Panasonic TX-43LX660B

Buy online/in-store/Telesales
£469 Our price history: £499 from 19/04/23 to 30/05/23
Buy online/in-store/Telesales
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Panasonic TX-43LX660B

43 inch 4K Ultra HD HDR Smart LED TV Freeview Play
£469 Our price history: £499 from 19/04/23 to 30/05/23
Buy online/in-store/Telesales
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Flexible in-store & telesales payment options to suit you. Available on purchases over £500. Find out more

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All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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Designed for optimal viewing from movies, gaming and TV, the Panasonic TX-43LX660B has what it takes to deliver quality entertainment.

Brilliant with all your entertainment
The Panasonic TX-43LX660B features a 4K HDR screen for superb picture resolution from a compact TV. Dolby Vision compatibility further enhances your movies, creating incredible depth and contrast. HDMI 2.1 sockets with ALLM (Auto Low Latency Mode) give you optimised gaming. Android TV, delivering a huge range of streaming TV options, expertly handles Smart TV.

Top quality screen, with HDR Brightness Enhancer
When viewed on a 43 inch screen, 4K resolution is especially sharp and detailed, making this Panasonic 43 inch TV superbly lifelike. Panasonic further enhance the screen’s natural ability with a 1200Hz RMR (Real Motion Rate) panel for smooth motion and HDR Brightness Enhancer for the stunning picture contrast.

Multi-format HDR support for a stunning picture from all sources
Compatible with Dolby Vision, HDR10 and HLG, the Panasonic TX-43LX660B supports a wide range of picture enhancing, HDR formats. Dolby Vision gives your movies cinematic realism. HDR10 is used on many games and gives you an advantage by highlighting detail within the darkest areas. HLG delivers enhanced contrast and depth from many TV transmissions.

Android TV for smart TV – including voice control via Google Assistant
Android TV gives you effortless access to a vast range of entertainment streaming apps for near unlimited entertainment. Dive into favourites such as Netflix, Amazon Prime, BBC iPlayer, Disney+ and YouTube or search out a few less well known apps from the Google Play store – the choice is near endless. What’s more, this TV also features Google Assistant, meaning you only have to ask to locate content, change channel or adjust the volume.

Share with Chromecast
Sharing media from your smartphone or tablet is easy with Chromecast built-in. Simply pair your phone and cast what’s on your phone on to the big screen – wirelessly.

Dolby Atmos for enveloping sound
Compatible with Dolby Atmos sound, this Panasonic 43” TV creates a more enveloping sound. For even more immersion, use the HDMI eARC or optical digital output to add a soundbar.

Freeview Play for easy access to catch-up TV
The Panasonic TX-43LX660B also features Freeview Play. This combines catch-up TV, on-demand services and live television to make it easy to watch what you want, when you want. It's free from subscription and compatible with existing broadband services, while BBC iPlayer, ITV Player, All 4 and Demand 5 are available without having to open specific apps, giving effortless scroll-back TV (requires broadband Internet connection with a minimum speed of 2Mbps).

Fully connected
Three HDMI sockets and twin USBs let you connect up a wide range of sources. Compatible with ALLM (Auto Low Latency Mode), all three HDMI sockets are suitable for 4K UHD sources, such as games consoles and UHD Blu-ray players. The USB interface incorporates a media player, letting you easily playback video, music and photos stored on your USB media stick. A coaxial digital output makes adding a soundbar an easy option, while the headphone socket is perfect for wired headphones.

See the best from all your entertainment sources, with the Panasonic TX-43LX660B.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Screen Size
Screen Technology
Picture Quality
LED Backlight
LED - Edge
Pixel Resolution
3840 x 2160
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bits (8 bits + FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
60 Hz
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
BBC iPlayer
Full Web Browser
No - (Web Browser can be downloaded from Google Play Store)
Quad Core Processor
Quad Core Processor
Smartphone control
TV Catch Up
Freeview Play
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
DLNA Compliant
3 (HDCP 2.2 - 3)
HDMI 2.0
Headphone Socket
Wi-Fi Built In
Manufacturer's Warranty
1 year
Analogue Tuner
TV Tuner
USB Video Playback
Energy Consumption
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
964 x 560 x 68
Dimensions including stand WxHxD
964 x 614 x 221
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1085 x 725 x 154
VESA Fittings
100 x 100
Wall Mount Required
VESA - 100 x 100
Weight (KG)
7.5/11 (Without/With Stand)
Remote Control
Yes - Fixed
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
Subject to status. Terms and conditions apply. Richer Sounds Limited acts as a broker and offers credit solely from PayPal (Europe) S.a rl et Ice, S.C.A, 22-24 Boulevard Royal, L-2449, Luxembourg.
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Buy now, pay later available in-store or by phone, on most items over £500 *exclusions apply

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Creation Consumer Finance Limited acts as the lender. Find out more information and eligibility criteria here.