LG OLED55CX5LB 55 inch OLED 4K Ultra HD HDR Smart TV Freeview Freesat HD

LG OLED55CX5LB

55 inch OLED 4K Ultra HD HDR Smart TV Freeview Freesat HD

In stock
Incredible offers on this TV!
£100 OFF the below price with voucher code FLASH100
£1,195 RRP £1,298

SAVE

£103

”Compared with its predecessor, the CX offers more dark detail, richer colours and better motion and, when added to an already exemplary performance, that makes for an astonishingly capable all-round performer.” ’What Hi-Fi?’ – 5 Star review.

Latest Alpha 9 Gen 3 processor for the most powerful picture processing

At the heart of this LG’s impressive picture quality is the powerful, new Alpha 9 Gen 3 processor. This controls the sound and vision for the smoothest, cleanest images and sparkling sound. Based on AI deep learning, the processor checks and corrects all aspects of the picture quality for the highest level of realism possible. It also handles upscaling to 4K – making Full HD 1080p look smoother and more detailed on your 4K TV than ever.

OLED for stunning picture realism
making the most of the powerful processing is the OLED panel with advanced Pixel Level Dimming. OLED remains one of the best options for class-leading picture quality. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

AI Picture Pro – Face enhancing
With the a9 Gen 3 processor at its heart, this 55 inch LG TV is faster and smoother than ever. AI Picture Pro - Face Enhancing uses even more advanced AI facial recognition to identify faces within the image and then uses powerful processing to render them as realistically as possible. This helps give improved flesh tones that are much closer to how we see them in reality.

Dolby Vision IQ – ultimate detail
Dolby Vision IQ takes Dolby Vision to the next level, making it the ultimate HDR-type picture processor. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

The right setting every time, with Auto Genre Selection
The best picture settings for sport aren’t the same for movies or animation, which is why this LG adjusts to suit – automatically. Rather than having to delve deep into menu settings between viewing, simply leave it to the TV to get just the right setting. Movie, Sports, Animation and Standard settings are automatically applied.

Get in sync with your gaming, with Nvidia G-Sync
G-Sync is the game changing tech from Nvidia that keeps your screen totally in sync with your gaming. Provided your gaming PC has a compatible Nvidia graphics card, you’ll be able to sync up with this TV for stunning image response, with variable refresh rate up to 120Hz. This means the response between your movement and the onscreen image is swifter and clearer than ever.

AI Sound Pro and Dolby Atmos compatible sound
If you fancy a more cinematic sound from your TV, then LG’s AI Sound Pro should be music to your ears. Using AI algorithms, AI Sound Pro up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound and enhanced dialogue. With a Dolby Atmos processor built-in this LG 55” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in 2.2 speaker set-up and a 40 watt amp, the OLED55CX5LB delivers a smooth, well-balanced sound.

Upgrade to wireless surround sound with WiSA*
WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.

AI TV for control your way
With AI (Artificial Intelligence) very much at the heart of this TV, a huge range of control options become available. Compatible with Google Home, Amazon Echo and Apple’s HomePod, your smart speaker can be used to voice control the TV. For a seamless AV experience, use with one of LG’s own smart speakers. If you prefer smartphone to voice control, the TV is also compatible with LG TV Plus and Smart ThinQ apps, as well as Apple AirPlay 2.

All the streaming services you need including Apple TV Plus and Disney+
This smart TV is ready for the rapidly expanding range of top quality TV streaming services. All your favourites are there, including the BBC iPlayer, Netflix, YouTube, Amazon Prime Video and Now TV. New for 2020 are the much anticipated Apple TV Plus and Disney+ – giving you a wider range of premium (paid for) TV streaming services than ever. Please note: ITV, Ch4 and Ch5 catch up services not available on this TV at this time.

See the picture you’ve been missing, with the LG OLED55CX5LB.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.

Incredible offers on this TV!

OFFER 1
Get £100 OFF the advertised price of this product using voucher code FLASH100. Offer available from our stores by appointment, phone or video call, from our telesales team, or online. Valid until 23:59 22.06.21, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other voucher offer.

