£3,199Our price history:
£3,299
from 22/08/23 to 26/09/23
SAVE£100
Custom Installation
To get the most out of this product we recommend our expert design and installation service. Find out more.
Disabled assistance
All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more
Please contact web after sales for more info. For delivery of in-store only deals, please contact your local store for more details. Ts&Cs apply - see our delivery page.
Disabled assistance
All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more
Please contact web after sales for more info. For delivery of in-store only deals, please contact your local store for more details. Ts&Cs apply - see our delivery page.
With OLED evo enhanced image quality, the LG OLED77C34LA is epic with movies, gaming and TV.
A TV to wow you A multi award-winner in previous years, the latest LG OLED77C34LA delivers the ideal blend of picture size and quality. The 77 inch, OLED evo screen brims with vivid detail, giving you a taste of the cinema, at home. Add in the world-class gaming and Smart TV and this LG 77 inch TV has to be one of the finest all rounders in its sector.
OLED, enhanced by evo LG’s OLED evo panel takes an already ‘gold standard’ in TV technology and makes it better. OLED uses self-illuminating pixels for superb contrast and picture realism. Evo technology enhances this with an additional luminous element that makes the picture brighter and the colour more vivid. Put simply, for a combination of natural, lifelike images and vivid detail OLED evo is the one to beat.
New Alpha 9 Gen 6 processor with Alpha Reality LG’s sixth generation Alpha 9 processor now features Alpha Reality for the most optimised picture yet. Alpha Reality includes AI Super Upscaling Pro – delivering the best possible picture from sub-4K sources, maximising the screen’s potential. OLED Dynamic Tone Mapping Pro uses four times the zone mapping (now 20,000 zones) for enhanced HDR contrast. Object Enhancer and HDR Expression Enhancer optimise specific picture elements for enhanced sharpness.
The beauty of HDR detail – including Dolby Vision With wide-ranging HDR compatibility, the LG OLED77C34LA maximises media content, giving you the very best levels of detail. Compatible with Dolby Vision, HDR10 and HLG, this LG TV finds detail, even within the darkest areas of the screen, giving you a clearer insight into movies and a gaming advantage with your console.
See the picture exactly as originally intended, with Filmmaker Mode If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.
Sound enhancements – made even better with a matching LG soundbar It’s not just the picture that benefits from LG’s latest processor, the sound does, too. Virtual sound channel up-mixing increases from 7.1.2 to 9.1.2, giving an even more immersive sound. Pair with an LG soundbar and the sophisticated processing splits the total sound output between TV and soundbar, for a richer, more enveloping sound.
Enjoy ultimate gaming More than just a winner with movies, this LG is the gamers’ choice, too. LG’s Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type. Equipped with 48Gbps HDMI 2.1 sockets, it’s designed to get the very best from today’s, and future, games consoles. QMS (Quick Media Switching), ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.
Smart TV made simpler, with webOS 23 Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to be the system to beat. The latest webOS 23 is easier to use with new Quick Cards folders. These group related content together, making it easier to find the app or source you’re looking for. Recommendations and favourite apps feature on the home screen and are now bespoke to individual users for a more personal interface.
The hub of your home entertainment – with voice control Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.
Upgrade to a TV that satisfies every movie fan, TV addict and games warrior – the LG OLED77C34LA.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
OFFER 1 Enter for a chance to WIN £10,000 from LG when you purchase this TV. To enter and for full Ts&Cs see here. Valid until 23:59 on 24.10.23 or while stocks last. Entries to the competition must be made no later than 23:59 on the 24.11.23. One claim per qualifying product purchased. Offer available from our stores, from our telesales team and online. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 2
Get a HALF-PRICE LG S95QR Dolby Atmos surround sound system (usually £1699) when you buy this TV. Simply add both items to your basket and use voucher code HALFS95QR or mention when you call / visit. Offer available from our stores, telesales team, and online. Valid until 23.59 on 31.12.23 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 3
12 months 0% Interest Free Credit is available on this product. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Creation Consumer Finance LTD. Click here for more info. Offer excludes Clearance, Refurbished and Open Box products. Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
Rated 5 out of
5 by
Markrobo from
Lg oled77c34la with sound barJust finished fitting and the picture quality is fantastic just as the staff at richer sound
Said
Date published: 2023-10-01
Rated 4 out of
5 by
firebladedreamer1 from
Great PicturePleased very generally, tho the remote is very small and difficult to manoevre around in the half light
Date published: 2023-09-30
Rated 5 out of
5 by
Big John 2 from
Superb Service and Competative PricingI purchased a LG 42" OLED C3 TV together with the LG S75Q Sound Bar.
