Philips 77OLED908

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£4,199 Our price history: £4,299 from 04/01/24 to 29/02/24
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Philips 77OLED908 is rated 4.6 out of 5 by 22.
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Philips 77OLED908

77 inch OLED 4K Ultra HD HDR Ambilight Smart TV
VIP Club member price £3,799
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Non-member price £4,199

£4,199 Our price history: £4,299 from 04/01/24 to 29/02/24
SAVE£400
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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
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”Offers excellent picture quality and superb sound, all in one sleek-looking chassis.” ’AVForums’ Editor’s Choice ‘Luxury TV Sound’ 2023/2024.

PLEASE NOTE:
This model does not come with any apps related to Freeview Play/Digital UK. This includes BBC iPlayer, ITVX, All4, My5. If you wish to access one of these apps, we recommend pairing with a Smart device such as a set-top box or games console or casting these apps to your TV from an Android or Apple phone.

The ultimate Philips
With its 77 inch screen, Ambilight and the latest OELD screen, the Philips 77OLED908 delivers breathtaking images. The latest chipset also makes this Philips 77 inch TV an ace with gaming. Sound by Bowers & Wilkins and Google TV complete what is one of the finest TVs on the market.

Micro Lens Array (MLA) technology for incredible picture brightness
Featuring MLA (Micro Lens Array) technology, the Philips 77OLED908 delivers sensational picture brightness. MLA uses a layer of tiny lenses to improve the screen’s focus. Enhanced brightness brings images to life, with more realistic and natural colour. Brighter screens also perform better in daytime lighting, letting you see more detail then you otherwise would with a conventional OLED screen. A further bonus is the wider viewing angle, giving everyone in the room a more natural picture.

Enhanced by Ambilight
With such intense colour and brightness, Philips’s unique multi-mode Ambilight technology takes full advantage of the MLA OLED screen. Using intelligent LEDs around the sides and top of the TV, colour from the picture is cast into the room – in real time. Colour, vibrancy and excitement move beyond the screen and into your living room, bringing you a viewing experience beyond the ordinary.

Embedded sound by Bowers & Wilkins
With sound by Bowers & Wilkins, you can be assured of a top-class audio performance. Bowers & Wilkins are a premium brand, making some of the finest at home and in-car hi-fi speakers. Discreetly placed beneath the screen and behind a classy, Kvadrat fabric grille, the speaker array projects the sound deep into your room. A dedicated centre channel makes sense of dialogue, while the built-in subwoofer delivers the punch. Dolby Atmos processing makes the most of your compatible movies.

Compatible with DTS Play-Fi Home Theatre – just add wireless speakers for surround sound
For added versatility, the Philips 77OLED908 is compatible with the innovative DTS Play-Fi Home Theatre system. When using the DTS Play-Fi app, this lets you integrate the TV into a wireless home cinema speaker system, using the TV as the centre channel. Wireless surround sound doesn’t get much easier or more flexible than this.

Optimised processing, with Philips’s 7th Gen P5 AI
Philips’s latest P5 processor works in tandem with the Google TV Smart TV operating system and uses AI to optimise the picture quality from all sources. It monitors light levels in the room and adjusts the TV’s brightness, gamma and colour, in real time, to optimise the image. The processor also offers Eye Care, Dark Detail Optimisation and Colour Temperature Optimisation modes, for a bespoke viewing experience.

IMAX Enhanced and Filmmaker Mode for a cinematic performance
Nothing beats the big screen thrill of IMAX and now, thanks to IMAX enhanced, you can enjoy the power of IMAX on your TV, too. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. Designed in collaboration with filmmakers and studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Multi-format HDR support, including Dolby Vision and HDR10+ for a stunning picture from all sources
As well as IMAX Enhanced, the Philips 77OLED908 also offers Dolby Vison and multi-format HDR, including HDR10+. Along with Dolby Vision, HDR10+ offers scene-by-scene HDR mastering for the truest, most accurate HDR picture technology. Each scene is optimised, meaning the maximum amount of detail is shown – even in the brightest or darkest moments.

