightly lit rooms.
Picture perfection, with Alpha 11 AI Processor Gen 3
Fitted with LG’s premium Alpha 11 AI Processor Gen 3, the picture quality is sharper, more natural and supremely balanced for the best in clarity and picture precision. Featuring Dual Super Upscaling it can simultaneously process two types of AI upscaling. With its 50% faster CPU (Central Processing Unit) and 70% faster GPU (Graphics Processing Unit), the immensely powerful ‘brains’ behind this TV deliver outstanding picture immersion.
A master with movies
Fitted with a native 120Hz display, bright screen and host of HDR enhancements, including Dolby Vision, this LG 77 inch OLED TV delivers cinematic smoothness and colour depth. For the very best experience, Filmmaker Mode with Ambient Light Compensation lets you enjoy cinematic vision in all lighting conditions, exactly as the director intended, right down to using the correct aspect ratio, colour and frame rate.
Geared up for gaming
With its wide range of gaming enhancements, LG once again remains the first choice for many gamers. With a response time of less than 0.1ms, it’s super-fast to react to your every move. LG’s Game Optimiser gets you quick access to important settings. This model now supports 4K 120Hz game streaming from NVDIA’s GeForce Now. HDMI 2.1 connections ensure support for 4K 165Hz gaming from PCs and 4K 120Hz gaming consoles. Certified by Dolby Vision for Gaming, NVIDA G-SYNC and AMD FreeSync Premium, you can enjoy tear-free and stutter-free gaming, with minimal lag.
Smooth and spacious sound
Featuring a 4.2 channel speaker array with Dolby Atmos compatibility and AI Object Remastering Ultra, this stylish TV delivers a clear, richly-balanced sound. AI Sound Pro up-mixes two-channel audio to virtual 11.1.2 sound – producing a more immersive sound and enhanced dialogue. Pair with an LG soundbar and the sophisticated WOW Orchestra processing splits the sound output between TV and soundbar, for a smoother, more enveloping sound.
LG webOS 26 for faster and smoother Smart TV
Featuring multi-AI architecture, LG’s webOS 26 Smart TV operating system is better than ever. Deeper AI integration ensures faster and more intuitive searching, with Microsoft Copilot on hand to ask about TV content and more. In addition, Google’s Gemini (available via optional subscription) provides a second tier of AI-enhancement with extra features, such as the inclusion of AI generated artwork and images to the LG Gallery+ section. For continued innovation, LG offer five years of free OS updates, meaning that today’s LG TVs will be just as Smart savvy in years to come.*
*Future OS updates may not contain all features, due to potential TV hardware constraints.
AI makes operation easier than ever
Power up your new TV and a raft of AI technologies make it easier to find just what you’re looking for. Featuring AI Agent, Intelligent Voice Recognition and AI Concierge, you’re offered recommendations that are unique to your viewing habits. For simple interaction with your TV, there’s even an AI Chatbot that can proactively search for solutions to operational challenges you might have.
Experience the ultimate TV performance and style, with the LG OLED77W69LA.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
STAND NOT INCLUDED
