LG OLED55B7V

55 inch OLED 4K Ultra HD Premium Smart TV Freeview Play

In stock
0% Interest Free Credit**
Save £200 with code FLASH200 *
£1,799 RRP £2,499

SAVE

£

700

* Save £200 on this TV with voucher code FLASH200

**0% Interest Free Credit is available on this TV instore and via telesales, please ask or call for details. Offer ends 20/03/18, terms and conditions apply. Subject to status. Click here for more info.

"The B7 digs up loads of fine detail, defining edges crisply without over-sharpening or exaggerating."
What Hi-Fi Award Winner 2017. Product of the Year.


The finest screen technology - OLED
Say hello to the finest TV screen technology - OLED. Organic Light-Emitting Diode - OLED - TV offers perhaps the most advanced picture quality currently available. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

The widest range of HDR support yet with Active HDR
Taking HDR beyond any of its rivals, the LG OLED55B7V is the most flexible HDR-equipped TV to date. A true 10-bit panel gives it an immediate advantage over other TVs, in that it's able to show HDR signals to their potential. Advanced HDR by Technicolor offers reference levels of image and colour accuracy. As well as Advanced HDR, this 55" LG OLED TV also offers decoding for HDR10, HLG and Dolby Vision. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.

Dolby Vision for dramatic imaging
Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Dolby vision-equipped TVs, like this LG, can decode both generic HDR content and content that's specifically been encoded in Dolby Vision - a leading format in Hollywood and cinemas. Dolby Vision also adjusts the picture to take full advantage of each display's characteristics and presents an optimized picture for each scene in specially mastered content.

Dolby Atmos compatible sound system
With a Dolby Atmos processor built-in this LG OLED TV can decode Atmos sound tracks - giving you the potential for an even more immersive sound. With built-in subwoofers and a powerful 40 watt amp, the OLED55B7V punches harder the typical flat panel TV.

webOS 3.5 - the critics' choice
Widely acclaimed as one of the best smart TV interfaces, LG's webOS 3.5 operating system is more refined than ever. Updates to the hardware means that webOS is 40% faster than before, making using it a seamless experience. WebOS 3.5 uses superimposed icons, folders and side bars for clear and easy access to smart content without leaving the current screen image. New features for webOS 3.5 include 'Magic Link', 'Magic Sound Tuning' and 360-degress video.

Magic made better
Following on from previous 'Magic' technology, webOS 3.5 now has the ability to record 'Magic Zoom', letting you record to USB highlighted sections of the screen. 'Magic Link' gives additional information, such as the actors in the scene and related YouTube videos. 'Magic Sound Tuning' uses a microphone built into the remote to optimise the TV's sound, according to your room's acoustics.

See the bigger picture with 360-degrees video
Now you can see the bigger picture with 360-degrees video. When watching suitable video, this feature lets you use the remote to track 360-degrees from left to right. It also allows you to 'look' up and down and even zoom in and out. Simply put, it's the closest thing yet to actually being there!

Freeview Play for catch-up TV
Freeview Play makes catch-up TV easy. Find programmes from BBC iPlayer, the ITV Hub, All4 and Demand 5 sitting alongside over 60TV Channels and up to 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV is connected to the internet and you're good to go.

Smart TV that includes all your favourite apps
The LG OLED55B7V comes packed with useful apps that look great on the big screen. The BBC iPlayer, YouTube, Now TV, Demand 5 and Netflix are just some of the VOD (Video On Demand) services that come as standard with the LG. There's also easy access to music sites like Spotify and Napster plus social sites Facebook and Twitter.

DLNA and Wi-Fi make this TV part of your home network
DLNA (Digital Living Network Alliance) compatibility means the OLED55B7V will seamlessly blend with your home network. With DLNA you can stream music or video from your laptop, PC or NAS drive. Thanks to built-in Wi-Fi, even connecting up is a breeze.

Discover OLED TV and find a whole new level of realism - TV has never looked so good at this price.

6 Year Guarantee included What you get

Full parts and labour cover
If your unit goes wrong we'll fix it. No quibbles and no fuss. (Excludes projector bulbs)

Like for like machine replacement if unit is unrepairable
If, for any reason, we are unable to repair your unit, we'll replace it. Naturally, models do change, so while we can't guarantee that it will be the same model, we do guarantee that it will have equivalent specifications

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges. Sign up instantly in-store or online

Free UK delivery

Next day delivery and timed options available. Please see checkout for further details.

Lowest price guaranteed! We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

We’ll beat any genuine advertised price, even from the web & give you up to £100!

