LG OLED77C44LA

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£3,499 Our price history: £3,799 from 11/04/24 to 12/06/24
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LG OLED77C44LA

77 inch OLED evo 4K Ultra HD HDR Smart TV Freeview Play Freesat
VIP Club member price £3,299
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Non-member price £3,499

£3,499 Our price history: £3,799 from 11/04/24 to 12/06/24
SAVE£200
Buy online/in-store/Telesales
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Buy now pay later

Spread the cost on purchases over £1000 - 19.9% APR

No deposit required up front, pay the balance in full before the end of the 6-month period and there is no interest to pay whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you do not repay the loan in full in the deferment period, you will then make regular monthly repayments including interest, which is charged for the full loan period, including the ‘buy now, pay later' deferral period - 19.9% APR representative.

Interest Free Credit

Available on selected products, call your local store or telesales for more details

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0% interest for 4 months on purchases above £99

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Custom Installation

To get the most out of this product we recommend our expert design and installation service. Find out more.

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All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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A bigger and brighter screen makes for a more immersive viewing experience, with the LG OLED77C44LA.

Make an upgrade in size and quality
This 77 inch LG TV makes the perfect upgrade from your 55 or 65 inch model. The LG OLED77C44LA gives you a more cinematic and immersive experience than smaller TVs, making you feel more a part of the onscreen action. Because it’s an OLED evo TV, you’ll also get to enjoy picture quality to match the scale. Now brighter than ever, colour and detail are incredibly realistic, bringing all your movie, gaming and TV content to life.

OLED, enhanced by evo
LG’s OLED evo panel takes an already ‘gold standard’ in TV technology and makes it better. OLED uses self-illuminating pixels for superb contrast and picture realism. Evo technology enhances this with an additional luminous element that makes the picture brighter and the colour more vivid. Put simply, for a combination of natural, lifelike images and vivid detail OLED evo is the one to beat.

New Alpha 9 Gen 7 AI processor for improved brightness
LG’s latest generation Alpha 9 processor features advanced AI tech for the brightest and most lifelike picture yet. The powerful processor includes AI Super Upscaling – delivering the best possible picture from sub-4K sources, maximising the screen’s potential. OLED Dynamic Tone Mapping Pro uses four times the zone mapping (now 20,000 zones) for enhanced HDR contrast.

Cinematic with movies
If you’re mad about movies, you’ll love this LG’s incredible colour definition and cinematic realism. With its brighter screen and host of HDR enhancements, including Dolby Vision, it delivers one of the most lifelike movie sensations that you’ll witness outside of the cinema. For the very best experience, Filmmaker Mode lets you enjoy the cinematic vision, exactly as the director intended, right down to using the correct aspect ratio, colour and frame rate.

A natural with gaming
More than just magic with movies, LG TVs are amongst the greatest with gaming. LG’s Game Optimiser gets you quick access to important settings. A selection of game genre presets lets you tailor the image to suit the game type. Compatible with the popular 4K/144Hz refresh rate and featuring HDMI 2.1 sockets, it’s designed to get the very best from today’s, and future, games consoles. With support for NVIDIA G-SYNC and AMD FreeSync, as well as ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), you get to experience the smoothest and most responsive game play possible.

Improved AI sound
It’s not just the picture that benefits from LG’s latest processor, the sound does, too. Virtual sound channel up-mixing increases from 9.1.2 to 11.1.2, giving an even more immersive sound. Pair with an LG soundbar and the sophisticated WOW Orchestra processing splits the sound output between TV and soundbar, for a richer, more enveloping sound.

webOS 24 - the smartest operating system made better
One of the smartest and most popular TV operating systems has become smarter still for ’24. With up to 10 password-protected accounts, each with Picture Wizard AI, everyone in the household can now enjoy their favourite picture settings, without having to recalibrate the TV each time they sign in. Recommendations based on your individual viewing history are now clearly displayed on the home page, making it easier than ever to watch what you enjoy. For the first time, LG offer five years of free OS updates, meaning that today’s LG TVs will be just as Smart savvy in years to come.*

*Future OS updates may not contain all features, due to potential TV hardware constraints.

Stream your way – now including Chromecast
LG’s webOS 24 system lets you directly access catch-up TV apps for a wide range of entertainment options, but it’s not the only way to stream content. This LG TV now also features Chromecast built-in. Alongside integrated AirPlay 2 and Miracast, it gives you multiple options as to how you want to stream content to your TV.

Ready to assist
Featuring support for Google Assistant and Amazon Alexa built-in, voice command makes it even easier to control your TV and quickly access the entertainment you’re looking for. This LG OLED TV is also compatible with Apple AirPlay 2 and HomeKit, for a seamless experience for Apple users.

Upgrade to bigger and better, with the LG OLED77C44LA.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

LG
Screen
OLED
Yes
Screen Size
77"
Screen Technology
OLED
Picture Quality
Local Dimming
Pixel Dimming
Motion Processing
OLED Motion
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bits
Panel Bit Depth
10
Panel Frequency
120 Hz - 144 Hz
Panel Frequency
120hz
Response Time
0.1000
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
BBC iPlayer
Yes
Full Web Browser
Yes
Gesture Control
Yes - Magic Remote
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
α9 AI Processor 4K Gen7
Works with
Amazon Alexa, Google
Smartphone control
Yes - LG ThinQ
TV Catch Up
Freeview Play
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
HDMI
4
USB
3
Wi-Fi Built In
Yes
Wi-Fi
Yes
General
Manufacturer's Warranty
1 year
Tuner
Analogue Tuner
Yes
TV Tuner
Freeview
Audio
Speakers
40W
Features
4K Upscaling
Yes
USB Video Playback
Yes
Energy Consumption
Power Consumption - Standby
Under 0.5W
Energy - kWh/1000h
126
Energy - HDR rating
G
Energy - HDR kWh/1000h
274
Energy - Label Rating
F
Dimensions
Dimensions excluding stand WxHxD
1711 x 982 x 47
Dimensions including stand WxHxD
1711 x 1035 x 267
Maximum Stand Width (mm)
520
Outer Box Dimensions WxHxD
1879 x 1130 x 228
VESA Fittings
300 x 200
Wall Mount Required
VESA -
Weight
Weight (KG)
23.5 / 27.1 (Without / With Stand)
Accessories
Remote Control
Yes
Stand
Yes - Fixed
Get a HALF-PRICE LG S95QR Dolby Atmos surround sound system when you buy this TV. Simply add both items to your basket and use voucher code HALFS95QR or mention when you call / visit. Offer available from our stores, telesales team, and online. Valid until 23.59 on 30.06.24 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
Subject to status. Terms and conditions apply. Richer Sounds Limited acts as a broker and offers credit solely from PayPal (Europe) S.a rl et Ice, S.C.A, 22-24 Boulevard Royal, L-2449, Luxembourg.
Klarna Payment Badge

Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.

  • Add item(s) to your cart (up to £1500)
  • Go to checkout and choose Klarna 
  • Enter your debit or credit card information.
  • To check your eligibility, Klarna will perform a soft search with a credit reference agency. This will not affect your credit score.
  • Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees when you pay on time.

You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.

Buy now, pay later available in-store or by phone, on most items over £500 *exclusions apply

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Creation Consumer Finance Limited acts as the lender. Find out more information and eligibility criteria here.