• “A MONSTER hit” – Forbes, reviewed at £6499
• Inflation-Busting Megadeal!
• YOU PAY £3999 AFTER £500 CASHBACK FROM SAMSUNG
To get the most out of this product we recommend our expert design and installation service. Find out more.
Powered by Quantum Dot
See everything you watch come to life with greater detail and realism. Think of nature in even more wonderful shades. The sky is brighter, the grass is greener, and the details are clearer, on this Samsung 98 inch TV. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.
Neural Quantum Processor 4K
Think of the processor as the brain of the TV, and this is Samsung’s most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality, regardless of how it was filmed.
Direct Full Array
Imagine you're watching the moon in the night sky. Now, the sky is darker, the moon is brighter, and the contrast between them is sharper. Direct Full Array Technology places LEDs directly behind the screen, and accurately controls them to create incredible contrast for a more natural viewing experience.
Dolby Atmos technology delivers a sound experience that you can feel around you. It creates an immersive and realistic impression of sound - when an aeroplane flies overhead in your favourite blockbuster, your TV's speakers simulate the overhead sound so it feels like it is above you. Add a soundbar to create sound as if you were in the cinema.
You want your TV's picture quality to look as close to the real world as possible, and the wider the HDR range, the more lifelike the image. This TVs precise LED backlight technology drives high brightness levels bringing rich colours and contrast to every scene. Welcome lifelike picture detail with technology that creates dark blacks and bright whites, whatever you are watching.
Object Tracking Sound LITE
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.
Motion Xcelerator Turbo Plus
Get ready to perform at your peak. From those high-octane car races to that thrilling dungeon chase, bring the best out of next-gen graphics on Samsung Neo QLED. Neo QLED 4K TV and HDMI 2.1* work in perfect synergy with next-gen consoles to deliver ultra-high 120Hz TV refresh rates and ultra-low input lag. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth, lightning quick, immersive 4K gaming. See epic moments in game-changing detail.
*Supports VRR/4K@120Hz as specified in HDMI 2.1.
Gone are the days of a thick black border around your screen. The near bezel-less screen leaves you with less frame and more picture, for a more immersive experience. Plus, hide TV wires from sight and keep them tidy with the easy clean cable management solution.
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required,** just turn on your TV and play.
*Internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.
**Compatible controller required.
Smart TV powered by Tizen
With the best-selling Samsung Smart TV*, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place. Not sure what to watch? Samsung’s easy-to-use and customisable Smart Hub platform gives you tailored recommendations.
*Samsung TV has been ranked No.1 selling TV Brand for 16 consecutive years by Omdia.
** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
Make trips to the cinema redundant, with the truly cinematic Samsung QE98Q80C.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
One per customer / household.
CUSTOM INSTALL - To get the most out of this product we recommend our design and install service. Find out more.
Incredible offers on this TV!
Get £500 cashback when you buy this TV, via redemption from Samsung. Click here to redeem and for Ts&Cs. Valid until 23.59 on 21.12.23 or while stocks last. Claims must be made within 30 days of purchase and no later than 23.59 on 19.01.24. Maximum one claim per purchase, four purchases per household and ten purchases per business. Offer available from our stores, telesales team, and online. Offer excludes Clearance, Refurbished and Open Box products.
Buy this Samsung TV and claim your 6 months free Disney+ subscription via redemption. Valid on purchases between before 23:59 31.01.24. Claim by 23:59 on 01.04.24. Offers redeemed through the Samsung Promotion app on the TV. Offer available from our stores, from our telesales team, or online. Offer excludes Clearance, Refurbished and Open Box products. See here for full details. Full terms and conditions can be found here.
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
Our Inflation-Busting Megadeals are at literally miniscule or no profit to us to hopefully give our customers a treat. Unfortunately, this means that we are unable to offer finance options on these products.
- Representative 21.9% APR (variable)
- Purchase rate 21.9% p.a. (variable)
- Assumed credit limit £1,200
Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.
- Add item(s) to your cart (up to £1500)
- Go to checkout and choose Klarna
- Enter your debit or credit card information.
- To check your eligibility, Klarna will perform a soft search with a credit reference agency. This will not affect your credit score.
- Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees when you pay on time.
You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.