Buy now, pay later available
on purchases over £500 For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Find out more

We offer 6 month interest free options. Call or ask in-store for details

* Save £200 on this TV with voucher code FLASH200

**0% Interest Free Credit is available on this TV instore and via telesales, please ask or call for details. Offer ends 20/03/18, terms and conditions apply. Subject to status. Click here for more info.

"The B7 digs up loads of fine detail, defining edges crisply without over-sharpening or exaggerating."
What Hi-Fi Award Winner 2017. Product of the Year.


The finest screen technology - OLED
Say hello to the finest TV screen technology - OLED. Organic Light-Emitting Diode - OLED - TV offers perhaps the most advanced picture quality currently available. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

The widest range of HDR support yet with Active HDR
Taking HDR beyond any of its rivals, the LG OLED55B7V is the most flexible HDR-equipped TV to date. A true 10-bit panel gives it an immediate advantage over other TVs, in that it's able to show HDR signals to their potential. Advanced HDR by Technicolor offers reference levels of image and colour accuracy. As well as Advanced HDR, this 55" LG OLED TV also offers decoding for HDR10, HLG and Dolby Vision. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.

Dolby Vision for dramatic imaging
Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Dolby vision-equipped TVs, like this LG, can decode both generic HDR content and content that's specifically been encoded in Dolby Vision - a leading format in Hollywood and cinemas. Dolby Vision also adjusts the picture to take full advantage of each display's characteristics and presents an optimized picture for each scene in specially mastered content.

Dolby Atmos compatible sound system
With a Dolby Atmos processor built-in this LG OLED TV can decode Atmos sound tracks - giving you the potential for an even more immersive sound. With built-in subwoofers and a powerful 40 watt amp, the OLED55B7V punches harder the typical flat panel TV.

webOS 3.5 - the critics' choice
Widely acclaimed as one of the best smart TV interfaces, LG's webOS 3.5 operating system is more refined than ever. Updates to the hardware means that webOS is 40% faster than before, making using it a seamless experience. WebOS 3.5 uses superimposed icons, folders and side bars for clear and easy access to smart content without leaving the current screen image. New features for webOS 3.5 include 'Magic Link', 'Magic Sound Tuning' and 360-degress video.

Magic made better
Following on from previous 'Magic' technology, webOS 3.5 now has the ability to record 'Magic Zoom', letting you record to USB highlighted sections of the screen. 'Magic Link' gives additional information, such as the actors in the scene and related YouTube videos. 'Magic Sound Tuning' uses a microphone built into the remote to optimise the TV's sound, according to your room's acoustics.

See the bigger picture with 360-degrees video
Now you can see the bigger picture with 360-degrees video. When watching suitable video, this feature lets you use the remote to track 360-degrees from left to right. It also allows you to 'look' up and down and even zoom in and out. Simply put, it's the closest thing yet to actually being there!

Freeview Play for catch-up TV
Freeview Play makes catch-up TV easy. Find programmes from BBC iPlayer, the ITV Hub, All4 and Demand 5 sitting alongside over 60TV Channels and up to 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV is connected to the internet and you're good to go.

Smart TV that includes all your favourite apps
The LG OLED55B7V comes packed with useful apps that look great on the big screen. The BBC iPlayer, YouTube, Now TV, Demand 5 and Netflix are just some of the VOD (Video On Demand) services that come as standard with the LG. There's also easy access to music sites like Spotify and Napster plus social sites Facebook and Twitter.

DLNA and Wi-Fi make this TV part of your home network
DLNA (Digital Living Network Alliance) compatibility means the OLED55B7V will seamlessly blend with your home network. With DLNA you can stream music or video from your laptop, PC or NAS drive. Thanks to built-in Wi-Fi, even connecting up is a breeze.

