We thought it important to make our pricing really clear for our wonderful customers.
Where items are marked as ‘Our Lowest Price Ever!’, they mean just that – we’ve never sold the item for less.
For even better prices across a range of key products, please sign up to our VIP Club – it takes seconds and is completely free.
Our ‘Inflation-busting megadeals’ are at literally minuscule or no profit to us, to hopefully give our customers a treat.
We’ve spent a lot of time thinking about our pricing policy. In consultation with Which? Consumers’ Association, we’ve developed our Price Charter, which outlines our promise to give customers the fairest and most honest information on how we calculate our savings.