LG OLED77C34LA

Buy online/in-store/Telesales
£2,499
Buy online/in-store/Telesales
LG OLED77C34LA is rated 4.9 out of 5 by 834.
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LG OLED77C34LA

77 inch OLED evo 4K Ultra HD HDR Smart TV Freeview Play Freesat
£2,499
Buy online/in-store/Telesales
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Interest-Bearing Credit

Maximum flexibility, up to 48 months & huge borrowing potential, up to £25,000 - 14.9% APR

No deposit required, spread the cost over 12, 18, 24, 36 or 48 months on purchases from £250 to £25,000. Start paying for your goods from the first month and pay the same amount every month with a standard interest rate charge. 14.9% APR representative.

Buy now pay later

Spread the cost on purchases over £1000 - 19.9% APR

No deposit required up front, pay the balance in full before the end of the 6-month period and there is no interest to pay whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you do not repay the loan in full in the deferment period, you will then make regular monthly repayments including interest, which is charged for the full loan period, including the ‘buy now, pay later' deferral period - 19.9% APR representative.

Interest Free Credit

Available on selected products, call your local store or telesales for more details

No deposit required, spread the cost over a maximum of 12 months on selected products. Start paying for your goods from the first month and pay the same amount every month. 0% APR representative.

Klarna Payment Badge

Get more time to pay, in-store, online & via Telesales

Klarna's Pay in 3 / Pay in 30 days are unregulated credit agreements. Borrowing more than you can afford or paying late may negatively impact your financial status and ability to obtain credit. 18+, UK residents only,  subject to status, late fees may apply, Ts&Cs apply.

0% interest for 4 months on purchases above £99

Available on online purchases only. 18+, Ts&Cs apply. Credit subject to status.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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With OLED evo enhanced image quality, the LG OLED77C34LA is epic with movies, gaming and TV.

A TV to wow you
A multi award-winner in previous years, the latest LG OLED77C34LA delivers the ideal blend of picture size and quality. The 77 inch, OLED evo screen brims with vivid detail, giving you a taste of the cinema, at home. Add in the world-class gaming and Smart TV and this LG 77 inch TV has to be one of the finest all rounders in its sector.

OLED, enhanced by evo
LG’s OLED evo panel takes an already ‘gold standard’ in TV technology and makes it better. OLED uses self-illuminating pixels for superb contrast and picture realism. Evo technology enhances this with an additional luminous element that makes the picture brighter and the colour more vivid. Put simply, for a combination of natural, lifelike images and vivid detail OLED evo is the one to beat.

New Alpha 9 Gen 6 processor with Alpha Reality
LG’s sixth generation Alpha 9 processor now features Alpha Reality for the most optimised picture yet. Alpha Reality includes AI Super Upscaling Pro – delivering the best possible picture from sub-4K sources, maximising the screen’s potential. OLED Dynamic Tone Mapping Pro uses four times the zone mapping (now 20,000 zones) for enhanced HDR contrast. Object Enhancer and HDR Expression Enhancer optimise specific picture elements for enhanced sharpness.

The beauty of HDR detail – including Dolby Vision
With wide-ranging HDR compatibility, the LG OLED77C34LA maximises media content, giving you the very best levels of detail. Compatible with Dolby Vision, HDR10 and HLG, this LG TV finds detail, even within the darkest areas of the screen, giving you a clearer insight into movies and a gaming advantage with your console.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Sound enhancements – made even better with a matching LG soundbar
It’s not just the picture that benefits from LG’s latest processor, the sound does, too. Virtual sound channel up-mixing increases from 7.1.2 to 9.1.2, giving an even more immersive sound. Pair with an LG soundbar and the sophisticated processing splits the total sound output between TV and soundbar, for a richer, more enveloping sound.

Enjoy ultimate gaming
More than just a winner with movies, this LG is the gamers’ choice, too. LG’s Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type. Equipped with 48Gbps HDMI 2.1 sockets, it’s designed to get the very best from today’s, and future, games consoles. QMS (Quick Media Switching), ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.

Smart TV made simpler, with webOS 23
Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to be the system to beat. The latest webOS 23 is easier to use with new Quick Cards folders. These group related content together, making it easier to find the app or source you’re looking for. Recommendations and favourite apps feature on the home screen and are now bespoke to individual users for a more personal interface.

The hub of your home entertainment – with voice control
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.