Discover OLED TV and find a whole new level of realism - TV has never looked so good at this price.
More Information
3D TV No
ARC - Audio Return Channel Yes
Component No
Digital Audio Output Yes - Optical
Dimensions excluding stand WxHxD 1229 x 708 x 49
Dimensions including stand WxHxD 1229 x 764 x 254
DLNA Compliant Yes
Dual Core Processor No
Energy Efficiency Rating A
Freetime No
Full Web Browser Yes
HDMI 4
HDMI 2.0 Yes
HDR Format HDR10, Dolby Vision
Headphone Socket Yes
Local Dimming Yes - OLED pixel
Netflix 4K Streaming Yes
Packaging Dimensions WxHxD 1345 x 810 x 207
Panel Bit Depth 10 bit
Pixel Resolution 3840 x 2160
Power Consumption - Annual 155
Power Consumption- Normal Use 112
Power Consumption - Standby 0.3
Quad Core Processor Yes
Remote Control Yes
Scart Sockets No
Screen Size 55
App Control Yes
Speakers Yes
Stand Yes - Fixed
Twin Tuners No
Ultra HD Premium Yes
USB 2
USB Recording Yes
USB Video Playback Yes
Voice Activated TV No
Wall Mount Required VESA 300 X 200
Web Applications Yes
Weight (KG) 24.3
Wireless Connection Yes
Brand LG
Freeview Yes
Freeview HD Yes
Freesat HD Yes
4K Ultra HD Yes
OLED Yes
HDR Yes
BBC iPlayer Yes
Rated 5 out of 5 by from amazing detail and rich colours relatively cheap for an oled screen but a clear step up from LED screens in terms of richness of colour and details even in 1080p HD but especially in true 4k. very attractive design and super thin screen
Date published: 2018-02-19
Rated 5 out of 5 by from LG b7 oled Great tv, visually stunning. Great upgrade from led
Date published: 2018-02-18
Rated 5 out of 5 by from Stunning Picture I have never liked the LCD/LED televisions, they always looked to me like an overly backlit stained glass window, with about as much colour gradation. So, I was determined to stick to my trusted eight year old Panasonic Plasma set. Then I saw the LG 55 OLED set on demonstration in a local store (not Richer Sounds). I liked what I saw, took a deep breath and ordered one from RS. I spent a nervous twenty four hours, hoping I hadn’t forked out a lot of money for little difference. I needn’t have worried. The picture right out of the box was stunning. A few tweaks and it was beyond stunning. I don’t use it for off-air programmes. Everything is streamed. The Wi-Fi connection was easy to set up, and, apart from the occasional glitch, the streaming is top notch, whether it be the BBC i-Player, or Amazon Prime, or Netflix. Only the Now TV streaming leaves a little to be desired, but is still a welcome addition. 4K UHD discs are, as was expected, far better than standard Blu-ray, but they too look good. I have yet to get a player that supports Dolby Vision, so I can’t comment on that as far as discs go. But, if the Dolby Vision is as good on disc as it is on the Netflix content that uses it then I am in for yet another improvement to the picture quality. Oh yes, the sound, via a Denon AV Receiver, is also pretty good.
Date published: 2018-02-18
Rated 5 out of 5 by from Superb TV Don't think too much about what TV to buy if you’re looking at this! Brilliant is a serious understatement. The deep colours are as good as you will see. Together with the quirky platform and multiple viewing formats including the superb Dolby vision this TV has the lot. You won’t be left disappointed with this purchase. Just brilliant
Date published: 2018-02-15
Rated 5 out of 5 by from Fantastic TV Priced matched & fantastic customer service from Edinburgh store.
Date published: 2018-02-15
Rated 5 out of 5 by from Perfect picture Excellent picture quality, which is expected from OLED, even with Freeview. Easy control with WebOS from LG. Sound is OK. Richer Sounds have done a superb service. My first purchase from them.
Date published: 2018-02-15
Rated 5 out of 5 by from Great TV I have it for almost a month and I can say it is a great TV! OLED really makes a difference!
Date published: 2018-02-15
Rated 5 out of 5 by from Fantastic quality pictures I have enjoyed watching this TV for some six weeks so far and am still knocked out with how great the picture quality is. It is an excellent set for viewing wildlife documentaries on - and the upscaling works well on non-4K programmes. Very pleased I spent a little bit extra to get an OLED TV at a brilliant value price! A very worthwhile upgrade on my previous plasma TV
Date published: 2018-02-14
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£1,799 RRP £2,499
LG 55 inch OLED 4K Ultra HD Premium Smart TV Freeview Play is rated 4.9 out of 5 by 328.
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SAVE

£

700

6 Year Guarantee included What you get

Full parts and labour cover
If your unit goes wrong we'll fix it. No quibbles and no fuss. (Excludes projector bulbs)

Like for like machine replacement if unit is unrepairable
If, for any reason, we are unable to repair your unit, we'll replace it. Naturally, models do change, so while we can't guarantee that it will be the same model, we do guarantee that it will have equivalent specifications

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges. Sign up instantly in-store or online

Free UK delivery

Next day delivery and timed options available. Please see checkout for further details.

Lowest price guaranteed! We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

We’ll beat any genuine advertised price, even from the web & give you up to £100!

Buy now, pay later available
on purchases over £500 For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Find out more

We offer 6 month interest free options. Call or ask in-store for details