Sensationally bright, detailed and with expansive colour, the Philips 55OLED909’s picture is truly captivating.

PLEASE NOTE: This model does not come with any apps related to Freeview Play/Digital UK. This includes BBC iPlayer, ITVX, All4, My5. If you wish to access one of these apps, we recommend pairing with a Smart device such as a set-top box or games console or casting these apps to your TV from an Android or Apple phone.

Premium sound and vision
Featuring the second generation of MLA OLED screen and enhanced Ambilight, the Philips 55OLED909 has an incredibly lifelike picture. As a 55 inch model, it won’t dominate your room, though, making this an ideal choice for a more discreet TV. Sound by Bowers & Wilkins and the Google TV make this Philips 55 inch TV a complete all-rounder and hard to resist.

Second generation Micro Lens Array (MLA) OLED technology for incredible picture brightness
Featuring the second generation MLA (Micro Lens Array) technology, the Philips 55OLED909 delivers sensational picture brightness. MLA uses a layer of tiny lenses to improve the screen’s focus. The latest version uses MMB (Meta Multi Booster) for selective peak brightness that’s significantly higher than usual. Enhanced brightness brings images to life, with more realistic and natural colour. Brighter screens also perform better in daytime lighting, letting you see more detail then you otherwise would with a conventional OLED screen.

Four-sided Ambilight Intelligence V3 for the smartest backlighting
Philips unique Ambilight technology is now better than ever. The latest Ambilight Intelligence V3 uses a light senor to adapt the ambient lighting to best suit the room, helping HDR images hit harder in brighter rooms. With lighting around all four sides of this Philips 55 inch TV, colour from the picture is cast into the room from every angle – in real time. Colour, vibrancy and excitement move beyond the screen and into your living room, bringing you a viewing experience beyond the ordinary.

Embedded sound by Bowers & Wilkins
With sound by Bowers & Wilkins, you can be assured of a top-class audio performance. Bowers & Wilkins are a premium brand, making some of the finest at home and in-car hi-fi speakers. Discreetly placed beneath the screen, the speaker array projects the sound deep into your room. A dedicated centre channel makes sense of dialogue, while the built-in subwoofer delivers the punch. Dolby Atmos processing makes the most of your compatible movies.

Enhanced processing via Philips’s latest P5 AI Gen 8 processor
Philips’s latest P5 Gen 8 processor works hard in the background to deliver the most lifelike images – whatever the content. Using deep-learning AI algorithms, it processes images that appear the most natural to the human eye. It also monitors light levels in the room and adjusts the TV’s brightness, gamma and colour, in real time, to further optimise the image.

Made for the movie buff
Nothing beats the big screen thrill of IMAX and now, thanks to IMAX enhanced, you can enjoy the power of IMAX on your TV, too. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. Designed in collaboration with filmmakers and studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Multi-format HDR support, including Dolby Vision and HDR10+
As well as IMAX Enhanced, the Philips 55OLED909 also offers Dolby Vision and multi-format HDR, including HDR10+. Along with Dolby Vision, HDR10+ offers scene-by-scene HDR mastering for the truest, most accurate HDR picture technology. Each scene is optimised, meaning the maximum amount of detail is shown – even in the brightest or darkest moments.

The best features for gaming
Although this a native 120Hz TV, the Philips 55OLED909 supports the increasingly popular 4K/144Hz gaming option. Other highlights include Dolby Vision gaming, bringing a truly cinematic feel to your gameplay. It’s also compatible with VRR (Variable refresh Rate), AMD FreeSync and Nvidia G-Sync systems, giving you super-smooth gameplay on a wide range of consoles and PCs. Unique to Philips, Ambilight’s gaming mode brings another dimension of immersion. A new Game Bar lets you customise and enhance your gaming experience via onscreen menu settings.

Google TV
Using Google’s world-class interface, Google TV makes accessing this Philips TV’s smart features a breeze. Providing access to over 700,000 movies and TV episodes and over 10,000 apps and games, Google TV covers all the Smart entertainment you need. With access to Netflix, YouTube, Amazon Prime, Apple TV and Disney+, all your favourite streaming services are covered. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watch list via your smartphone – Google TV makes sense of Smart TV.

Compatible with DTS Play-Fi Home Theatre
The Philips 55OLED909 is compatible with the innovative DTS Play-Fi Home Theatre system. When using the DTS Play-Fi app, this lets you integrate the TV into a home cinema speaker system, using the TV as the centre channel should you wish. Wireless surround sound doesn’t get much easier or more flexible than this.

Voice control with built-in Google Assistant and works with Alexa
Working via the built-in Google TV system, Google Assistant helps you find content, apps and even controls compatible smart home devices, such as the Philips Hue lighting system. All this is available by simple voice command. Alternatively, connect your Amazon Echo or similar Alexa device and use voice commands via Alexa (Works with Alexa).

Move up to premium TV sound and vision, with the Philips 55OLED909.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.