LG OLED77G16LA is rated 4.7 out of 5 by 102.
  • y_2021, m_11, d_27, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.20
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_102
  • loc_en_GB, sid_LG-OLED77G16LA, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_richersounds
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getAggregateRating, 16.35ms
  • REVIEWS, PRODUCT

LG OLED77G16LA

77 inch OLED Evo 4K Ultra HD HDR Smart TV Freeview Play Freesat
£3,999 Was £4,499 from 18/08/21 to 11/11/21
SAVE£500
Screen Size:
Stock erratic - please call for info/pre-order

 

Order with your local store

We’re here for you 7 days a week!

  • Order in-store or by phone
  • Arrange home delivery from warehouse
  • Provide our expert advice
  • Video calls
  • Add to basket and Click & Collect from our stores with a pick-up slot

Use our Store Finder to find your local store. Please call ahead to check stock.

Custom Installation

To get the most out of this product we recommend our expert design and installation service. Find out more.

Buy now, pay later available in-store or by phone, on items over £500

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. 19.9% interest. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Click for eligibility criteria or to Find out more.

Buy now, pay later available in-store, on items over £500

We offer 6 and 10-month options.

Call your local store for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. 19.9% interest. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Click for eligibility criteria or to Find out more.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
Compare (3 max)
CUSTOM INSTALL - To get the most out of this product we recommend our design and install service. Find out more.


Get a HALF PRICE LG Sound Bar GX with this TV. Click here to see the package. Offer available from our stores, our telesales team, or online. Valid until 30.11.21, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household. Not in conjunction with any other offer.


Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


The sleekest ‘Gallery’ design meets class-leading OLED Evo picture technology, with the LG OLED77G16LA.

New OLED Evo
It’s hard to improve on LG’s stunning OLED panels, but that’s exactly what they’ve done with the OLED Evo. The most significant improvement to OLED since 4K HDR, OLED Evo delivers brighter and more dynamic images through the use of a new luminous element. Detail and clarity are enhanced, pushing the LG OLED77G16LA even further ahead of the competition.

Ultra-slim Gallery design with built-in wall bracket
At just 24.1mm thick, this OLED TV looks stunning. The sleek ‘Gallery’ design takes pride of place in your room without dominating it. To make the most of those slim good looks, the OLED77G16LA comes with a built-in, flush-fitting wall bracket. This not only saves you the cost of buying a wall bracket, it also means that you get a bracket that’s dedicated to this specific model, meaning it fits absolutely flat to the wall.

Optional table stand
If you prefer to mount your TV on a table, optional feet are available as an extra cost option. The slimline feet complement the ‘Gallery’ style. Click here to see matching stand.

LG’s powerful new processor - Alpha 9 Gen 4
Capable of automatically detecting and optimising the content you’re watching, LG’s powerful Alpha 9 Gen 4 processor is at the heart of making this TV a spectacular performer. Using AI technology, the picture and sound are optimised to best suit the genre – be it movies, sport, gaming or regular TV. The processor on this 77 inch LG TV also drives the brilliant AI Picture Pro and AI Sound Pro.

AI Picture/Sound Pro for professional sound and vision
Using a huge database of over one million visual date points, AI Picture Pro uses deep-learning algorithms to recognise content, remove noise and optimise the picture. AI Sound Pro leans from more than 17 million audio data points, identifying voices, effects and frequencies. From here, it optimises the sound by genre, giving a more natural sound quality.

Ultimate detail - Dolby Vision IQ
For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

HDR made better, with HDR10 Pro
LG’s powerful processing also helps in getting the very best from HDR10 material. Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Game Optimiser with HFR, VRR and ALLM for a gaming advantage
Game Optimiser utilises a dedicated gaming menu, letting you select and control specific gaming features, such as Reduce Blue Light, Prevent Input Delay, VRR and AMD FreeSync. Equipped with a full HDMI 2.1 interface (all four sockets), this LG TV gets the very best from your choice of gaming source. ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.

4.2 speaker system, AI Sound Pro and Dolby Atmos compatible sound
Featuring a built-in, 4.2 speaker system, the OLED77G16LA offers a more immersive sound than the lower models. Power is also up 50% to 60 watts – giving a rich, room-filling sound. Using AI algorithms, AI Sound Pro up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound and enhanced dialogue. With a Dolby Atmos processor built-in this LG 77” TV decodes Atmos sound tracks - giving you the potential for an even more enveloping sound.

Welcome home - LG webOS 6 for the best in smart TV
Widely regarded as one of the best smart TV platforms, LG’s webOS system just keeps getting better. The latest webOS 6 uses your viewing history to recommend a range of shows and movies from across various apps. An improved home page offers improved graphics, with dedicated info and search boxes.

Magic Remote made better
LG’s Magic Remote has always led the field for simple, gesture and voice control. The latest version retains this, while offering direct keys for popular streaming services and a new, cleaner style. Netflix, Amazon Prime Video, Disney + and Rakuten TV are all now just the touch of a button away. Google Assistant and Amazon Alexa also get dedicated buttons for simply voice recognition.

