Sony BRAVIA XR75X90LU is rated
out of
5 by
29.
Sony BRAVIA XR75X90LU
75 inch 4K Ultra HD HDR Smart LED TV
£1,899
With its improved screen technology, the Sony BRAVIA XR-75X90LU has a picture that’s more sumptuous than ever.
Superb in every respect
As a premium TV for your living room or even as an entry level screen for a home cinema setup, the Sony BRAVIA XR-75X90LU has all-round excellence that’s hard to beat. The expansive 75 inch screen is put to the best use by the improved local dimming, which has more zones than ever for optimised contrast. Thanks to a new Gaming Menu, this latest BRAVIA 75 inch TV is also better than ever for gaming. Add in the smartest tech and sleekest style and the case for the XR-75X90LU is hard to fault.
Full Array LED, with improved local dimming
Full Array, local dimming screens increase the number of dimming zones, giving the processor greater control over the image’s brightness and clarity. With its newly designed dimming structure, the Sony BRAVIA XR75X90LU improves contrast and depth, bringing scenes vividly to life. For picture realism, this Sony 75 inch TV sets the standard in its class.
Extended colour volume, with XR Triluminos Pro
Powered by the Cognitive Processor XR, XR Triluminos Pro reproduces the widest range of colours, in the most natural shades possible. Whether you’re watching nature documentaries or spectacular movie scenes, XR Triluminos brings the images to life.
Less blur and smoother images
Sony’s XR Clear Image uses zone and frame analysis to minimise noise and blur. Keeping the millions of pixels in check, Sony’s XR Motion Clarity technology keeps the action flowing smoothly. It also minimises blur, using powerful processing to strike the perfect balance between ultimate detail and the smoothest motion.
Picture quality as the creator intended – IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the BRAVIA XR75X90LU reproduces visuals, just as the creator intended. IMAX Enhanced and Dolby Vision compatibility help deliver cinematic vision. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels. If you’re a boxset and movie fan, you’ll love NACM (Netflix Adaptive Calibrated Mode). NACM works with BRAVIA XR’s ambient light optimisation, adjusting the picture brightness to best show the drama in your room’s lighting conditions.
Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative camera that does so much more than just video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture brightness to best suit the lighting conditions. Sound is optimised, too, giving you clearer dialogue and more accurate tracking. It also facilitates the use of gesture control, letting you change channel or adjust volume using simple gestures. All this plus it still functions with your TV to make it the ultimate device for video calls.
*Sound, brightness and gesture functions due later in 2023 via firmware update.
Perfect sync between sound and vision
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism.
XR Surround and 360 Spatial Sound Personaliser for enveloping sound
XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action. Combine this TV with Sony’s SRS-NS7 wearable speaker or selected headphones and enjoy Dolby Atmos and simulated surround sound via 360 Spatial Sound.
Boost with a soundbar
Add a compatible Sony soundbar and enjoy sound that is more than the sum of the parts. With Acoustic Centre Sync, TV and soundbar combine to produce the clearest speech possible. A compatible Sony soundbar also improves the sound’s scale, realism and spaciousness, taking the audio to a new dimension.
New gaming features
From the makers of the PS5, here’s a TV that gives you more customisation with games than ever. With a new gaming menu, it’s easier to access your game status, settings and assist functions. This TV also makes the perfect screen for your PS5. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.
Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Providing access to over 700,000 movies and TV episodes and over 10,000 apps and games, Google TV covers all the Smart entertainment you need. With access to Netflix, YouTube, Amazon Prime, Apple TV and Disney+, all your favourite streaming services are covered. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watch list via your smartphone – Google TV makes sense of Smart TV.
Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and HomeKit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
BRAVIA CORE – cinematic streaming
Sony’s BRAVIA CORE is a premium streaming service that’s a cut above the rest. With hundreds of movies, from classics to the latest releases, BRAVIA CORE has something for everyone. Compatible with resolution up to 4K HDR, detail is pin-sharp. Sony’s Pure Stream system streams movies at up to 80Mbps – similar to a 4K UHD Blu-ray player – against the average of 15-25Mbps. It’s also compatible with IMAX Enhanced, giving you the most cinematic sound and vision.
2-way stand
Supplied with a 2-way stand, the BRAVIA XR-75X90LU is ideal for all types of installation. Dedicated settings are available for use either with a soundbar (higher, with screen clearance) or in the standard, low profile position.
Realistic colour and detail come naturally, to the Sony BRAVIA XR-75X90LU.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
Superb in every respect
As a premium TV for your living room or even as an entry level screen for a home cinema setup, the Sony BRAVIA XR-75X90LU has all-round excellence that’s hard to beat. The expansive 75 inch screen is put to the best use by the improved local dimming, which has more zones than ever for optimised contrast. Thanks to a new Gaming Menu, this latest BRAVIA 75 inch TV is also better than ever for gaming. Add in the smartest tech and sleekest style and the case for the XR-75X90LU is hard to fault.