Upgrade to a TV that satisfies every movie fan, TV addict and games warrior – the LG OLED77C34LA.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

LG
Screen
OLED
Yes
Screen Size
77"
Screen Technology
OLED
Picture Quality
LED Backlight
OLED
Local Dimming
Yes - OLED pixel
Motion Processing
OLED Motion
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit
Panel Bit Depth
10
Panel Frequency
40Hz - 120Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
BBC iPlayer
Yes
Full Web Browser
Yes
Gesture Control
Yes - Magic Remote
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes
Smartphone control
Yes
TV Catch Up
Freeview Play
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
HDMI
4 (HDCP 2.2 - 4)
USB
3
Wi-Fi
Yes
General
Manufacturer's Warranty
1 year
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Power Consumption - Standby
0.5
Energy - kWh/1000h
126
Energy - HDR rating
G
Energy - HDR kWh/1000h
239
Energy - Label Rating
F
Dimensions
Dimensions excluding stand WxHxD
1711 x 982 x 47
Dimensions including stand WxHxD
1711 x 1035 x 267
Maximum Stand Width (mm)
520
Outer Box Dimensions WxHxD
1879 x 1130 x 228
VESA Fittings
300 x 200
Wall Mount Required
VESA - 300 x 200
Weight
Weight (KG)
23.5/27.1 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - Fixed

Incredible offers on this TV!


OFFER 1
Get the LG USC9S Dolby Atmos soundbar worth £999 FREE with this TV. Simply add both items to your basket and use voucher code FREEUSC9SBAR or mention when you call / visit. Offer available from our stores, telesales team, and online. Valid until 28.07.24 or whilst stock lasts. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other soundbar offer.


OFFER 2
12 months 0% Interest Free Credit is available on this product. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Creation Consumer Finance LTD. 
Click here for more info. Offer excludes Clearance, Refurbished and Open Box products. 
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.


Rated 3 out of 5 by from Nice TV but check optical audio out spec. Took delivery of this TV with high hopes but what let it down for me was that the optical audio output to my DAC kept dropping out. I tried every audio format from the TV, checked the optical cable more than once with other devices (it was fine)... anyway, I won't go on. What you need to know if you're going to use this TV with a device which has an ESS Sabre DAC chip is that it could be problematic. There's plenty online about this problem with LG C2 and C3 models and my local Richer Sounds found a previous note about it on their records too. I had to return the TV as it was unusable from my point of view and now have a Sony Bravia which is great - also a better picture quality - more expensive of course. I have to say that Ben at Maidstone was very helpful about the whole issue.
Date published: 2024-07-19
Rated 5 out of 5 by from Richer Sounds, Richer Service! Recently bought LG 48 inch C3 OLED tv . Excellent picture quality. Looks good in situ and appears a quality product. As usual service and price from Richer Sounds in Cheltenham was excellent
Date published: 2024-07-19
Rated 5 out of 5 by from Fantastic picture and sound quality. Got this tv for a great price including a free soundbar.
Date published: 2024-07-19
Rated 3 out of 5 by from Poor Customer Service from LG Bought this tv on the recommendation of Richer Sounds. I am very pleased with it but LG own customer service is very disappointing. I have recorded live tv to a USB stick but when I select “schedule” in programme guide I always get “unable to set schedule try again”. LG help did not know how to solve this and told me I would receive a text telling me how to solve the problem. So far received nothing. Solely because is this I regret not staying with Samsung.
Date published: 2024-07-18
Rated 5 out of 5 by from Does it all better than before I’ve using this for a few weeks now… I changed from a 65inch Panasonic and separate Apple play box. This LG does everything and more, better bigger picture and better sound through my AV system.
Date published: 2024-07-17
Rated 5 out of 5 by from Great picture quality, & sound Had this TV less than a week, and love it. Slimline, great sound and easy to set up with remote.
Date published: 2024-07-16
Rated 5 out of 5 by from Great tv, surround speaker and sturdy wall bracket LG 42" OLED TV, Sonus soundbar and wall bracketfor tv and soundbar.
Date published: 2024-07-15
Rated 5 out of 5 by from Quality picture with good sound. Excellent combination of TV and soundbar, the service and cost can’t be beaten I have used Richersounds for a number of years, and would recommend the stores.
Date published: 2024-07-15
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
Subject to status. Terms and conditions apply. Richer Sounds Limited acts as a broker and offers credit solely from PayPal (Europe) S.a rl et Ice, S.C.A, 22-24 Boulevard Royal, L-2449, Luxembourg.
Klarna Payment Badge

Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.

  • Add item(s) to your cart (up to £1500)
  • Go to checkout and choose Klarna 
  • Enter your debit or credit card information.
  • To check your eligibility, Klarna will perform a soft search with a credit reference agency. This will not affect your credit score.
  • Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees when you pay on time.

You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.

Buy now, pay later available in-store or by phone, on most items over £500 *exclusions apply

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Creation Consumer Finance Limited acts as the lender. Find out more information and eligibility criteria here.