See the difference OLED makes, with the LG OLED55B9PLA’s stunning picture quality.
* Get £125 OFF the marked price of this TV with voucher code RSTV125. Offer available in-store, online or via Telesales, ends 04.11.2019. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.
See the OLED difference for yourself
With advanced Pixel Level Dimming, OLED remains one of the best options for class-leading picture quality. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.Alpha 7 Gen 2 processor – for enhanced picture processing
This LG TV features their advanced new Alpha 7 Gen 2 processor. The upgraded processor features Deep Learning AI algorithm for enhanced picture quality. Advantages including enhanced image rendering, improved shadow details and smoother motion, all give a more lifelike image than ever.HDMI 2.1 connectivity for wider support
Featuring HDMI 2.1 sockets gives this LG greatly enhanced connectivity. HDMI 2.1 supports Dynamic HDR. This lets the TV adjust the picture frame-by-frame for active control of the contrast. For gaming and VR headset use, Variable Refresh Rate and Quick Frame Transport aim to reduce lag and provide a smoother and more responsive feel. HDMI 2.1 also supports eARC – an upgraded Audio Return Channel that supports DTS:X and Dolby Atmos from TV to audio system.AI Picture
Artificial Intelligence comes of age with LG’s Deep Learning AI Picture. This clever system compares the signal with a table of content and automatically adjusts the picture quality to the most accurate image possible. Using an ambient light sensor, the system adjusts screen brightness and other criteria (with HDR signals). The result is greater realism with a cleaner and sharper picture.AI Sound
If you fancy a more cinematic sound from your TV, then LG’s AI Sound should be music to your ears. Using AI algorithms, AI Sound up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound stage. The powerful a7 Gen 2 processor also optimises the sound based on content type – giving clearer vocals with news and dramas. The powerful AI can also take account of your room’s acoustics and layout and adjusts to give the cleanest sound possible.Dolby Atmos compatible sound
With a Dolby Atmos processor built-in this LG OLED 55” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in 2.2 speaker set-up and a 40 watt amp, the OLED55B9PLA delivers a smooth, well-balanced sound.Upgrade to wireless surround sound with WiSA*
WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.Now featuring Apple AirPlay 2 and Apple TV app
With support for Apple AirPlay 2, this LG 55 inch TV lets you effortlessly stream from your Apple device. Even better, support for Apple’s TV app (coming later this year) means you can enjoy Apple’s 4K HDR content – featuring top quality Dolby Atmos and Vision. Support for Apple’s HomeKit makes this LG highly compatible with the whole Apple system.Smart voice control – ThinQ AI integrates with Google Assistant and Amazon Alexa*
Voice control has got much smarter with this LG TV. Press the dedicated voice mic button and ThinQ AI decides if the TV’s software or Google Assistant handles the command. Google Assistant is capable of changing the channel and input via voice command. It also integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment. As an alternative, direct voice control via Amazon Alexa is also set to be an option from mid/late 2019. *Alexa built-in upgrade due later in the year.
Upgrade your TV to gold standard, with the LG OLED55B9PLA.