LG OLED55CX5LB 55 inch OLED 4K Ultra HD HDR Smart TV Freeview Freesat HD

LG OLED55CX5LB

55 inch OLED 4K Ultra HD HDR Smart TV Freeview Freesat HD

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£1,299 RRP £1,399

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£100

”Compared with its predecessor, the CX offers more dark detail, richer colours and better motion and, when added to an already exemplary performance, that makes for an astonishingly capable all-round performer.” ’What Hi-Fi?’ – 5 Star review.

Latest Alpha 9 Gen 3 processor for the most powerful picture processing

At the heart of this LG’s impressive picture quality is the powerful, new Alpha 9 Gen 3 processor. This controls the sound and vision for the smoothest, cleanest images and sparkling sound. Based on AI deep learning, the processor checks and corrects all aspects of the picture quality for the highest level of realism possible. It also handles upscaling to 4K – making Full HD 1080p look smoother and more detailed on your 4K TV than ever.

OLED for stunning picture realism
making the most of the powerful processing is the OLED panel with advanced Pixel Level Dimming. OLED remains one of the best options for class-leading picture quality. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

AI Picture Pro – Face enhancing
With the a9 Gen 3 processor at its heart, this 55 inch LG TV is faster and smoother than ever. AI Picture Pro - Face Enhancing uses even more advanced AI facial recognition to identify faces within the image and then uses powerful processing to render them as realistically as possible. This helps give improved flesh tones that are much closer to how we see them in reality.

Dolby Vision IQ – ultimate detail
Dolby Vision IQ takes Dolby Vision to the next level, making it the ultimate HDR-type picture processor. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

The right setting every time, with Auto Genre Selection
The best picture settings for sport aren’t the same for movies or animation, which is why this LG adjusts to suit – automatically. Rather than having to delve deep into menu settings between viewing, simply leave it to the TV to get just the right setting. Movie, Sports, Animation and Standard settings are automatically applied.

Get in sync with your gaming, with Nvidia G-Sync
G-Sync is the game changing tech from Nvidia that keeps your screen totally in sync with your gaming. Provided your gaming PC has a compatible Nvidia graphics card, you’ll be able to sync up with this TV for stunning image response, with variable refresh rate up to 120Hz. This means the response between your movement and the onscreen image is swifter and clearer than ever.

AI Sound Pro and Dolby Atmos compatible sound
If you fancy a more cinematic sound from your TV, then LG’s AI Sound Pro should be music to your ears. Using AI algorithms, AI Sound Pro up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound and enhanced dialogue. With a Dolby Atmos processor built-in this LG 55” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in 2.2 speaker set-up and a 40 watt amp, the OLED55CX5LB delivers a smooth, well-balanced sound.

Upgrade to wireless surround sound with WiSA*
WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.

AI TV for control your way
With AI (Artificial Intelligence) very much at the heart of this TV, a huge range of control options become available. Compatible with Google Home, Amazon Echo and Apple’s HomePod, your smart speaker can be used to voice control the TV. For a seamless AV experience, use with one of LG’s own smart speakers. If you prefer smartphone to voice control, the TV is also compatible with LG TV Plus and Smart ThinQ apps, as well as Apple AirPlay 2.

All the streaming services you need including Apple TV Plus and Disney+
This smart TV is ready for the rapidly expanding range of top quality TV streaming services. All your favourites are there, including the BBC iPlayer, Netflix, YouTube, Amazon Prime Video and Now TV. New for 2020 are the much anticipated Apple TV Plus and Disney+ – giving you a wider range of premium (paid for) TV streaming services than ever. Please note: ITV, Ch4 and Ch5 catch up services not available on this TV at this time.

See the picture you’ve been missing, with the LG OLED55CX5LB.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery on orders over £50

Next working day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?
Spread the cost over 6 or 10 months on this TV. Available from the vast majority of our stores by appointment, all stores by phone & video call, or from telesales. 10% deposit required up-front, pay the balance in full before the end of the period and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Click here for more info.
Offer excludes Clearance, Refurbished and Open Box products.


”Compared with its predecessor, the CX offers more dark detail, richer colours and better motion and, when added to an already exemplary performance, that makes for an astonishingly capable all-round performer.” ’What Hi-Fi?’ – 5 Star review.

Latest Alpha 9 Gen 3 processor for the most powerful picture processing

At the heart of this LG’s impressive picture quality is the powerful, new Alpha 9 Gen 3 processor. This controls the sound and vision for the smoothest, cleanest images and sparkling sound. Based on AI deep learning, the processor checks and corrects all aspects of the picture quality for the highest level of realism possible. It also handles upscaling to 4K – making Full HD 1080p look smoother and more detailed on your 4K TV than ever.

