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LG OLED77G26LA

£1,999
LG OLED77G26LA is rated 4.9 out of 5 by 732.
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LG OLED77G26LA

77 inch OLED Evo 4K Ultra HD HDR Smart TV Freeview Play Freesat
£1,999
Screen Size:
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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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The sleekest ‘Gallery’ design meets class-leading OLED Evo picture technology, with the LG OLED77G26LA.

Maximised performance
LG’s Evo panel maximised OLED’s already impressive picture performance. Brighter and clearer than ever, Evo is a big step up. Now, even Evo has just got better. With this LG 77 inch TV, you get new heat dissipation technology, which makes the picture even brighter than the original Evo screen. For lifelike, brilliant images, the LG OLED77G26LA is simply the best of the best.

Made for the wall – Gallery design
No deeper than a typical heating controller, this slimline, ‘Gallery’ design TV takes pride of place in your room, without dominating it. The latest G-series OLED TVs have a slimmer bezel for even sleeker style. The supplied wall bracket mounts the TV flush to the wall, giving this TV a stunning appearance. (Please note, stand not included but LG ST-G26ST8377 stand is available as an additional cost option).

Alpha 9 Gen 5 processing for improved sound and vision
Now in its fifth generation, LG’s mighty Alpha 9 processor optimises sound and vision for spectacular results. Using AI technology, the picture and sound are optimised to best suit the genre – be it movies, sport, gaming or regular TV. With enhancements to picture tone-mapping, background enhancement and upscaling, picture processing is more advanced than ever. Virtual sound channel up-mixing increases from 5.1.2 to 7.1.2, giving an even more enveloping sound on the LG OLED77G26LA.

AI Picture /Sound Pro for professional sound and vision
Using a huge database of over one million visual date points, AI Picture Pro uses deep-learning algorithms to recognise content, remove noise and optimise the picture. AI Sound Pro leans from more than 17 million audio data points, identifying voices, effects and frequencies. From here, it optimises the sound by genre, giving a more natural sound quality.

Ultimate detail - Dolby Vision IQ
For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Made for gaming – with Game Optimiser and more
The improved Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. There are now five game genre presets, including a new one for sports games. Equipped with 48Gbps HDMI 2.1 sockets, this LG TV is designed to get the very best from today’s, and future, games consoles. ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.

4.2 multi-speaker system, AI Sound Pro and Dolby Atmos compatible sound
Featuring an enhanced, 4.2 speaker system, the OLED77G26LA offers more impressive sound than lower models. Power is also up 50% to 60 watts – giving a richer, room-filling sound. Using AI algorithms, AI Sound Pro up-mixes two-channel audio to virtual 7.1.2 sound – producing a much more immersive sound and enhanced dialogue. With a Dolby Atmos processor built-in, this LG 77” TV decodes Atmos sound tracks - giving you the potential for even more enveloping audio.

Welcome home, with LG webOS 22 – the best in smart TV
Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to set the standard. The latest webOS 22 offers improved personalisation and recommendations. You can create up to six personalised profiles, with individual viewing suggestions, sport alerts and app lists.

NFC Magic Tap for content mirroring around your home
You can access your webOS TV profile via your smartphone with the NFC Magic Tap app. Even better, NFC Magic Tap lets you mirror content from your mobile to the TV – and not just a single TV. You can mirror content from one TV in your home, to another, using the Room To Room Share function. This lets you view cable or satellite content on multiple screens, without the need for additional set-top boxes.

The hub of your home entertainment – with voice control
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.

