Sony XR98X90LU

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£4,999 Our price history: £6,999 from 22/12/23 to 20/03/24,
£5,999 from 20/03/24 to 03/04/24
Buy online/in-store/Telesales
Sony XR98X90LU is rated 4.6 out of 5 by 78.
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Sony XR98X90LU

98 inch 4K Ultra HD HDR Smart LED TV
£4,999 Our price history: £6,999 from 22/12/23 to 20/03/24,
£5,999 from 20/03/24 to 03/04/24
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To get the most out of this product we recommend our expert design and installation service. Find out more.

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For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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Featuring an awesome 98 inch screen, watching the Sony BRAVIA XR-98X90LU is like having a cinema in your home.

When TV becomes truly cinematic
With the Sony BRAVIA XR-98X90LU, the star of the show has to be the 98 inch screen. This mighty display matches many projectors, making it perfect for home cinema systems. Thanks to Full Array local dimming, this Sony 98 inch TV has the picture intensity to match its size, making it ideal for everyday TV and gaming, too. Factor in the Google TV and excellent connectivity and it’s clear to see that this monster TV has every base covered.

Full Array LED, with improved local dimming
Full Array, local dimming screens increase the number of dimming zones, giving the processor greater control over the image’s brightness and clarity. With its newly designed dimming structure, the Sony BRAVIA XR98X90LU improves contrast and depth, bringing scenes vividly to life. For picture realism, this BRAVIA 98 inch TV sets the standard in its class.

Extended colour volume, with XR Triluminos Pro
Powered by the Cognitive Processor XR, XR Triluminos Pro reproduces the widest range of colours, in the most natural shades possible. Whether you’re watching nature documentaries or spectacular movie scenes, XR Triluminos brings the images to life.

Less blur and smoother images
Sony’s XR Clear Image uses zone and frame analysis to minimise noise and blur. Keeping the millions of pixels in check, Sony’s XR Motion Clarity technology keeps the action flowing smoothly. It also minimises blur, using powerful processing to strike the perfect balance between ultimate detail and the smoothest motion.

Picture quality as the creator intended – IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the BRAVIA XR98X90LU reproduces visuals, just as the creator intended. IMAX Enhanced and Dolby Vision compatibility help deliver cinematic vision. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels. If you’re a boxset and movie fan, you’ll love NACM (Netflix Adaptive Calibrated Mode). NACM works with BRAVIA XR’s ambient light optimisation, adjusting the picture brightness to best show the drama in your room’s lighting conditions.

Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative camera that does so much more than just video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture brightness to best suit the lighting conditions. Sound is optimised, too, giving you clearer dialogue and more accurate tracking. It also facilitates the use of gesture control, letting you change channel or adjust volume using simple gestures. All this plus it still functions with your TV to make it the ultimate device for video calls.

*Sound, brightness and gesture functions due later in 2023 via firmware update.

Perfect sync between sound and vision
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism.

XR Surround and 360 Spatial Sound Personaliser for enveloping sound
XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action. Combine this TV with Sony’s SRS-NS7 wearable speaker or selected headphones and enjoy Dolby Atmos and simulated surround sound via 360 Spatial Sound.

Boost with a soundbar
Add a compatible Sony soundbar and enjoy sound that is more than the sum of the parts. With Acoustic Centre Sync, TV and soundbar combine to produce the clearest speech possible. A compatible Sony soundbar also improves the sound’s scale, realism and spaciousness, taking the audio to a new dimension.

New gaming features
From the makers of the PS5, here’s a TV that gives you more customisation with games than ever. With a new gaming menu, it’s easier to access your game status, settings and assist functions. This TV also makes the perfect screen for your PS5. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.

Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Providing access to over 700,000 movies and TV episodes and over 10,000 apps and games, Google TV covers all the Smart entertainment you need. With access to Netflix, YouTube, Amazon Prime, Apple TV and Disney+, all your favourite streaming services are covered. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watch list via your smartphone – Google TV makes sense of Smart TV.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and HomeKit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

BRAVIA CORE – cinematic streaming
Sony’s BRAVIA CORE is a premium streaming service that’s a cut above the rest. With hundreds of movies, from classics to the latest releases, BRAVIA CORE has something for everyone. Compatible with resolution up to 4K HDR, detail is pin-sharp. Sony’s Pure Stream system streams movies at up to 80Mbps – similar to a 4K UHD Blu-ray player – against the average of 15-25Mbps. It’s also compatible with IMAX Enhanced, giving you the most cinematic sound and vision.

2-way stand
Supplied with a 2-way stand, the BRAVIA XR-98X90LU is ideal for all types of installation. Dedicated settings are available for use either with a soundbar (higher, with screen clearance) or in the standard, low profile position.

