Designed for optimal viewing from movies, gaming and TV, the Panasonic TX-43LX660B has what it takes to deliver quality entertainment.

Brilliant with all your entertainment
The Panasonic TX-43LX660B features a 4K HDR screen for superb picture resolution from a compact TV. Dolby Vision compatibility further enhances your movies, creating incredible depth and contrast. HDMI 2.1 sockets with ALLM (Auto Low Latency Mode) give you optimised gaming. Android TV, delivering a huge range of streaming TV options, expertly handles Smart TV.

Top quality screen, with HDR Brightness Enhancer
When viewed on a 43 inch screen, 4K resolution is especially sharp and detailed, making this Panasonic 43 inch TV superbly lifelike. Panasonic further enhance the screen’s natural ability with a 1200Hz RMR (Real Motion Rate) panel for smooth motion and HDR Brightness Enhancer for the stunning picture contrast.

Multi-format HDR support for a stunning picture from all sources
Compatible with Dolby Vision, HDR10 and HLG, the Panasonic TX-43LX660B supports a wide range of picture enhancing, HDR formats. Dolby Vision gives your movies cinematic realism. HDR10 is used on many games and gives you an advantage by highlighting detail within the darkest areas. HLG delivers enhanced contrast and depth from many TV transmissions.

Android TV for smart TV – including voice control via Google Assistant
Android TV gives you effortless access to a vast range of entertainment streaming apps for near unlimited entertainment. Dive into favourites such as Netflix, Amazon Prime, BBC iPlayer, Disney+ and YouTube or search out a few less well known apps from the Google Play store – the choice is near endless. What’s more, this TV also features Google Assistant, meaning you only have to ask to locate content, change channel or adjust the volume.

Share with Chromecast
Sharing media from your smartphone or tablet is easy with Chromecast built-in. Simply pair your phone and cast what’s on your phone on to the big screen – wirelessly.

Dolby Atmos for enveloping sound
Compatible with Dolby Atmos sound, this Panasonic 43” TV creates a more enveloping sound. For even more immersion, use the HDMI eARC or optical digital output to add a soundbar.

Freeview Play for easy access to catch-up TV
The Panasonic TX-43LX660B also features Freeview Play. This combines catch-up TV, on-demand services and live television to make it easy to watch what you want, when you want. It's free from subscription and compatible with existing broadband services, while BBC iPlayer, ITV Player, All 4 and Demand 5 are available without having to open specific apps, giving effortless scroll-back TV (requires broadband Internet connection with a minimum speed of 2Mbps).

Fully connected
Three HDMI sockets and twin USBs let you connect up a wide range of sources. Compatible with ALLM (Auto Low Latency Mode), all three HDMI sockets are suitable for 4K UHD sources, such as games consoles and UHD Blu-ray players. The USB interface incorporates a media player, letting you easily playback video, music and photos stored on your USB media stick. A coaxial digital output makes adding a soundbar an easy option, while the headphone socket is perfect for wired headphones.

See the best from all your entertainment sources, with the Panasonic TX-43LX660B.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.