• 100-day trial on this TV.
• Get 50% off selected Philips products when bought with this TV.
• 18 months interest-free credit available. Click here.
To get the most out of this product we recommend our expert design and installation service. Find out more.
Incredible offers on this TV!
Trade up and get £100 off this TV using code TRADEUP100. Take this fantastic opportunity to save while upgrading your TV! Available in store, via Telesales or online. Valid until 23:59 on 28/03/23, or while stocks last. Excludes Clearance, Refurbished and Open Box products.
This TV comes with a 100-day trial – you can claim the cost of this TV back from Philips if you’re not completely satisfied. Valid on purchases till 23.59 on 18.06.23 or while stocks last. Register your TV within 14 days of purchase, make a claim within 70-100 days from purchase, and view Ts&Cs here. One claim per product / customer/ household. Offer available from our stores, from our telesales team, or online. Offer excludes Clearance, Refurbished and Open Box products.
Get 50% off selected Philips Fidelio surround sound products when bought with this TV. Simply add both items to your basket and apply voucher code TAF50OFF or ask when you call / visit. View the range here. Offer available from our stores, from our telesales team, or online. Valid until 23.59 on 28.03.23, or while stocks last. Excludes clearance, refurbished and open box products.
18 months 0% Interest Free Credit is available on this product. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Creation Consumer Finance LTD. Click here for more info. Offer excludes Clearance, Refurbished and Open Box products.
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
OLED EX – it’s OLED made EXtraordinary
With brightness up by around 30% over conventional OLED displays, OLED EX takes the ‘gold standard’ in TV panels to an entirely new level. Using Deuterium compounds instead of hydrogen, the EX display emits a brighter light. The brighter light enhances contrast levels, giving deeper blacks, brighter whites and richer colours.
OLED EX means ‘Razor thin, zero bezel’ design
A further advantage with OLED EX is the reduction in panel thickness. With a reduction in panel thickness by around one third, this Philips 77 inch TV looks incredibly sleek. Philips term the design, ‘Razor thin, zero bezel’. We think it looks simply stunning.
Enhanced Ambilight 4-sided
With increased colour accuracy and detail, Philips’ unique Ambilight system is more impressive than ever. With 4-sided Ambilight, the system is at its very best. Using intelligent LEDs all around the TV, colour from the picture is cast into the room – in real time. Colour, vibrancy and excitement move beyond the screen and into your living room to bring you a viewing experience beyond the ordinary, with this extraordinary Philips OLED EX TV.
Most powerful Philips picture processing yet, with 6th Gen P5 AI processor
Featuring advanced Ambient Intelligence, the latest P5 processor monitors light levels in the room and adjusts the TV’s brightness, gamma and colour, in real time, to optimise the image. The processor also offers Eye Care, Dark Detail Optimisation and Colour Temperature Optimisation modes, for a bespoke viewing experience.
See the picture exactly as originally intended, with Filmmaker Mode
The 6th Gen P5 Processor also supports Filmmaker Mode. Designed in collaboration with filmmakers and studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.
Nothing beats the big screen thrill of IMAX and now, thanks to IMAX enhanced, you can enjoy the power of IMAX on your TV, too. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images.
Multi-format HDR support, including Dolby Vision and HDR10+ for a stunning picture from all sources
As well as IMAX Enhanced, the Philips 77OLED807 also offers Dolby Vison and multi-format HDR – including HDR10+. HDR10+ offers scene-by-scene HDR mastering for the truest, most accurate HDR picture technology. Each scene is optimised, meaning the maximum amount of detail is shown – even in the brightest or darkest moments.
Gaming made even better
The OLED807 models take Philips’ expertise with gaming to an even higher level. Game Bar lets you adjust the picture settings whilst gaming is in progress. Picture presets optimise the settings for different game genres – such as Shooter and Role Play. With support for VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and 4K@120Hz refresh rate you get a great gaming experience with exceptionally low input lag. Unique to Philips, Ambilight’s gaming mode brings another dimension of immersion.
Dolby Atmos for enhanced sound
With a Dolby Atmos processor built-in, the Philips 77OLED807 decodes Atmos sound tracks - giving you the potential for an even more immersive sound. Featuring a built-in 2.1 speaker set-up with subwoofer and a powerful amp, it provides punchy, well-rounded sound.
Compatible with DTS Play-Fi Home Theatre
The Philips 77OLED807 is one of the first TVs to be compatible with the innovative DTS Play-Fi Home Theatre system. When using the DTS Play-Fi app, this lets you integrate the TV into a home cinema speaker system, using the TV as the centre channel. Wireless surround sound doesn’t get much easier or more flexible than this.
Android TV 11 for smart TV
In a complicated world of catch-up TV, Android TV makes sense of it all. Using a clear, intuitive interface, the latest Android TV 11 lets you effortlessly switch between Netflix, Amazon Prime, YouTube, Disney+ and many other services. Android lets you pick up where you left off in the latest series or check out new movie releases – all without getting lost within complicated menus.
Voice control with built-in Google Assistant and works with Alexa
Working via the built-in Android system, Google Assistant helps you find content, apps and even controls compatible smart home devices, such as the Philips Hue lighting system. All this is available by simple voice command. Alternatively, connect your Amazon Echo or similar Alexa device and use voice commands via Alexa (Works with Amazon Alexa).
Beautiful design details – right down to the leather-backed remote
Featuring a razor-thin metal bezel, the 77OLED807 is a minimalist masterpiece. The quality of design extends to the remote control, which features a tactile, Muirhead leather-backed finish and backlit keys.
Enjoy ultimate picture quality, with the Philips 77OLED807.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
- Representative 21.9% APR (variable)
- Purchase rate 21.9% p.a. (variable)
- Assumed credit limit £1,200
Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.
- Add item(s) to your cart (up to £1500)
- Go to checkout and choose Klarna
- Enter your debit or credit card information.
- To check your eligibility, Klarna will perform a soft search with a credit reference agency. This will not affect your credit score.
- Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees when you pay on time.
You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.