Introduce true home cinema to your home, with the Sony BRAVIA XR-98X90LU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Screen
Screen Size
98"
Screen Technology
LED
Picture Quality
LED Backlight
LED - Full Array
Local Dimming
Yes
Motion Processing
XR Motion Clarity
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Frequency
120 Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
Camera
Optional - BRAVIA CAM
Full Web Browser
Yes
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes - Cognitive Processor XR
Smartphone control
Yes
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4 (HDCP 2.2 - 4)
USB
2
Wi-Fi
Yes
General
Manufacturer's Warranty
5 years
Tuner
Analogue Tuner
Yes
TV Tuner
Freeview
Twin Tuners
Yes
Audio
Speakers
Yes
Features
4K Upscaling
Yes
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Power Consumption - Standby
0.5
Energy - kWh/1000h
154
Energy - HDR rating
G
Energy - HDR kWh/1000h
223
Energy - Label Rating
E
Dimensions
Dimensions excluding stand WxHxD
2199 x 1255 x 85
Dimensions including stand WxHxD
2199 x 1305 x 465
Maximum Stand Width (mm)
1536
Outer Box Dimensions WxHxD
2334 x 1396 x 285
VESA Fittings
600 x 400
Wall Mount Required
VESA - 600 x 400
Weight
Weight (KG)
67.2/68.9 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - Fixed
CUSTOM INSTALL - To get the most out of this product we recommend our design and install service. Find out more.
12 months 0% Interest Free Credit is available on this product. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Creation Consumer Finance LTD. 
Click here for more info. Offer excludes Clearance, Refurbished and Open Box products. 
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
Rated 5 out of 5 by from Very Accurate Calibration Tried this model in the shop with a large range of calibration imagea and was very surprised how good the calibration is. Very good if you are a photographer used to a calibrated screen. If you have an 8K stills camera or larger this screen will serve you well as it is possible to zoom, especially if you like to pixel peep. I have not gone beyond a 13K so far. sRGB and ARGB available for serious photographers. No written manual (!) so you really need to spend time ferreting around in the menu. If you do not want to print but like large images this screen provides a good way to enjoy them. Upscaling of low resolution output is good both for video and stills. We bought a cheap Sony sound bar as part of the deal. If you intend to listen to lots of music for example through the Youtube music app you should consider something with a wider sounding output and better bass.
Date published: 2024-04-14
Rated 4 out of 5 by from X90L Koupeno asi před třemi měsíci. Obraz i zvuk naprosto vyhovující. Jen mi z neznámého důvodu asi 3x zmizela část seřazených kanálů. Najednou mi začínaly kanály číslem 5 a první čtyři zmizely. Řešil jsem to nahranou zálohou seřazených kanálů na USB disku. Jinak velká spokojenost.
Date published: 2024-04-06
Rated 5 out of 5 by from Superb picture Compared this model side by side with other manufacturers. Best picture of the lot by far. The only better picture quality was the OLED models but they are twice this price and not twice as good! Excellent value for money. Loads of features and connections.
Date published: 2024-03-30
Rated 5 out of 5 by from Great Tv. SONY, says in all, there's tv and tv but only one top dog. SONY.
Date published: 2024-03-28
Rated 4 out of 5 by from Keeps Hanging I bought my X90L 75 inch 10 days, the screen quality is great and features are also great as I love Sony items. My TV starting Hanging from 4 days now and I have to switch off and on after 10 seconds from main switch 2-3 times a day. When tv hangs I can’t able to use remote as screen freezes and tv is slowed since this started happening.
Date published: 2024-03-25
Rated 5 out of 5 by from Can’t beat sony I bought it a few months ago and it has been in the box until recently. I absolutely love it, the colours and contrasts are so are great, it’s like being at the cinema! I have a Sony tv that I bought almost 20 years ago and I still use it in my bedroom it has never needed a repair, I will only ever buy Sony tvs for myself I swear by the brand, it has everything I need on it, a very happy customer!
Date published: 2024-03-21
Rated 5 out of 5 by from Excellent Excellent picture even in a bright room and very easy to set up and use.
Date published: 2024-03-19
Rated 5 out of 5 by from Early days Early days yet, but very impressed so far. Fully loaded.
Date published: 2024-03-11
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
Subject to status. Terms and conditions apply. Richer Sounds Limited acts as a broker and offers credit solely from PayPal (Europe) S.a rl et Ice, S.C.A, 22-24 Boulevard Royal, L-2449, Luxembourg.
Klarna Payment Badge

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  • Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees when you pay on time.

You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.

Buy now, pay later available in-store or by phone, on most items over £500 *exclusions apply

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Creation Consumer Finance Limited acts as the lender. Find out more information and eligibility criteria here.