• FREE Samsung HW-B550 soundbar and sub worth £299 with this TV
• VIPs pay £3299 after £200 cashback from Samsung
Non-member price £3,599
To get the most out of this product we recommend our expert design and installation service. Find out more.
Samsung OLED Technology
Samsung's OLED TVs with Quantum Dot combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours* from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you'll experience intensely cinematic viewing - whatever you watch on this Samsung 77 inch TV.
*Validated by Pantone.
Quantum HDR OLED+
See the true beauty in every shot – just as the creators intended. Thanks to Quantum Dot Technology, this TV has leading HDR OLED brightness levels that brings out our brightest OLED highlights, impeccable blacks and unbelievable depth in every frame for lifelike picture detail.
Infinity One Design with Attachable Slim One Connect
With an impossibly slim profile and the ultimate clean cable solution, every inch has been engineered to blend seamlessly into your space. With only one cable connecting to your TV, all of your devices plug into the Attachable One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away - or even hidden away in a cupboard!
Neural Quantum Processor 4K
Think of the processor as the brain of the TV, and this is Samsung’s most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality, regardless of how it was filmed.
Dolby Atmos technology delivers a sound experience that you can feel all around you. It works with the TVs eight built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you. Add a Samsung Dolby Atmos soundbar to truly feel like you are in the cinema.
Ultra Viewing Angle with Anti-Reflection Screen
No need to worry about having to close the curtains for a mid-day movie marathon. Samsung's critically acclaimed Anti-Reflection technology absorbs reflections to reduce glare, so you're not distracted from the action on screen. Plus, with an Ultra Viewing Angle, you'll still enjoy a brilliant picture when you're not directly in front of the TV.
Motion Xcelerator Turbo Pro
Conquer every enemy, even at soaring speeds. 4K 144Hz gaming TV refresh rates eliminate lag with ultra-smooth action – all in exquisite ultra-high definition detail, on the big screen. Samsung’s OLED 4K TV and HDMI 2.1* work in perfect synergy with next-gen consoles to deliver an ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth, lightning quick, immersive 4K gaming.
*Max 4K @144Hz. Supports VRR/4K@120Hz as specified in HDMI 2.1.
Object Tracking Sound Plus
An immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its eight speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear a car zoom along your screen, the crowd cheer all around you, or the dialogue come from where the character is standing.
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required,** just turn on your TV and play.
*Internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.
**Compatible controller required.
Smart TV powered by Tizen
With the best-selling Samsung Smart TV*, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you tailored recommendations.
*Samsung TV has been ranked No.1 selling TV Brand for 16 consecutive years by Omdia.
** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
See the pinnacle of Samsung’s technological might, with the sensational Samsung QE77S95C.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
Incredible offers on this TV!
Get a FREE Samsung HWB550 soundbar and subwoofer WORTH £229 when you buy this TV. Simply add both items to your basket and use voucher code FREEHWB550 or mention when you call / visit. Valid until 23.59 on 21.12.23 or while stocks last. One per customer / household. Offer available from our stores, telesales team, and online. Excludes Clearance, Refurbished and Open Box products.
Get £200 cashback when you buy this TV, via redemption from Samsung. Click here to redeem and for Ts&Cs. Valid until 23.59 on 21.12.23 or while stocks last. Claims must be made within 30 days of purchase and no later than 23.59 on 19.01.24. Maximum one claim per purchase, four purchases per household and ten purchases per business. Offer available from our stores, telesales team, and online. Offer excludes Clearance, Refurbished and Open Box products. Offer is valid in conjunction with cashback on selected Samsung soundbars when bought with this TV, see here for all models in this promotion.
Buy this Samsung TV and claim your 6 months free Disney+ subscription via redemption. Valid on purchases between before 23:59 31.01.24. Claim by 23:59 on 01.04.24. Offers redeemed through the Samsung Promotion app on the TV. Offer available from our stores, from our telesales team, or online. Offer excludes Clearance, Refurbished and Open Box products. See here for full details. Full terms and conditions can be found here.
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
We won’t be beaten on price and may be able to offer you a better deal on this item. Call your local store or our telesales team today, or out of store opening times click here. You can see our Price Beat here for more info and Ts&Cs.
- Representative 21.9% APR (variable)
- Purchase rate 21.9% p.a. (variable)
- Assumed credit limit £1,200
Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.
- Add item(s) to your cart (up to £1500)
- Go to checkout and choose Klarna
- Enter your debit or credit card information.
- To check your eligibility, Klarna will perform a soft search with a credit reference agency. This will not affect your credit score.
- Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees when you pay on time.
You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.