Incredible gaming features, including Dolby Vision Gaming
As one of the first TVs to feature the innovative MediaTek Pentonic 1000 chipset, this Philips TV is incredible with gaming. Highlights include Dolby Vision gaming at up to 4k/120Hz, bringing a truly cinematic feel to your gameplay. It’s also compatible with VRR (Variable refresh Rate), AMD FreeSync and Nvidia G-Sync systems, giving you super-smooth gameplay on a wide range of consoles and PCs. Unique to Philips, Ambilight’s gaming mode brings another dimension of immersion.

Google TV
Using Google’s world-class interface, Google TV makes accessing this Philips TV’s smart features a breeze. Providing access to over 700,000 movies and TV episodes and over 10,000 apps and games, Google TV covers all the Smart entertainment you need. With access to Netflix, YouTube, Amazon Prime, Apple TV and Disney+, all your favourite streaming services are covered. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watch list via your smartphone – Google TV makes sense of Smart TV.

Please note that this model does not come with the BBC iPlayer app built in. If you wish to access BBC iPlayer, we recommend pairing with a Smart device such as a set-top box or games console.

Voice control with built-in Google Assistant and works with Alexa
Working via the built-in Google TV system, Google Assistant helps you find content, apps and even controls compatible smart home devices, such as the Philips Hue lighting system. All this is available by simple voice command. Alternatively, connect your Amazon Echo or similar Alexa device and use voice commands via Alexa (Works with Alexa).

Stylish, flexible design
With its ultra-slim bezel and Danish fabric speaker grille, the Philips 77OLED908 has a subtle, classic design that will stand the test of time. Thanks to its compact centre stand, it’s also highly practical – fitting on furniture that’s much narrower than the TV itself. The latest remote control is slimmer and simpler to use than before and now features USB recharging.

Enjoy the best of every genre, with the Philips 77OLED908.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Screen
OLED
Yes
Screen Size
77"
Screen Technology
OLED
Picture Quality
LED Backlight
OLED
Local Dimming
Micro Dimming Perfect
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HDR10+, HLG
Panel Bit Depth
10 bits
Panel Bit Depth
10
Panel Frequency
40 Hz - 120 Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
P5 AI Gen7
Smartphone control
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4
USB
3
Wi-Fi
Yes
General
Manufacturer's Warranty
2 years
Tuner
Analogue Tuner
Yes
TV Tuner
DVB-T/T2/T2-HD/C/S/S2
Audio
Speakers
Yes
Features
Dolby Atmos
Yes
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Power Consumption - Standby
0.5
Accessories
Remote Control
Yes
Stand
Yes - Fixed
Incredible offers on this TV!

OFFER 1
Get a FREE Philips TAW6505 wireless speaker WORTH £189 when you buy this TV. Simply add both items to your basket and use voucher code FREETAW6505 or mention when you call / visit. Valid until 23.59 on 31.03.24 or while stocks last. One per customer / household. Offer available from our stores, telesales team, and online.

OFFER 2
12 months 0% Interest Free Credit is available on this product. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Creation Consumer Finance LTD. 
Click here for more info. Offer excludes Clearance, Refurbished and Open Box products. 
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.