OFFER 2
Enter to WIN a training day at England’s official football training ground. For your chance to win a visit to St George’s Park on 24th August, with an overnight stay at the Hilton Hotel, purchase this product and register before 23:59 on 11.07.21. There’s also 50 instant win prizes up for grabs, including official England shirts. Enter the prize draw here, or read the full Ts&Cs here. Offer available from our stores by appointment, phone or video call, from our telesales team, or online. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other competition.


OFFER 3
Spread the cost over 6 or 10 months on this TV. Available from our stores by appointment, phone or video call or from our telesales team10% deposit required up-front, pay the balance in full before the end of the period and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Click here for more info.
Offer excludes Clearance, Refurbished and Open Box products.


Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


”Compared with its predecessor, the CX offers more dark detail, richer colours and better motion and, when added to an already exemplary performance, that makes for an astonishingly capable all-round performer.” ’What Hi-Fi?’ – 5 Star review.

Latest Alpha 9 Gen 3 processor for the most powerful picture processing

At the heart of this LG’s impressive picture quality is the powerful, new Alpha 9 Gen 3 processor. This controls the sound and vision for the smoothest, cleanest images and sparkling sound. Based on AI deep learning, the processor checks and corrects all aspects of the picture quality for the highest level of realism possible. It also handles upscaling to 4K – making Full HD 1080p look smoother and more detailed on your 4K TV than ever.

OLED for stunning picture realism
making the most of the powerful processing is the OLED panel with advanced Pixel Level Dimming. OLED remains one of the best options for class-leading picture quality. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

AI Picture Pro – Face enhancing
With the a9 Gen 3 processor at its heart, this 55 inch LG TV is faster and smoother than ever. AI Picture Pro - Face Enhancing uses even more advanced AI facial recognition to identify faces within the image and then uses powerful processing to render them as realistically as possible. This helps give improved flesh tones that are much closer to how we see them in reality.

Dolby Vision IQ – ultimate detail
Dolby Vision IQ takes Dolby Vision to the next level, making it the ultimate HDR-type picture processor. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

The right setting every time, with Auto Genre Selection
The best picture settings for sport aren’t the same for movies or animation, which is why this LG adjusts to suit – automatically. Rather than having to delve deep into menu settings between viewing, simply leave it to the TV to get just the right setting. Movie, Sports, Animation and Standard settings are automatically applied.

Get in sync with your gaming, with Nvidia G-Sync
G-Sync is the game changing tech from Nvidia that keeps your screen totally in sync with your gaming. Provided your gaming PC has a compatible Nvidia graphics card, you’ll be able to sync up with this TV for stunning image response, with variable refresh rate up to 120Hz. This means the response between your movement and the onscreen image is swifter and clearer than ever.

AI Sound Pro and Dolby Atmos compatible sound
If you fancy a more cinematic sound from your TV, then LG’s AI Sound Pro should be music to your ears. Using AI algorithms, AI Sound Pro up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound and enhanced dialogue. With a Dolby Atmos processor built-in this LG 55” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in 2.2 speaker set-up and a 40 watt amp, the OLED55CX5LB delivers a smooth, well-balanced sound.

Upgrade to wireless surround sound with WiSA*
WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.

AI TV for control your way
With AI (Artificial Intelligence) very much at the heart of this TV, a huge range of control options become available. Compatible with Google Home, Amazon Echo and Apple’s HomePod, your smart speaker can be used to voice control the TV. For a seamless AV experience, use with one of LG’s own smart speakers. If you prefer smartphone to voice control, the TV is also compatible with LG TV Plus and Smart ThinQ apps, as well as Apple AirPlay 2.

All the streaming services you need including Apple TV Plus and Disney+
This smart TV is ready for the rapidly expanding range of top quality TV streaming services. All your favourites are there, including the BBC iPlayer, Netflix, YouTube, Amazon Prime Video and Now TV. New for 2020 are the much anticipated Apple TV Plus and Disney+ – giving you a wider range of premium (paid for) TV streaming services than ever. Please note: ITV, Ch4 and Ch5 catch up services not available on this TV at this time.

