Samsung

Discover Samsung Smart TVs & Sound Devices
 
Proud winner of 'Home Entertainment Brand of the Year' at the Which? Awards. With a legacy of innovation, Samsung leads the way with AI-powered Neo QLED 8K and 4K, OLED 4K, uniquely stylish Lifestyle TVs, and stunning 4K UHD Smart TVs - all perfectly paired with Samsung Soundbars.
Five monitors displaying vibrant images with BAFTA logo and Which? award at the bottom.
Five monitors displaying vibrant images with BAFTA logo and Which? award at the bottom.
Five monitors displaying vibrant images with BAFTA logo and Which? award at the bottom.
Family watching TV with Samsung Vision AI displayed on the screen.
Family watching TV with Samsung Vision AI displayed on the screen.
Family watching TV with Samsung Vision AI displayed on the screen.
Graphic showcasing technology features and benefits in a sleek design.
AI-powered processor features and benefits, including 8K upscaling and enhanced sound.

Explore the Range

Neo QLED 8K & 4K AI TV

Neo QLED 8K & 4K AI TV

See every detail, even in bright rooms. AI-powered Neo QLED gives you a sharper picture that makes everything look more lifelike - no matter what you're watching.

OLED 4K AI TV

OLED 4K AI TV

Movies and games look amazing with deep blacks, bright colours and no annoying glare5. It's picture perfect, day or night.

Lifestyle

Lifestyle

Allow us to reintroduce what a TV can be. From artful design, big screen moments and outdoor viewing, Samsung Lifestyle TVs turn every space into something special, whether youre watching, decorating or entertaining

QLED 4K

QLED 4K

Bright, bold colours and sharp 4K detail make everything look more real. It's a great allrounder for everyday watching.

Crystal UHD

Crystal UHD

Enjoy a clear, vibrant picture that brings your favourite shows and games to life. With built-in apps and easy-to-use design, everything you love to watch is right at your fingertips

Soundbars

Soundbars

Feel like you're in the middle of the action. Samsung Soundbars bring powerful sound and are easy to connect - no clutter, just great audio.

The Samsung Difference

More than a TV. This is entertainment, reinvented.

Vision AI

Samsung Vision AI

Experience ultimate immersion through AI technology. Enjoy real-time enhancements with optimised picture and sound depending on what you're watching and when you're watching it.

Endless Entertainment

Enjoy more content than ever before. 1000s of TV shows and movies, available live and on demand, plus over 3000 games with no console required.5 Your choice, your entertainment, all in one place.

Endless entertainment
Thoughtfully designed

Thoughtfully Designed

Designed to complement your home, Samsung's ultra-thin, minimalist TVs suit any room. Keep your setup clean and clutter-free. Connect all your devices to your TV with just one cable, thanks to the Wireless One Connect Box6 that can be placed up to 2.5m away, tidily hidden away in a cupboard or cabinet.

Secured by Knox

With today's TVs holding your passwords and private payment infomation, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates5+6 and the automatic blocking of harmful attacks. Stay secured, stay entertained.

Secured by Knox
SmartThings

SmartThings

Access Samsung's SmartThings app to sync and control your smart home's devices8. From soundbars and set-top boxes to smart speakers and lighting, connect 1000s of compatible devices, set up routines and automate the everyday. Control your home life, smarter.

FAQs

What does 8K and 4K mean?

A higher resolution means that there are more pixels inside the screen. A TV with an 8K resolution is currently the best you can get, because it has 33 million pixels. With four times more pixels than a 4K TV (and eight times greater than Full HD), 8K TVs display a sharper picture with impressive detail, bringing about the most immersive viewing experience possible. A TV with a 4K resolution is the second best you can get, with 8 million pixels inside the screen (four times more than traditional Full HD TVs). More pixels mean improved detail and sharper images.

What is the difference between QLED and OLED TVs?

Most modern TVs use LED displays (light emitting diodes) to act as a source of light behind the screen and use an LCD (liquid crystal display) to control where light is shown on your TV. Premium TVs use two differing technologies to enhance your viewing experience: QLED and OLED.

Samsung's QLED and OLED TVs offer sensational picture quality and improved viewing experiences compared to standard LED TVs. Both TV display technologies use Quantum Dots, which are unique in their ability to emit precise coloured light at high levels of brightness. Whilst QLED TVs fully harness the superior brightness of Quantum Dots to display the widest, most diverse range of true-to-life colours (guaranteed on your screen for an entire decade*); OLED TVs, by virtue of controlling each individual, self-illuminating pixel, display the deepest blacks.
*Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.

Which Samsung TV is good for gaming?

All Samsung Neo QLED TVs and HDMI 2.1* work in perfect synergy with next-gen consoles to deliver ultra-low input lag and ultra-responsive gameplay. But if you're looking for gaming-monitor performance on the big screen, you'll want to opt for the QN95B or 43"/50" QN90B Neo QLED TVs. Featuring Motion Xcelerator Turbo Pro, Samsung's best-in-class gaming TVs boast unrivalled 4K 144Hz TV refresh rates that eliminate lag with ultra-smooth action – all in exquisite ultra-high definition detail.
*Max 4K @144Hz. Supports VRR/4K@120Hz as specified in HDMI 2.1.

Which Samsung TV comes with a warranty?

All Samsung TVs come with a 12-month manufacturer warranty. If you buy a Samsung Neo QLED, QLED or Lifestyle TV, you’ll also get a 10-year Screen Burn warranty. All you’ll have to do is register within 90 days of purchase and you’re golden. T&Cs apply.

What size TV should I get?

TVs come in various sizes, but we recommend selecting the largest size for a truly immersive viewing experience. All TVs have a recommended distance and angle that you will want to consider when setting it up in your home. The best and most immersive viewing experience is when 40 degrees of your field of view is taken up by the screen. This field of view distance can be calculated by just knowing the size of your TV. To get this suitable distance, multiply the screen size by 1.2. So for a 75 inch TV, that means sitting 90 inches, or 2.3 metres away. The higher the resolution of your TV, the closer you can sit to your TV without it showing pixels. If you have the space for a 75 inch screen on your wall, but no such depth in your room, you may want to consider 4K or 8K. For 4K, simply multiply the screen size by 0.6. So, for a 75 inch 4K TV, you can sit 45 inches, or 1.5m metres away.

2Samsung Vision AI is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED (excluding Q6F) and The Frame TV models. Samsung Vision AI features vary by TV model. 3Tizen OS upgrades are available for up to 7 years from the product's release year starting in 2023. Availability features, contents and services are subject to change without notice and may vary by product, model or region. The upgrade does not cover hardware related performance features or durability. Samsung account login required and agreement to Smart Hub Terms and Conditions. Requires internet connection. Updates need to be enabled on device. 4Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL. 5Samsung account and internet connection required. 6TV power cable required. Wireless One Connect operating distance can vary depending on the surrounding environment. Applicable to QN990F. 7Compatible devices must be connected to Samsung TV via SmartThings. 8Requires Samsung account, SmartThings app, Internet connection, and SmartThings enabled devices. 1OOnly applicable to QN990F & QN900F.
*Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia. **Customisable bezel sold separately.