Rated 5 out of 5 by from Philips 55OLED908 - “Best Overall 55” High-End TV” Purchased just before Christmas. Looking for the best 55” TV I could buy. Decided on the META OLED+ panel from LG. The Philips is a bit of a dark horse here. They do not have the UK presence they once had and could be easily ignored in favour of a Samsung or LG. Do not make this mistake. The Philips is a wonderful hybrid of LG / TPVision / Philips and Bowers  & Wilkins. Philips use there tech know how to power this set and use the very best panel from LG and actually make it better! I have been totally impressed with this set. Cannot fault the build quality, the picture quality, or the sound quality  If price is not a concern, and quality is paramount, the choice will be the Sony however it sits nearly 3 times the price and it is definitely not 3 times the tv. Overall the Philips is better than the flagship LG or the flagship Samsung units respectively. The Ambilight is a joy and adds a touch of class to an already very fancy TV.
Date published: 2024-02-13
Rated 5 out of 5 by from Great vision and sound I bought this TV a week ago and it's brilliant . !!!
Date published: 2024-01-31
Rated 5 out of 5 by from Incredible TV I have bought Sony TVs for many years and it was time to upgrade our 8 year old smart TV Paul at Hull spent quite some time demonstrating and explaining the differences, advantges and disadvantages between the Sony 95, LG G3 and Philips 908, showing each TV working with the best 4K and poor SD broadcasts for comparison. Decided on the Philips, and now set up at home, even in a brightly lit room, the picture detail and natural colours is incredible and the B&W sound is great. Reasons for choosing the Philips over the Sony or LG The Sony is just too expensive The LG (with tall free soundbar) mounted on a stand (at extra cost) didn't look as good and would have lifted the TV too high above the stand. Lack of Freeview Play on the 908 not an issue as we use a Fire Stick and Panasonic PVR that does all of that. Richer Sounds Hull definitely went above and beyond with the customer service we have come to expect from retailers these days. Thanks Paul and Laurie for a great buying experience.
Date published: 2024-01-13
Rated 5 out of 5 by from Big upgrade from the Philips 77OLED806 Having had the 806 77” model for two years I upgraded to the newer 908 77” due to a warranty issues from Philips. Comparing the two the newer 908 has a Brighter image / more contrast and a brighter fuller ambilight system. The new micro led panel doesn’t disappoint and the image and motion is fantastic and is a step up from the older oled panel and chipset I had got used to. The B&W speakers are noticeably better than the older model that did not have them but it isn’t a night and day difference. Compared to other brands with the new micro lens oled panel this is certainly well priced and the Ambilight function for me swings Philips as a brand as it makes the whole film or gaming experience more immersive when viewing. Be aware that the newer version only has ambilight on three sides compared to four sides of the older model. Ok if stand mounted but may not look right if wall mounted. If in doubt always get the largest tv you can afford. I thought a 77” would be too big but it certainly isn’t, would buy an 85” if Philips made one. Overall very happy with my purchase and would continue to use Richer Sounds again and again for their superb customer service.
Date published: 2024-01-12
Rated 5 out of 5 by from AMAZING COMPANY Amazing TV you will not be disappointed. The team at richersounds are so helpful and go the extra mile. I got my TV the next day and it was a Saturday. Customer for life
Date published: 2024-01-03
Rated 5 out of 5 by from The best TV we have ever owned I bought this amazing TV via the Richer Sounds telesales team who was very helpful and friendly. Our 6 year-old LG OLED tv was top of the range then- nothing wrong with it, just wanted an upgrade. This Philips is a massive jump in quality! First time we own an Ambilight TV and do not think we will ever buy any non-Ambilight TV again- the light effect is beautiful and enhances our TV experience. The latest MLA screen is jawdroppingly beautiful- all our Netflix and Prime HDR/Dolby vision contents were out of this this world, and if you have the IMAX enhanced movies on Disney+ it is like watching the IMAX screen at home!! We had 5.1 sound system over the past decades, but gradually are gravitating towards a more streamlined, less cluttered look- this 908 has the best TV soundbar on any TV ever- and by B&W no less (go with our PX7 headphones). Of course there would be dedicated bulky soundbars that will be superior, but we love having everything off the TV without cables or additional inputs/speakers. The remote is very premium looking. The VIP discount also helped. Overall, this is the best TV we have ever owned coming from 20 plus years of trying to follow the trend for the best TV viewing experience. We are now looking for excuse to watch anything on the brand new TV.
Date published: 2024-01-02
Rated 4 out of 5 by from Great TV with few small issues Purchased few days ago and been using for 3 days. There is a massive brightness boost coming from a 2019 Philips Oled and the change to Google TV is a welcome addition. Sadly there seems to be a couple of issues mainly it seems lack of freeview apps which I can live with. Also there seems to be an issue with video stutter (nothing to do with motion) it feels like picture is lagging for split second now and again. Another thing which might be me is despite new generation ambilight I can’t tell a difference and to be honest would say the effect is less pronounced.
Date published: 2024-01-01
Rated 5 out of 5 by from Great features, fantastic picture We bought this about 3 weeks ago and we are so happy with it. The sound bar is good and the picture quality is great
Date published: 2023-12-29
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Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Creation Consumer Finance Limited acts as the lender. Find out more information and eligibility criteria here.