OLED for stunning picture realism
making the most of the powerful processing is the OLED panel with advanced Pixel Level Dimming. OLED remains one of the best options for class-leading picture quality. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

AI Picture Pro – Face enhancing
With the a9 Gen 3 processor at its heart, this 55 inch LG TV is faster and smoother than ever. AI Picture Pro - Face Enhancing uses even more advanced AI facial recognition to identify faces within the image and then uses powerful processing to render them as realistically as possible. This helps give improved flesh tones that are much closer to how we see them in reality.

Dolby Vision IQ – ultimate detail
Dolby Vision IQ takes Dolby Vision to the next level, making it the ultimate HDR-type picture processor. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

The right setting every time, with Auto Genre Selection
The best picture settings for sport aren’t the same for movies or animation, which is why this LG adjusts to suit – automatically. Rather than having to delve deep into menu settings between viewing, simply leave it to the TV to get just the right setting. Movie, Sports, Animation and Standard settings are automatically applied.

Get in sync with your gaming, with Nvidia G-Sync
G-Sync is the game changing tech from Nvidia that keeps your screen totally in sync with your gaming. Provided your gaming PC has a compatible Nvidia graphics card, you’ll be able to sync up with this TV for stunning image response, with variable refresh rate up to 120Hz. This means the response between your movement and the onscreen image is swifter and clearer than ever.

AI Sound Pro and Dolby Atmos compatible sound
If you fancy a more cinematic sound from your TV, then LG’s AI Sound Pro should be music to your ears. Using AI algorithms, AI Sound Pro up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound and enhanced dialogue. With a Dolby Atmos processor built-in this LG 55” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in 2.2 speaker set-up and a 40 watt amp, the OLED55CX5LB delivers a smooth, well-balanced sound.

Upgrade to wireless surround sound with WiSA*
WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.

AI TV for control your way
With AI (Artificial Intelligence) very much at the heart of this TV, a huge range of control options become available. Compatible with Google Home, Amazon Echo and Apple’s HomePod, your smart speaker can be used to voice control the TV. For a seamless AV experience, use with one of LG’s own smart speakers. If you prefer smartphone to voice control, the TV is also compatible with LG TV Plus and Smart ThinQ apps, as well as Apple AirPlay 2.

All the streaming services you need including Apple TV Plus and Disney+
This smart TV is ready for the rapidly expanding range of top quality TV streaming services. All your favourites are there, including the BBC iPlayer, Netflix, YouTube, Amazon Prime Video and Now TV. New for 2020 are the much anticipated Apple TV Plus and Disney+ – giving you a wider range of premium (paid for) TV streaming services than ever. Please note: ITV, Ch4 and Ch5 catch up services not available on this TV at this time.

