Product Information
Enhanced by the latest advances in AI, the LG OLED77B56LA makes everything you watch an experience to remember.
Transforming vision
Whether you’re new to OLED TV or upgrading from an older model, the LG OLED77B56LA is sure to impress. The rich, detailed and supremely lifelike picture quality is shown to its best advantage on larger screens, such as this LG 77 inch TV. If you’re mad about your movies, love binging on box set dramas, gaming or sports, this LG has just what it takes to impress. Thanks to LG’s award-winning webOS system, it’s also amongst the best when it comes to Smart TV and user friendliness.
Powerful new processor for enhanced image quality
Equipped with the latest Alpha 8 AI Processor Gen 2, this LG OLED uses the power of AI to enhance every aspect of the picture quality. Settings such as AI Brightness and 4K Expression Enhancer let you fine tune the picture settings to your exact preferences, with more vivid colour, for example, when you want it, but not when you don’t.
The brilliance of OLED shines through
Market leaders in OLED for over 12 years, who better than LG to demonstrate the sensational picture quality offered by OLED. For the very best in contrast and colour realism, OLED uses self-illuminating pixels that don’t rely on any form of backlighting. This ‘pixel independence’ means that you get the truest colour that’s certified to 100% Colour Fidelity*.
*Certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns.
Master of movies
If you’re mad about movies, you’ll love this LG’s incredible colour definition and cinematic realism. With its native 100Hz/120Hz display, bright screen and host of HDR enhancements, including Dolby Vision, it delivers one of the most lifelike movie sensations that you’ll witness outside of the cinema. For the very best experience, Filmmaker Mode lets you enjoy the cinematic vision, exactly as the director intended, right down to using the correct aspect ratio, colour and frame rate.
A winner with gaming
With a response time of less than 0.1ms, the LG OLED77B56LA is super-fast to react to your every move. All four HDMI sockets are HDMI 2.1 compatible and with support for Dolby Vision for Gaming, NVIDIA G-SYNC and AMD FreeSync, as well as ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), you get to experience the smoothest and most responsive game play possible. Game Optimiser and Dashboard lets you tailor the image to suit the game type and more.
A sound boost from AI
LG’s powerful AI processing extends its benefits to sound as well as vision. With AI Sound Pro and AI Acoustic Tuning technologies, you get to experience a more lifelike sound and clearer dialogue. For a more immersive sound, Virtual 9.1.2 upmixing recreates a cinematic effect. Pair with an LG soundbar and the sophisticated WOW Orchestra processing splits the sound output between TV and soundbar, for a richer, more enveloping sound.
webOS 25 - the smartest operating system made even better
LG’s webOS Smart TV system is one of the best in business, with the system also adopted by manufacturers other than LG. New for ’25, webOS now supports a wider range of applications, including Xbox Game Pass cloud streaming. It also supports multi-platform integration with Home Hub, letting you effortlessly integrate control of ThinQ and Google Home devices. For continued innovation, LG offer five years of free OS updates, meaning that today’s LG TVs will be just as Smart savvy in years to come.*
*Future OS updates may not contain all features, due to potential TV hardware constraints.
AI makes operation easier than ever
Power up your new TV and a raft of AI technologies make it easier to find just what you’re looking for. Featuring AI Agent, Intelligent Voice Recognition and AI Concierge, you’re offered recommendations that are unique to your viewing habits. For simple interaction with your TV, there’s even an AI Chatbot that can proactively search for solutions to operational challenges you might have.
Upgrade and see a jaw-dropping difference, with the LG OLED77B56LA.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Specifications
Offers
Reviews
Transforming vision
Whether you’re new to OLED TV or upgrading from an older model, the LG OLED77B56LA is sure to impress. The rich, detailed and supremely lifelike picture quality is shown to its best advantage on larger screens, such as this LG 77 inch TV. If you’re mad about your movies, love binging on box set dramas, gaming or sports, this LG has just what it takes to impress. Thanks to LG’s award-winning webOS system, it’s also amongst the best when it comes to Smart TV and user friendliness.
Powerful new processor for enhanced image quality
Equipped with the latest Alpha 8 AI Processor Gen 2, this LG OLED uses the power of AI to enhance every aspect of the picture quality. Settings such as AI Brightness and 4K Expression Enhancer let you fine tune the picture settings to your exact preferences, with more vivid colour, for example, when you want it, but not when you don’t.
The brilliance of OLED shines through
Market leaders in OLED for over 12 years, who better than LG to demonstrate the sensational picture quality offered by OLED. For the very best in contrast and colour realism, OLED uses self-illuminating pixels that don’t rely on any form of backlighting. This ‘pixel independence’ means that you get the truest colour that’s certified to 100% Colour Fidelity*.
*Certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns.
Master of movies
If you’re mad about movies, you’ll love this LG’s incredible colour definition and cinematic realism. With its native 100Hz/120Hz display, bright screen and host of HDR enhancements, including Dolby Vision, it delivers one of the most lifelike movie sensations that you’ll witness outside of the cinema. For the very best experience, Filmmaker Mode lets you enjoy the cinematic vision, exactly as the director intended, right down to using the correct aspect ratio, colour and frame rate.
A winner with gaming
With a response time of less than 0.1ms, the LG OLED77B56LA is super-fast to react to your every move. All four HDMI sockets are HDMI 2.1 compatible and with support for Dolby Vision for Gaming, NVIDIA G-SYNC and AMD FreeSync, as well as ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), you get to experience the smoothest and most responsive game play possible. Game Optimiser and Dashboard lets you tailor the image to suit the game type and more.
A sound boost from AI
LG’s powerful AI processing extends its benefits to sound as well as vision. With AI Sound Pro and AI Acoustic Tuning technologies, you get to experience a more lifelike sound and clearer dialogue. For a more immersive sound, Virtual 9.1.2 upmixing recreates a cinematic effect. Pair with an LG soundbar and the sophisticated WOW Orchestra processing splits the sound output between TV and soundbar, for a richer, more enveloping sound.
webOS 25 - the smartest operating system made even better
LG’s webOS Smart TV system is one of the best in business, with the system also adopted by manufacturers other than LG. New for ’25, webOS now supports a wider range of applications, including Xbox Game Pass cloud streaming. It also supports multi-platform integration with Home Hub, letting you effortlessly integrate control of ThinQ and Google Home devices. For continued innovation, LG offer five years of free OS updates, meaning that today’s LG TVs will be just as Smart savvy in years to come.*
*Future OS updates may not contain all features, due to potential TV hardware constraints.
AI makes operation easier than ever
Power up your new TV and a raft of AI technologies make it easier to find just what you’re looking for. Featuring AI Agent, Intelligent Voice Recognition and AI Concierge, you’re offered recommendations that are unique to your viewing habits. For simple interaction with your TV, there’s even an AI Chatbot that can proactively search for solutions to operational challenges you might have.
Upgrade and see a jaw-dropping difference, with the LG OLED77B56LA.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
