• Get £200 OFF a Sony HT-A9 wireless home cinema system when you buy any Sony TV
• Get £30 off a Sony UBPX800M2 Blu-ray player when bought with this TV
OLED for smaller rooms and desktop gaming
For the first time, this OLED TV features a new, smaller screen. This Sony 42 inch TV makes the technology suitable for smaller rooms, or even as a desktop monitor. Thanks to OLED’s class-leading picture quality, a smaller screen no longer means compromising on picture quality.
4K OLED panel for the finest picture around
Backlighting technology is a thing of the past with OLED. Instead of using various arrays of LEDs to light an LCD display, OLED uses over eight million self-illuminating pixels for sensational image quality. With self-illuminating pixels, you get outstanding contrast. Blacks are far deeper than LED displays and corresponding whites much brighter. For the ultimate in realism, OLED is where it’s at.
Sony’s Cognitive Processor XR just keeps getting better
Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The latest processor features Depth Control and Flexible Colour Contrast Control for even greater depth and colour vibrancy.
XR Triluminos Pro and OLED Contrast Pro for ultimate colour
XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.
The smoothest images with XR OLED Motion and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s XR OLED Motion technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.
Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-42A90KU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Vibrating actuators positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With a centre subwoofer fitted, Acoustic Surface Audio+ gives a bottom-end boost, too.
XR Surround with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.
*Gesture control and auto optimisation function due later in 2022
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.
**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
New, premium quality remote control
Pared back and premium, the new aluminium remote control is a joy to use. Simplified buttons and a backlight make it easy to use, day or night. It’s also easy to find. With Function Finder, simply ask the TV to find the remote and remote sends an alert signal – perfect for when it’s dropped behind a cushion!
The perfect partner for your PS5
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.
Supplied with a multi-position stand, the XR-42A90KU is ideal for use, with or without a soundbar. Dedicated settings offer a higher position for soundbar in place or the standard, low profile position for a sleeker style. The adjustable stand also makes the TV suitable as a desktop gaming display.
See the beauty of OLED, in compact form, with the Sony BRAVIA XR-42A90KU.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
Incredible offers on this TV!
Get £100 OFF a Sony HT-A3000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 100HTA3000 or mention when you call / visit. Offer available from our stores, from our telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
Get £200 OFF a Sony HT-A5000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 200HTA5000 or mention when you call / visit. Offer available from our stores, from our telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
Get £200 OFF a Sony HT-A7000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 200HTA7000 or mention when you call / visit. Offer available from our stores, from our telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
Get £200 OFF a Sony HT-A9 wireless home cinema system when bought with this TV. Simply add both items to your basket and use voucher code 200HTA9 or mention when you call / visit. Offer available from our stores, from our telesales team, and online, until 23:59 on 31.12.23. Offer excludes Clearance, Refurbished and Open Box products.
Get £30 off a Sony UBPX800M2 4K Blu-ray player when bought with this TV. Simply add both items to your basket and use code 30UBPX800MK2 or mention when you call / visit. Offer available from our stores, telesales team, and online. Offer ends 23:59 on 31.12.23 or while stocks last. Excludes Clearance, Refurbished and Open Box products.
- Representative 21.9% APR (variable)
- Purchase rate 21.9% p.a. (variable)
- Assumed credit limit £1,200
Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.
- Add item(s) to your cart (up to £1500)
- Go to checkout and choose Klarna
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