I also purchased the Yamaha SR-C30A for a bedroom.
The advice service from Patrick and Andy at the Prestwich North Manchester store was more than I expected.
The delivery team were exceptional and polite.
I will recommend Richer Sounds to all my friends
Date published: 2023-09-30
Rated 5 out of
5 by
Austin1533 from
SatisfactionHaving researched TVs for some time I eventually contacted Richer Sounds who confined my selection as being sound.
Brilliant sound and picture
Easy set up
Date published: 2023-09-30
Rated 5 out of
5 by
davidbirch from
Excellent picture and soundVivid, fast screen and excellent built-in sound system.
Date published: 2023-09-28
Rated 5 out of
5 by
Eric Young from
LG55 C3Very quick delivery and good advice from Rob, the delivery guy regarding how to handle the tv without damaging the screen. Tv itself is a thing of beauty and was pretty easy to set up with both my home theater and virgin box systems.
Date published: 2023-09-28
Rated 5 out of
5 by
KJK58 from
Fantastic picture and soundOnly had it a day but picture and sound are amazing as usual from LG. Staff at richer sounds Hull all brilliant and always give great advice and are never pushy.
All my TVs have bee purchased from richer sounds and have come with a 6 year warranty. Would highly recommend them
Date published: 2023-09-28
Rated 5 out of
5 by
Leicester NC from
Great TV & SONOS Sound systemBought a new LG OLED TV together with a SONOS Arc Sound Bar and speakers to create the ultimate movie experience.
Wanted to do this for a long time and so pleased I did and used Richer sounds. The team in the shop were brilliant in giving advice and helping me choose what to get, including some less expensive options.
Just installed the system at home and after some initial problems (user error!) which were sorted with a combination of the Richer Sounds team and SONOS online support, I'm really blown away by the new system, it's fabulous great picture and fantastic sound.
Can't recommend the team at Richer Sounds highly enough, they've been great both at the time of the sale and afterwards when I phoned asking for advice.
Subject to status. Terms and conditions apply. Richer Sounds Limited acts as a broker and offers credit solely from PayPal (Europe) S.a rl et Ice, S.C.A, 22-24 Boulevard Royal, L-2449, Luxembourg.
Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.
Add item(s) to your cart (up to £1500)
Go to checkout and choose Klarna
Enter your debit or credit card information.
To check your eligibility, Klarna will perform a soft search with a credit reference agency. This will not affect your credit score.
Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees when you pay on time.
You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.
Buy now, pay later available in-store or by phone, on most items over £500 *exclusions apply
For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Creation Consumer Finance Limited acts as the lender. Find out more information and eligibility criteria here.
product
https://www.richersounds.com/lg-oled77c34la.html1016083LG OLED77C34LAhttps://www.richersounds.com/media/catalog/product/4/1/417490_AFS799_ca1a.jpg31993199GBPInStock/Brands/LG OLED cashback 04.23/TV & Projectors/TVs & Accessories/TVs/All TVs/Brands/TV & Projectors/TVs & Accessories/TVs/HDR TVs/TV & Projectors/TVs & Accessories/TVs/Latest TV Ranges/TV & Projectors/TVs & Accessories/TVs by Brand/LG TVs/TV & Projectors/TVs & Accessories/TVs/OLED TVs/TV & Projectors/TVs & Accessories/TVs/TV & Projectors/TVs & Accessories/TV & Projectors/TVs & Accessories/TVs by Brand/TV & Projectors/TV & Projectors/TVs & Accessories/TVs/4K Ultra HD TVs/New TV Ranges/New TV LG/New TV Ranges/TV & Projectors/TVs & Accessories/TVs by Screen Size/Over 70" TVs/TV & Projectors/TVs & Accessories/TVs by Screen Size/Brands/TVs - LG/Promotions/Brands/TVs with free soundbars/Brands/Interest Free TVs & Projectors/Brands/LG OLED cashback 06.23/Brands/LG - Bluelight 07.23/Brands/LG TVs 20% OFF 07.23/Brands/10% off LG and Samsung TVs/Brands/LG 10% off - 08.23/Brands/LG - Half price S95QR/Brands/LG save and win 0921/Brands/LG - save & win - 09.23/Promotions/VIP Deals/VIP TVs<span style="font-size:16.5px;font-weight:bold;">With OLED evo enhanced image quality, the LG OLED77C34LA is epic with movies, gaming and TV.