See the picture you’ve been missing, with the LG OLED55CX5LB.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Brand LG
OLED Yes
Freesat HD Yes
Apple AirPlay Yes
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Digital Audio Output Yes - Optical
USB 3
Weight (KG) 18.9/23 (Without/With Stand)
Component No
DLNA Compliant Yes
Remote Control yes
Bluetooth Yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Screen Size (measured diagonally in inches) 55
LED Backlight OLED
Power Consumption- Normal Use 109
Stand Yes - Fixed
Wall Mount Required VESA - 300 x 200
Energy Efficiency Rating A
Local Dimming Yes - OLED pixel
Camera No
Gesture Control Yes - Magic Remote
Packaging Dimensions WxHxD 1345 x 810 x 207
Netflix 4K Streaming Yes
Power Consumption - Annual 151
Maximum Stand Width (mm) 998
Panel Bit Depth 10 bit
HDR Format Dolby Vision IQ, HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes - eARC
Touch Screen No
Voice Activated TV Yes
Quad Core Processor a9 Gen3
HDMI 2.0 Yes (HDMI 2.1)
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 100Hz
Dimensions excluding stand WxHxD (mm) 1228 x 706 x 47
Dimensions including stand WxHxD (mm) 1228 x 738 x 251
Rated 5 out of 5 by from Amazing picture quality Early days with the display but so far so good! 4K HDR looks amazing.
Date published: 2021-01-13
Rated 5 out of 5 by from Excellent picture and sound quality I bought this LG OLED television very recently and extremely pleased with it. The picture quality is superb especially with UHD and HD sources but it very nicely upscales standard definition to an extent that sometimes it's not always easy to tell. It is accepted that OLED black is real black so no exception here, but the colour definition in general is realistic and a real pleasure to observe. Just look at a night time cityscape, it's mouth watering. A mention of it's audio capabilities is required. With its built in Dolby Atmos amplifier, there is no need to use a sound bar. The sound is very clear with very good bass, and it's ability to project the sound to different parts of the room is quite impressive. It's also powerful enough for most normal sized living rooms that when switching from my 5.1 surround sound amp, I forgot I was using the Dolby Atmos, and found myself turning the volume down so as not to disturb my neighbour. It's not going to replace my separate amp, but for Dolby Atmos specific films, I think it's good to have the option. In essence, if you don't already have a separate amp then it's quite likely you wont need to bother. I bought this television for two reasons. One, it has very positive reviews and I can concur with those. Secondly, this television supports all the enhanced features required to fully benefit from the PS5 and XBOX Series X game systems. I don't own either of these, but I may decide to get one of them later on, so this television gives me some future proofing.
Date published: 2021-01-13
Rated 5 out of 5 by from Finally I have 4K!! Treated myself after another long year and thought I deserved it, and oh did I make the right decision! First off as always Richer Sounds did more than just sell me the tv, always happy to help and give advise but don’t mess around with a good honest opinion! And there 6 year guarantee for VIP members gets me back every time. After many many days of reading through reviews and comparisons on different sites with god knows how may different TVs I finally decided to take the hit and went for the LGOLED55CX5LB. It’s not the cheapest by a fair way but it’s certainly not the priciest. Straight out the box instruction are ok not much to them, gorgeous looking tv and thin as hell! Its all pretty self explanatory if you know what your doing, if not maybe speak to Richer Sounds about installing as this is something you want to get right. All the apps you’d expect which is another reason this tv looked good, got almost every bit of kit you’d want I.e Dolby atmos, Dolby vision etc, I’ve yet to fine tune anything but LG have helped with the array of presets that will do all the work for you, so get it set up and find your favourite 4K film or a nature programme and bask in the absolutely beautiful picture that will blow your mind!!
Date published: 2021-01-11
Rated 5 out of 5 by from Great TV I bought this following reviews I had seen. This LG oled is a big improvement from my previous Samsung LCD.
Date published: 2021-01-10
Rated 5 out of 5 by from Excellent product Had the TV for a couple of weeks now. Easy to set up and use. Picture and sound quality exceptional as was the service from richer sounds Preston.
Date published: 2021-01-10
Rated 5 out of 5 by from 5* Fantastic! Fantastic service as always. Always go the extra mile I called up last week to order my LG CX55 Oled which after dealing with with nice gent on the phone it arrived within 48 hours. Prompt delivery and a good service from the courier. I missed a call today but received a voicemail to follow up and ask if my product is OK and I'm happy with it, this kind of service is scarce these days so it was very welcome. With the added bonus of a 6 year warranty you shouldn't really look any where else.
Date published: 2021-01-10
Rated 2 out of 5 by from Sweet, But Far Too Sour For A Top End TV!! I was looking for a top range TV to compliment my Home Theater System & after studying numerous reviews I narrowed down my choices to either Samsung QLED or LG OLED. The LG inclusion of Dolby Vision was a big influencer but I decided a demo of both TVs would help me make a final decision. Richer Sounds gave me a demo of both the LG & Samsung (took my own discs for the demo), & the LG seemed to knock the socks off the Samsung for colour reproduction. I've had the LG TV for just over a month now but unfortunately, I'm really disappointed with it. Although the colour delivery of this set is stunning, as well as Dolby Vision material being exceptional, the motion control & gradation performance I've experienced on this TV is the worst I've seen on any TV I've owned. Despite trying every menu permutation available to rectify motion & gradation effects, the LG OLED has really let me down. Motion judder irritates the viewing experience & the gradation problems are atrocious (I tried to attach an example video of the gradation problem which I filmed on my mobile phone but only YouTube videos can be uploaded so there's a screenshot attached instead). Richer Sounds gave a good deal on this set & their help, as expected, was fantastic. However, when spending £1200 + on a top end TV, I expect much, much better than what I've received & I blame LG, not Richer Sounds for this problem. I'm now forced to save up for a new replacement TV & I'll be asking for a more thorough demo of the QLEDS. Very disappointed.
Date published: 2021-01-10
Rated 5 out of 5 by from Superb TV & Richer Sounds Team Bought just the Christmas holiday, quick delivery organised by the Richer Sounds Watford team after video call to go over this and alternative Sony product, due to Covid. Met all expectations so far and especially ability to view from any angle in room, great when we all sat down as a family to watch movie. Reused old sound bar but with Apple Air Play on TV also able to connect 2 x Homepods. Watching Disney + and Netflix with Ultra HD and Dolby Atmos outstanding! Final bonus buying via Richer Sounds was refund of £100 when the price of TV dropped by £100 a few days after I had bought it. Quickly done with a phone call to the Watford store. Very professional & highly recommended.
Date published: 2021-01-09
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£1,299 RRP £1,399

SAVE

£100

LG OLED55CX5LB is rated 4.9 out of 5 by 403.
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Order with your local store Click for store details.
Here for you 7 days a week!
• Order by phone
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• At-home/place of work consultations
Order via our Telesales team Call our national Telesales team on
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6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery on orders over £50

Next working day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?