The hub of your home entertainment
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.

If you’re looking for the very best on TV design and performance, your search stops here.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Screen
OLED
Yes
Screen Size
77"
Screen Technology
OLED
Picture Quality
LED Backlight
OLED
Local Dimming
Yes - OLED pixel
Motion Processing
OLED Motion Pro
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, Dolby Vision IQ, HDR10
Panel Bit Depth
10 bit
Panel Bit Depth
10
Panel Frequency
40Hz - 120Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
BBC iPlayer
Yes
Full Web Browser
Yes
Gesture Control
Yes (Magic Remote)
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes - a9 Gen4
Smartphone control
Yes
TV Catch Up
Freeview Play
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes (eARC)
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 4)
Headphone Socket
Yes
USB
3
Wi-Fi
Yes
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Twin Tuners
Yes
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Energy Efficiency Rating
G
Power Consumption - Standby
0.5
Energy - kWh/1000h
171
Energy - HDR rating
G
Energy - HDR kWh/1000h
304
Energy - Label Rating
G
Dimensions
Dimensions excluding stand WxHxD
1721 x 991 x 24
Dimensions including stand WxHxD
1721 x 1050 x 323 (optional)
Maximum Stand Width (mm)
1623 (optional)
Outer Box Dimensions WxHxD
1895 x 1130 x 228
Wall Mount Required
Built-in
Weight
Weight (KG)
39.4/40.2 (Without/With Optional Stand)
Accessories
Remote Control
Yes
Stand
Optional
Rated 5 out of 5 by from Quality TV I had the TV nearly a week now and have been so impressed with the picture quality and being so flat to the wall with out any cables showing is a great feature. I have not used the Gaming connection yet so can't comment other than to say if it's up to the standard of everything else then it's going to be great. I thoughly recommend this TV from LG
Date published: 2021-11-13
Rated 5 out of 5 by from Brilliant performing TV Excellent TV right out of the box- No trouble setting up, picture and sound suoperb
Date published: 2021-10-29
Rated 5 out of 5 by from LG Gallery TV & A beautifully crafted & amazing picture from this tv & matching it with the sound bar & subwoofer is the icing on the cake.
Date published: 2021-10-29
Rated 5 out of 5 by from Why didn't I buy the G1 77? I cannot believe the price has dropped by 8% already! That said, the LG G1 is a great TV but after having the 66" on the wall for less than a week, I wished I had brought the larger 77". There's not much that I can fault in terms of the user interface or connectivity. Picture quality, colour and contrast is impressive as you would expect from a premium product. The audio (even without a sound bar) is excellent although the bass could be improved but given the thinness of the TV, it is remarkable how good the built in speakers are. Not to worry... connected to my existing amp/receiver, it is everything I was looking for. The remote control even is very intuitive although the buttons for Netflix, Disney, Prime and Rokuten is unnecessary especially as not everyone subscribes all of them.
Date published: 2021-10-29
Rated 3 out of 5 by from Where is the user manual Complicated. In the olden days you were given a user manual in the box with your new TV. I am still trying to navigate the settings about a month or so later. Everything's online or digital now I get it but I would still have liked the old fashioned owners manual to read just like you have for the car when it's new. The TV itself is stunning in every aspect but has settings and options I don't understand.
Date published: 2021-10-29
Rated 1 out of 5 by from Questionable build quality Broke on day 1. Defective motherboard. Replaced by the original retailer. Apparently a common problem and begs the question how well built is this TV. 12 months warranty doesn't inspire me.
Date published: 2021-10-29
Rated 5 out of 5 by from Simply the best!!! Excellent picture quality. Makes watching each and every content pleasing to the eyes.
Date published: 2021-10-29
Rated 5 out of 5 by from Wow! This TV is a beast - a huge upgrade compared to my 55” C8 from 2018. We’ve got it mounted on the optional feet at the moment and will wall mount when we move to our new house. The Evo panel honestly doesn’t feel too different or much brighter to me, but the biggest difference is in upscaling and motion handling, which are both so much better on the G1 than they were on my C8. Another of my favourite features is AI Sound Pro, which really makes a difference in sound quality (as much as I know that lots of people would cringe at the ‘inaccuracy’ of it!). It makes everything so much more punchy and works brilliantly with a 5.2.2.1 Sono Arc sound system. It’s an extremely expensive TV and definitely an unnecessary luxury, but as someone who loves films and TV shows, it’s worth the money. It feels like we have a cinema in our living room, but better quality…! The only down side is that for the price, I expected it to clean the house and make my breakfast, but it’s a fair compromise I think!
Date published: 2021-10-08
  • y_2021, m_11, d_27, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.20
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_102
  • loc_en_GB, sid_LG-OLED77G16LA, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_richersounds
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getReviews, 18.01ms
  • REVIEWS, PRODUCT

Buy now, pay later available in-store or by phone, on items over £500

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. 19.9% interest. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Click for eligibility criteria or to Find out more.

Buy now, pay later available in-store, on items over £500

We offer 6 and 10-month options.

Call your local store for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. 19.9% interest. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Click for eligibility criteria or to Find out more.