To get the most out of this product we recommend our expert design and installation service. Find out more.
CUSTOM INSTALL - To get the most out of this product we recommend our design and install service. Find out more.
SAVE £100 on the Samsung HWB550 soundbar and wireless subwoofer when you buy this TV. Simply add this TV and the HWB550 soundbar to your basket and use voucher code 100HWB550 or mention when you call / visit. Offer available from our stores, telesales team, and online. Valid until 23:59 on 18.07.23 or while stocks last. Not in conjunction with other money-off soundbar offers. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household.
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
Quantum Matrix Technology
Samsung brings you innovation at the very source. Samsung's Quantum Mini LED delivers smaller, greater, finer lights. Together with ultra-thin micro layers, light can be precisely controlled, and brightness, contrast and sharpness can be maintained at their optimum. See every epic moment, on this 98 inch Samsung TV, in jaw-dropping detail and pixel-perfect contrast, thanks to Samsung's state-of-the-art Quantum Matrix technology.
Quantum HDR 2000 powered by HDR10+
From gloomy shadows to sun-scorched scenes – see the spectacular detail in every shot, exactly as you’re meant to. Thanks to leading HDR brightness, you'll see it in all true-to-life quality with rich colour and remarkable contrast. Plus, with HDR10+ every frame is optimised to perfection, so that every movie you watch looks just as the director intended.
Neo Quantum Processor 4K
Imagine watching a smart TV where the picture and sound is constantly updated to be the best it can be. Using Deep Learning algorithms, Neo QLED 4K is able to adjust the picture in real-time, scene by scene. From the nightly news to that classic movie, this processor automatically adjusts the brightness, enhances the contrast and upscales the resolution of everything you’re watching to 4K. Plus, AI sound perfectly adapts to what’s on screen and overcomes the background noise in your room.
Object Tracking Sound PLUS
Experience truly immersive 3D audio that travels around the screen, matching the action. With dedicated speakers built into the four sides of the TV, you'll track every terrifying gasp or hear the roar from the crowd travelling across the pitch. Whatever you're watching, Object Tracking Sound+ brings you cinematic surround sound that places you right in the heart of the action, for a totally immersive experience.
Perfect the minimalist look with a super slim and ultra-stylish TV. From the middle of the sofa to the armchair in the corner, your Neo QLED TV has been delicately crafted to look beautiful from any angle.
Smart TV powered by Tizen
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** - all in one place at the touch of a button. Discover our easy-to-use and to-customise Smart Hub platform and spend less time searching, more time watching what you love, with tailored recommendations.
*Samsung TV has been the No.1 TV Brand for 14 consecutive years by Omdia. Rankings in terms of shipments.
** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
Motion Xcelerator Turbo Plus
Get ready to perform at your peak. From those high-octane car races to that thrilling dungeon chase, bring the best out of next-gen graphics on Samsung QLED. QLED and HDMI 2.1 work in perfect synergy with next-gen consoles to deliver ultra-high 120Hz TV refresh rates and ultra-low input lag. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth, lightning quick, immersive 4K gaming on a TV like never before - without tearing or stuttering. See epic moments in game-changing detail.
100% Colour Volume*
Make everything you watch truly spectacular. Samsung QLED TVs are certified to provide 100% colour volume*. Quantum Dot display technology, unlike others, is able to transform light into breath-taking colour that will look incredible for years to come. Guaranteed on your screen for an entire decade**. With over a billion cinematic colours, everything you watch is brought to life like never before.
*Measured to DCI-P3 standard, certified by VDE.
**Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.
AI Sound (SpaceFit Sound, AVA, Adaptive Sound)
Thanks to AI sound, you can listen to everything on your QLED TV like never before. It analyses the acoustics in your room and automatically adapts to any background noise, so you’ll never miss what your favourite characters are saying – even over the hum of the vacuum. Your TV also adjusts the audio depending on what you’re watching. So you’ll really feel as if you’re in the stadium, or hear the action from that movie closing in from all directions. But that's not all - no matter where it's placed in your home, QLED outputs sound that's tailored to your space.
Multi-tasking has never been so easy. With Multi View, you can play your mobile content alongside the TV program, all at once, on the same screen. Simply cast your phone to your TV with screen mirroring, split the screen, and never miss another moment*. Handy if you want to keep an eye on the football score whilst watching a movie.
*Internet connection and compatible smartphone required.
FreeSync Premium Pro & Dynamic Black Equalizer
Set yourself up for victory with lightning quick gameplay and game-changing detail. Engineered for the most immersive and responsive experience, Neo QLED makes super smooth, ultra crisp gaming on a big screen a reality. Leave tearing and stuttering behind - with your opponents - thanks to AMD FreeSync Premium Pro and VRR. Never miss an enemy lurking in the shadows again, as Samsung’s Dynamic Black Equalizer technology unveils all of the finest details in the darkest scenes. Unleash the true power of your next gen console. Game on for as long you like with no Screen Burn worries – guaranteed*. Only on Samsung Neo QLED.
*Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.
Enjoy the finer details, on a larger scale, with the Samsung QE98QN90A.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
- Representative 21.9% APR (variable)
- Purchase rate 21.9% p.a. (variable)
- Assumed credit limit £1,200
Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.
- Add item(s) to your cart (up to £1500)
- Go to checkout and choose Klarna
- Enter your debit or credit card information.
- To check your eligibility, Klarna will perform a soft search with a credit reference agency. This will not affect your credit score.
- Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees when you pay on time.
You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.