See the picture you’ve been missing, with the LG OLED55CX5LB.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Brand LG
Freesat HD Yes
Apple AirPlay Yes
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Digital Audio Output Yes - Optical
USB 3
Weight (KG) 18.9/23 (Without/With Stand)
Component No
DLNA Compliant Yes
Remote Control yes
Bluetooth Yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Screen Size (measured diagonally in inches) 55
LED Backlight OLED
Stand Yes - Fixed
Wall Mount Required VESA - 300 x 200
Local Dimming Yes - OLED pixel
Camera No
Gesture Control Yes - Magic Remote
Packaging Dimensions WxHxD 1345 x 810 x 207
Netflix 4K Streaming Yes
Maximum Stand Width (mm) 998
Panel Bit Depth 10 bit
HDR Format Dolby Vision IQ, HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes - eARC
Touch Screen No
Voice Activated TV Yes
Quad Core Processor a9 Gen3
HDMI 2.0 Yes (HDMI 2.1)
Screen Technology oled
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 100Hz
Dimensions excluding stand WxHxD (mm) 1228 x 706 x 47
Dimensions including stand WxHxD (mm) 1228 x 738 x 251
Energy - kWh/1000h 106
Energy - HDR rating G
Energy - HDR kWh/1000h 188
Energy - Label Rating G
Rated 5 out of 5 by from Wow!!!. What a picture, sound, look...just WoW!!! Our last tv from Richer Sounds still going strong after 12 years, but our poor old Plasma can't compete with modern tv's and this OLED from LG just takes your breath away. I am sure there are better specs as you spend more but for the money we paid at the top end of our budget, you can't go wrong. Buy it, you won't regret it.
Date published: 2021-06-15
Rated 5 out of 5 by from Great tv good sound I got this for my daughter and was so pleased so easy to set up fantastic picture quality really good quality tv well built.
Date published: 2021-06-14
Rated 5 out of 5 by from Tv Great tv and excellent service as always, would recommend them
Date published: 2021-06-14
Rated 5 out of 5 by from Great TV I bought this TV earlier this week and absolutely love it. It’s a great upgrade from my 2024 1080p TV and I had a great experience buying it from Richer Sounds for the best price
Date published: 2021-06-14
Rated 5 out of 5 by from Incredible picture, so-so sound 55" fit into the back of my 5 door hatchback with the seats down and Richer Sounds kindly took my 42" plasma that had given up the ghost for recycling. Watched YouTube for set up instructions as the enclosed leaflet wasn't too clear. Felt very nervous about putting the screen face down on a table but it was the best way to assemble it in the end. The picture is stunning. A huge upgrade in every way conceivable. Absolutely in love with it really. The only criticism I have is that the so-called Dolby Atmos sound is only OK, lacking in every department relative to a good soundbar, but this is true of all television speakers really.
Date published: 2021-06-14
Rated 5 out of 5 by from A great set-up Having recently moved we were looking for a bigger TV to fill a bigger space, but also an upgrade from a standard LED Samsung. The difference in size is just as present as the difference in picture quality, especially the football where no movement blurring exists or seeming 'slow down' that was present in my previous set. Set-up is efficient and intuitive, the remote is easy to use and the menus offer lots of nuance in image and connectivity.
Date published: 2021-06-14
Rated 5 out of 5 by from LG - LG OLED55CX5LB First time customer, impressed with price and service and TV 's good too.
Date published: 2021-06-13
Rated 5 out of 5 by from Fantastic service and price Despite being last year's model this TV is top notch. It has HDR, VRR, HGIG, eARC and 3 HDMI inputs.
Date published: 2021-06-13
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£1,195 RRP £1,298

SAVE

£103

LG OLED55CX5LB is rated 4.9 out of 5 by 626.
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Order with your local store Click for store details.
Here for you 7 days a week!
• Order by phone
• In-store appointments/demos
• Video calls
• At-home/place of work consultations
Order via our Telesales team Call our national Telesales team on
0333 900 0093

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.