A stunningly slim TV, that looks like a framed picture when off, the Samsung 55LS03BG is the perfect solution when you want to watch TV but don’t want to see the TV.

Modern Frame Design with Bezel*
A TV that looks just like a picture frame - with a stunningly slim profile and customisable bezel frame options*, The Frame will fit perfectly with your home décor. Ask anyone and they will have a hard time telling the difference between The Frame and a normal picture frame.

*Customisable bezels each sold separately. Available at theframebezel.com.

Matte Display
Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions. It also helps this Samsung 55 inch TV look just like a picture frame, so you can enjoy beautiful artwork and photography on a glare-free canvas*.

*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

Art Mode (with Art Store)
Instead of turning into a black screen, The Frame transforms into a showcase of artwork and photography when it's turned off, allowing the TV to become part of your décor. There are over 2,000 beautiful works of art to choose from on the Art Store*, and you can upload your own photography to cherish important memories. Enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**.

Powered by Quantum Dot
See everything you watch come to life with greater detail and realism. Think of nature in even more wonderful shades. The sky is brighter, the grass is greener, and the details are clearer. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Dolby Atmos
Dolby Atmos technology delivers a sound experience that you can feel all around you. It works with the TV's 4 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you. Add a Samsung Dolby Atmos soundbar to truly feel like you are in the cinema.

Slim Fit Wall Mount + One Near-Invisible Cable with One Connect Box
Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. And with the One-Near Invisible Cable you won’t have to worry about cable management as you can have just one cable for all your connections, and you can even plug all your multimedia devices into the One Connect Box and keep your cables tidily hidden away in a cupboard.

Customisable Bezels*
Switch up the colour and style of your Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display. It’s quick and easy to swap them whenever you fancy a change – all it takes is a snap to switch things up and refresh your everyday space.

*Customisable bezels each sold separately. Available at theframebezel.com.

Adaptive Sensors (Brightness & Motion)
When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you’re there. When you leave, it turns off into standby mode to save energy. Plus, the Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display.*

*Brightness sensor performance may vary depending on the ambient brightness level. Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting condition.

Dual LED
Samsung's Dual LED technology uses warm and cool LEDs to light up the TV. So whether you’re watching a documentary set in the Sahara or a movie scene in the depths of the ocean, you’ll always get more truthful colour and bolder contrast.

Object Tracking Sound
An immersive TV sound experience that puts you in the heart of the action. Your TV uses its four built-in speakers - including up-firing speakers - to make the sound follow the action on screen*. Hear a car zoom along your screen, the crowd cheer all around you, or the dialogue come from where the character is standing.

Let your TV blend into any room, with the Samsung 55LS03BG.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.