Full Array LED, with improved local dimming
Full Array, local dimming screens increase the number of dimming zones, giving the processor greater control over the image’s brightness and clarity. With its newly designed dimming structure, the Sony BRAVIA XR75X90LU improves contrast and depth, bringing scenes vividly to life. For picture realism, this Sony 75 inch TV sets the standard in its class.
Extended colour volume, with XR Triluminos Pro
Powered by the Cognitive Processor XR, XR Triluminos Pro reproduces the widest range of colours, in the most natural shades possible. Whether you’re watching nature documentaries or spectacular movie scenes, XR Triluminos brings the images to life.
Less blur and smoother images
Sony’s XR Clear Image uses zone and frame analysis to minimise noise and blur. Keeping the millions of pixels in check, Sony’s XR Motion Clarity technology keeps the action flowing smoothly. It also minimises blur, using powerful processing to strike the perfect balance between ultimate detail and the smoothest motion.
Picture quality as the creator intended – IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the BRAVIA XR75X90LU reproduces visuals, just as the creator intended. IMAX Enhanced and Dolby Vision compatibility help deliver cinematic vision. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels. If you’re a boxset and movie fan, you’ll love NACM (Netflix Adaptive Calibrated Mode). NACM works with BRAVIA XR’s ambient light optimisation, adjusting the picture brightness to best show the drama in your room’s lighting conditions.
Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative camera that does so much more than just video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture brightness to best suit the lighting conditions. Sound is optimised, too, giving you clearer dialogue and more accurate tracking. It also facilitates the use of gesture control, letting you change channel or adjust volume using simple gestures. All this plus it still functions with your TV to make it the ultimate device for video calls.
*Sound, brightness and gesture functions due later in 2023 via firmware update.
Perfect sync between sound and vision
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism.
XR Surround and 360 Spatial Sound Personaliser for enveloping sound
XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action. Combine this TV with Sony’s SRS-NS7 wearable speaker or selected headphones and enjoy Dolby Atmos and simulated surround sound via 360 Spatial Sound.
Boost with a soundbar
Add a compatible Sony soundbar and enjoy sound that is more than the sum of the parts. With Acoustic Centre Sync, TV and soundbar combine to produce the clearest speech possible. A compatible Sony soundbar also improves the sound’s scale, realism and spaciousness, taking the audio to a new dimension.
New gaming features
From the makers of the PS5, here’s a TV that gives you more customisation with games than ever. With a new gaming menu, it’s easier to access your game status, settings and assist functions. This TV also makes the perfect screen for your PS5. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.
Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Providing access to over 700,000 movies and TV episodes and over 10,000 apps and games, Google TV covers all the Smart entertainment you need. With access to Netflix, YouTube, Amazon Prime, Apple TV and Disney+, all your favourite streaming services are covered. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watch list via your smartphone – Google TV makes sense of Smart TV.
Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and HomeKit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
BRAVIA CORE – cinematic streaming
Sony’s BRAVIA CORE is a premium streaming service that’s a cut above the rest. With hundreds of movies, from classics to the latest releases, BRAVIA CORE has something for everyone. Compatible with resolution up to 4K HDR, detail is pin-sharp. Sony’s Pure Stream system streams movies at up to 80Mbps – similar to a 4K UHD Blu-ray player – against the average of 15-25Mbps. It’s also compatible with IMAX Enhanced, giving you the most cinematic sound and vision.
2-way stand
Supplied with a 2-way stand, the BRAVIA XR-75X90LU is ideal for all types of installation. Dedicated settings are available for use either with a soundbar (higher, with screen clearance) or in the standard, low profile position.
Realistic colour and detail come naturally, to the Sony BRAVIA XR-75X90LU.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
Screen
Screen Size
75"
Screen Technology
LED
Picture Quality
LED Backlight
LED - Full Array
Local Dimming
Yes
Motion Processing
XR Motion Clarity
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bits
Panel Bit Depth
10
Panel Frequency
40 Hz - 120 Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
Camera
Optional - BRAVIA CAM
Full Web Browser
Yes
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes - Cognitive Processor XR
Smartphone control
Yes
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4 (HDCP 2.2 - 4)
USB
2
Wi-Fi Built In
Yes
Wi-Fi
Yes
General
Manufacturer's Warranty
5 years
Tuner
Analogue Tuner
Yes
TV Tuner
Freeview
Twin Tuners
Yes
Audio
Speakers
Yes
Features
Hard Disc Size
16 GB
4K Upscaling
Yes
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Power Consumption - Standby
0.5
Energy - kWh/1000h
105
Energy - HDR rating
G
Energy - HDR kWh/1000h
146
Energy - Label Rating
E
Dimensions
Dimensions excluding stand WxHxD
1668 x 959 x 59
Dimensions including stand WxHxD
1668 x 1032 x 395
Maximum Stand Width (mm)
1426
Outer Box Dimensions WxHxD
1810 x 1107 x 180
VESA Fittings
300 x 300
Wall Mount Required
VESA - 300 x 300
Weight
Weight (KG)
35.4/36.6 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - 3 Positions
CUSTOM INSTALL - To get the most out of this product we recommend our design and install service. Find out more.