Watch pictures come to life, on the beautiful LG OLED77G26LA.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

LG
Screen
OLED
Yes
Screen Size
77"
Screen Technology
OLED
Picture Quality
LED Backlight
OLED
Local Dimming
Yes - OLED pixel
Motion Processing
OLED Motion
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, Dolby Vision IQ, HDR10, HLG
Panel Bit Depth
10 bit
Panel Bit Depth
10
Panel Frequency
40Hz - 120Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
BBC iPlayer
Yes
Full Web Browser
Yes
Gesture Control
Yes - Magic Remote
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes - a9 Gen 5
Works with
Amazon Alexa, Google
Smartphone control
Yes
TV Catch Up
Freeview Play
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes ( 4 x HDMI 2.1)
USB
3
Wi-Fi
Yes
General
Manufacturer's Warranty
1 year
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Power Consumption - Standby
0.5
Energy - kWh/1000h
124
Energy - HDR rating
G
Energy - HDR kWh/1000h
306
Energy - Label Rating
F
Dimensions
Dimensions excluding stand WxHxD
1712 x 976 x 24.8
Dimensions including stand WxHxD
1712 x 1039 x 321 (With Optional Stand)
Maximum Stand Width (mm)
501 (With Optional Stand)
Outer Box Dimensions WxHxD
1895 x 1130 x 228
VESA Fittings
300 x 300
Wall Mount Required
Flush-Fit Wall Bracket Supplied (Also standard; VESA - 300 x 300 fitting)
Weight
Weight (KG)
35.1
Accessories
Remote Control
Yes
Stand
Not Supplied - Extra Cost Option (LG SQ-G2ST8377)

CUSTOM INSTALL - To get the most out of this product we recommend our design and install service. Find out more. 

Contact your local store to arrange a demonstration of this TV.

Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.


Rated 5 out of 5 by from Excellent TV, easy to use & looks great. I purchased a 65” LG OLED TV as a result of great explanation and time taken by staff to explain why I should as opposed to the TV I initially went to look at. I wasn’t disappointed, the picture and sound quality are amazing as well as looking really neat fitted flush to the wall using the bracket supplied with the TV.
Date published: 2024-07-15
Rated 5 out of 5 by from OLED 65 Inch Fantastic TV, picture is super clear and life-like
Date published: 2024-07-11
Rated 5 out of 5 by from Amazing picture for the money Great advice in store. Ordered through telesales and great experience. The TV blew me away, way better than any other TV I have owned. You will not be disappointed especially at the price.
Date published: 2024-07-10
Rated 5 out of 5 by from Worth every penny Best Television I've owned. Picture is vivid, clear. The definition on HD terrestrial TV channels and streaming services is remarkably scaled up from the previous 1080p HD Ready TV I owned - a different level entirely.
Date published: 2024-07-03
Rated 5 out of 5 by from Best all round OLED set Seen this TV in a retail shop lined up against many other TVs and it stood out above the rest. Best all round TV for the money, fantastic picture quality. Even the sound is great, not sure how LG has managed it with a wafer thin screen. Love it!
Date published: 2024-06-28
Rated 5 out of 5 by from Fantastic all-rounder Wow... my previous Sony Bravia 49 inch was so slow and clunky to use. The colours, contrast and blacks have really enhanced our viewing. The sport is excellent and obviously the wildlife coverage is fantastic. It maybe two year old technology but would highly recommend at the price offered by Richersounds.
Date published: 2024-06-25
Rated 5 out of 5 by from Better than a PC monitor I was concerned about screen burn in OLED TVs but to be honest, if this set lasts more than 5 years I don’t really care - it’s leagues ahead of QLED in a dark’ish room, which is the way I like to watch moves …more so, the input lag is non existent for games, zero juddering and better than the PC monitors I’d been looking at; there is no perfect PC monitor out there yet - if you think you need more than 120hz to beat your opponent, it’s just marketing thrash; don’t fall for it ;-)
Date published: 2024-06-24
Rated 5 out of 5 by from Great TV Very pleased with my new TV. Way better picture quality than my six year old Oled. Looks really good on the wall using the supplied bracket protrudes from the wall about an inch. Also delivered on the day and time selected. Absolutely no complaints.
Date published: 2024-06-18
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
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Buy now, pay later available in-store or by phone, on most items over £500 *exclusions apply

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Creation Consumer Finance Limited acts as the lender. Find out more information and eligibility criteria here.