</span><br><br><b style="”font-weight:bold;”">A TV to wow you</b><br>A multi award-winner in previous years, the latest LG OLED77C34LA delivers the ideal blend of picture size and quality. The 77 inch, OLED evo screen brims with vivid detail, giving you a taste of the cinema, at home. Add in the world-class gaming and Smart TV and this LG 77 inch TV has to be one of the finest all rounders in its sector.<br><br><b style="”font-weight:bold;”">OLED, enhanced by evo</b><br>LG’s OLED evo panel takes an already ‘gold standard’ in TV technology and makes it better. OLED uses self-illuminating pixels for superb contrast and picture realism. Evo technology enhances this with an additional luminous element that makes the picture brighter and the colour more vivid. Put simply, for a combination of natural, lifelike images and vivid detail OLED evo is the one to beat.<br><br><b style="”font-weight:bold;”">New Alpha 9 Gen 6 processor with Alpha Reality</b><br>LG’s sixth generation Alpha 9 processor now features Alpha Reality for the most optimised picture yet. Alpha Reality includes AI Super Upscaling Pro – delivering the best possible picture from sub-4K sources, maximising the screen’s potential. OLED Dynamic Tone Mapping Pro uses four times the zone mapping (now 20,000 zones) for enhanced HDR contrast. Object Enhancer and HDR Expression Enhancer optimise specific picture elements for enhanced sharpness.<br><br><b style="”font-weight:bold;”">The beauty of HDR detail – including Dolby Vision</b><br>With wide-ranging HDR compatibility, the LG OLED77C34LA maximises media content, giving you the very best levels of detail. Compatible with Dolby Vision, HDR10 and HLG, this LG TV finds detail, even within the darkest areas of the screen, giving you a clearer insight into movies and a gaming advantage with your console.<br><br><b style="”font-weight:bold;”">See the picture exactly as originally intended, with Filmmaker Mode</b><br>If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.<br><br><b style="”font-weight:bold;”">Sound enhancements – made even better with a matching LG soundbar</b><br>It’s not just the picture that benefits from LG’s latest processor, the sound does, too. Virtual sound channel up-mixing increases from 7.1.2 to 9.1.2, giving an even more immersive sound. Pair with an LG soundbar and the sophisticated processing splits the total sound output between TV and soundbar, for a richer, more enveloping sound.<br><br><b style="”font-weight:bold;”">Enjoy ultimate gaming</b><br>More than just a winner with movies, this LG is the gamers’ choice, too. LG’s Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type. Equipped with 48Gbps HDMI 2.1 sockets, it’s designed to get the very best from today’s, and future, games consoles. QMS (Quick Media Switching), ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.<br><br><b style="”font-weight:bold;”">Smart TV made simpler, with webOS 23</b><br>Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to be the system to beat. The latest webOS 23 is easier to use with new Quick Cards folders. These group related content together, making it easier to find the app or source you’re looking for. Recommendations and favourite apps feature on the home screen and are now bespoke to individual users for a more personal interface.<br><br><b style="”font-weight:bold;”">The hub of your home entertainment – with voice control</b><br>Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.<br><br>Upgrade to a TV that satisfies every movie fan, TV addict and games warrior – the LG OLED77C34LA.<br><br>Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.LG00LG-OLED77C34LAadd-to-cartsku:LG-OLED77C34LAmanufacturerdescription:LGwarrantycode:6 Year TV Guarantee - Freewarranty_code:6 Year TV Guarantee - Freecategory_description:77 inch OLED 4K Ultra HD HDR Smart TV Freeview Play Freesatbrand:LGmanufacturer_model:LG-OLED77C34LApre_amplifier:Noproduct_status:Currentpromo_copy_line:<span style="font-size:16px;color:#ff281e;font-weight:900;">• Enter promo code SECRET in your basket for a surprise</span><br><br>• Be in with a chance to WIN £10,000 when you purchase this TV <br><br>
• Absolutely FREE soundbars (worth up to £799!) with a big selection LG and Samsung TVs for our VIP club members. Call your local store or Telesales for details<br><br>
• Or get a HALF-PRICE LG S95QR surround sound system<br><br>