OFFER 1
Get £100 OFF a Sony HT-A3000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 100HTA3000 or mention when you call / visit. Offer available from our stores, from our telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 2
Get £200 OFF a Sony HT-A5000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 200HTA5000 or mention when you call / visit. Offer available from our stores, from our telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 3
Get £200 OFF a Sony HT-A7000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 200HTA7000 or mention when you call / visit. Offer available from our stores, from our telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 4
Get £200 OFF a Sony HT-A9 wireless home cinema system when bought with this TV. Simply add both items to your basket and use voucher code 200HTA9 or mention when you call / visit. Offer available from our stores, from our telesales team, and online, until 23:59 on 31.12.23. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 5
Get £50 OFF a Sony HT-S2000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 50HTS2000 or mention when you call / visit. Offer available from our stores, telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 6
12 months 0% Interest Free Credit is available on this product. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Creation Consumer Finance LTD.
Click here for more info. Offer excludes Clearance, Refurbished and Open Box products.
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
Incredible offers on this TV!
OFFER 1
Get £100 OFF a Sony HT-A3000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 100HTA3000 or mention when you call / visit. Offer available from our stores, from our telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 2
Get £200 OFF a Sony HT-A5000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 200HTA5000 or mention when you call / visit. Offer available from our stores, from our telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 3
Get £200 OFF a Sony HT-A7000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 200HTA7000 or mention when you call / visit. Offer available from our stores, from our telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 4
Get £200 OFF a Sony HT-A9 wireless home cinema system when bought with this TV. Simply add both items to your basket and use voucher code 200HTA9 or mention when you call / visit. Offer available from our stores, from our telesales team, and online, until 23:59 on 31.12.23. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 5
Get £50 OFF a Sony HT-S2000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 50HTS2000 or mention when you call / visit. Offer available from our stores, telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 6
12 months 0% Interest Free Credit is available on this product. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Creation Consumer Finance LTD.
Click here for more info. Offer excludes Clearance, Refurbished and Open Box products.
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
Rated 5 out of
5
by
Stephen of Foulden from
A quality TV at a reasonable price
After living with this for several weeks I’m becoming accustomed to the menus and Google TV system, which are quite different from our previous LG. I’ve found it pays to carefully step through every setup page to control the data you’re happy to share, the default settings want it all. Physical installation onto the existing Vesa wall mount was straightforward, though the choice of bolts provided is limited. Image is excellent, even in bright daylight which was important for us. The viewing angle is less than an equivalent OLED model, but for the room we are using it’s not an issue and it cost several hundreds of pounds less. Switching between apps or installing new ones is quick, although setting the login details for each one is tedious.The Airplay works readily from phones or laptop and setting up my bluetooth Sony headphones and earbuds was effortless.
Date published: 2023-12-05
Rated 5 out of
5
by
Stupot14 from
BRAVIA 4K. XR-55X90L. FLAT SCREEN TV.
Flat Screen TV. Great size perfect picture and sound.
Date published: 2023-12-01
Rated 5 out of
5
by
Syl44 from
the quality & detail of images are second to none
We are age 84 &79 years of age this Sony Bravia brings the quality of viewing to a new level
Date published: 2023-11-26
Rated 5 out of
5
by
mmm D from
Picture perfect
Really pleased with new tv had about a month now, only used for basics eg sky q, prime tv and Netflix. Picture is very good, realistic colours, mostly watching uhd and hd content but even sd seems decent .Using Sonos beam with telly so can’t really comment on sound quality. Overall very pleased👍
Date published: 2023-11-05
Rated 5 out of
5
by
Z4G29 from
Brilliant TV
Spot on! No problems! Love it! Bite the bullet and buy one! 👊
Date published: 2023-11-02
Rated 5 out of
5
by
gogs76 from
great television 85" is a fantastic size
I bought this 85" television 2 weeks ago . because i have bone cancer and cannot take my family on holidays.So i treated my family to a large television.
Date published: 2023-10-31
Rated 5 out of
5
by
Kenneth Lee from
Great lighting control
I find it less tiring for my eyes after watching movies or binge watching some series.
Date published: 2023-10-31
Rated 5 out of
5
by
Dizzy66blonde from
Superb
Superior quality. Lots of features. All the hdmi etc sockets are on the side of the tv, this is so much easier.
Date published: 2023-10-28


Representative example
- Representative 21.9% APR (variable)
- Purchase rate 21.9% p.a. (variable)
- Assumed credit limit £1,200
Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.
- Add item(s) to your cart (up to £1500)
- Go to checkout and choose Klarna
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