• 12 months interest-free credit available. Click here.<br><br>purchaseonlinestatus:WSsrp:3199.000000vipprice:0.000000were_price_1_from_date_web:2023-08-22 00:00:00were_price_1_web:3299.000000LG77 inch OLED 4K Ultra HD HDR Smart TV Freeview Play FreesatLGLG-OLED77C34LANoCurrent<span style="font-size:16px;color:#ff281e;font-weight:900;">• Enter promo code SECRET in your basket for a surprise</span><br><br>• Be in with a chance to WIN £10,000 when you purchase this TV <br><br>
• Absolutely FREE soundbars (worth up to £799!) with a big selection LG and Samsung TVs for our VIP club members. Call your local store or Telesales for details<br><br>
• Or get a HALF-PRICE LG S95QR surround sound system<br><br>
• 12 months interest-free credit available. Click here.<br><br>WSLG-OLED77C34LA3199.0000000.0000006 Year TV Guarantee - Free6 Year TV Guarantee - Free2023-08-22 00:00:003299.000000NoYesNoYes12 MonthYes - FixedYesNo0.570" +Freesat, FreeviewYesVESA - 300 x 200YesYesYesNo40Hz - 120Hz10 bitYesNoNoNoYes - eARCYesYes Yes - Magic Remote1879 x 1130 x 228YesYes520NoDolby Vision, HDR10, HLG1711 x 982 x 471711 x 1035 x 267239G126FNoYesYes23.5/27.1 (Without/With Stand)Yes4 (HDCP 2.2 - 4)YesYesYesNoYes - Optical<p style="font-size:18px;color:#ff281e;font-weight:900;">Incredible offers on this TV!</p><br> <span style="font-size:16px;color:#ff281e;font-weight:900;">OFFER 1</span><br><span style="font-size:16px;font-weight:700;color:#ff281e;">Enter for a chance to WIN £10,000 from LG when you purchase this TV.</span> To enter and for full Ts&Cs see <span style="text-decoration-line: underline;"><a href="https://www.lg.com/uk/save-and-win" target="_blank">here</a></span>. Valid until 23:59 on 24.10.23 or while stocks last. Entries to the competition must be made no later than 23:59 on the 24.11.23. One claim per qualifying product purchased. Offer available from <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/storefinder" target="_blank">our stores</a></span>, from our <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/stores/telesales/" target="_blank">telesales team</a></span> and online. Offer excludes Clearance, Refurbished and Open Box products.<br><br><span style="color: rgb(255, 40, 30); font-size: 16px; font-weight: 900;">OFFER 2</span><br><span style="font-size:16px;font-weight:700;">
Get a HALF-PRICE <a href="https://www.richersounds.com/lg-s95qr.html" target="_blank" style="text-decoration-line: underline;">LG S95QR</a> Dolby Atmos surround sound system (usually £1699) when you buy this TV. </span> Simply add both items to your basket and use voucher code HALFS95QR or mention when you call / visit. Offer available from <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/storefinder" target="_blank">our stores</a></span>, <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/stores/telesales/" target="_blank">telesales team</a></span>, and online. Valid until 23.59 on 31.12.23 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.<br><br><span style="color: rgb(255, 40, 30); font-size: 16px; font-weight: 900;">OFFER 3</span><br><span style="font-size:16px;font-weight:700;">
12 months 0% Interest Free Credit is available on this product. Available from <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/storefinder" target="_blank">our stores</a></span> by appointment, <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/storefinder" target="_blank">phone</a></span> or video call or from our <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/stores/telesales" target="_blank">telesales team</a></span> - please call for details. </span>Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Creation Consumer Finance LTD. <br><a href="https://www.richersounds.com/information/interest-free_credit_hi-fi_av" target="_blank" style="font-size: 12px; text-decoration-line: underline;">Click here for more info.</a><span style="color: rgb(103, 118, 138); font-size: 12px;"> Offer excludes Clearance, Refurbished and Open Box products. </span><hr>
<span style="font-size:16px;font-weight:700;color:#ff281e;">Make the most of your TV. View our hottest deals on <a href="https://www.richersounds.com/tv-projectors/tvs-accessories/tv-accessories/tv-brackets.html" target="_blank">TV brackets</a>, and <a href="https://www.richersounds.com/tv-projectors/tvs-accessories/tv-accessories.html" target="_blank">TV accessories</a>.</span><p></p><hr>screen_size2554.9500002719.000000No1NoNoNoNoNoNo300 x 200No12.0000Yes3OLEDYes - OLED pixelOLED Motion10100Hz3840 x 2160Dolby Vision, HDR10, HLG4K Ultra HD77"OLEDQuad Core ProcessorYesFreeview PlayNoNoNoNoNoNoNoNoNoNoNoNoNoNoNoNoNo