Sony BRAVIA XR50X90SU is rated
out of
5 by
59.
Sony BRAVIA XR50X90SU
50 inch 4K Ultra HD HDR Smart LED TV
£899
With picture precision at its heart, the Sony BRAVIA XR-50X90SU delivers stunning realism that puts you at the heart of the action.
Powerful processing that you can see
Created for humans’ senses rather than algorithms, this Sony 50 inch TV’s processing is one-step ahead of the competition. Combining cognitive intelligence with AI, the XR processor creates a sharper image with a greater sense of realism. Flexible Colour Contrast and Depth Control further enhance the colour vibrancy and picture richness.
Full Array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-50X90SU uses a full array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.
The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.
Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-50X90SU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
Acoustic Multi-Audio for precise sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Sound positioning tweeters pinpoint the sound to the action, heightening the sense of connection and realism. Combined with X-Balanced speakers you get a smooth, full-range sound.
3D Surround Upscaling for enveloping sound
3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.
*Gesture control and auto optimisation function due later in 2022
Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.
**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
The perfect partner for your PS5
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.
For a truer picture, check out the Sony Bravia XR-50X90SU.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
Powerful processing that you can see
Created for humans’ senses rather than algorithms, this Sony 50 inch TV’s processing is one-step ahead of the competition. Combining cognitive intelligence with AI, the XR processor creates a sharper image with a greater sense of realism. Flexible Colour Contrast and Depth Control further enhance the colour vibrancy and picture richness.
Full Array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-50X90SU uses a full array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.
The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.
Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-50X90SU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
Acoustic Multi-Audio for precise sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Sound positioning tweeters pinpoint the sound to the action, heightening the sense of connection and realism. Combined with X-Balanced speakers you get a smooth, full-range sound.
3D Surround Upscaling for enveloping sound
3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.
*Gesture control and auto optimisation function due later in 2022
Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.
**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
The perfect partner for your PS5
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.
For a truer picture, check out the Sony Bravia XR-50X90SU.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
Screen
Screen Size
50"
Screen Technology
LED
Picture Quality
LED Backlight
LED - Full Array
Local Dimming
Yes - Full Array
Motion Processing
XR Motion Clarity
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
100Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
Camera
Optional BRAVIA CAM
Full Web Browser
Yes
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Works with
Amazon Alexa, Google
Smartphone control
Yes
TV Catch Up
Youview
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC/ARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
USB
2
Wi-Fi Built In
Yes
Wi-Fi
Yes
General
Manufacturer's Warranty
1 year
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Power Consumption - Standby
0.5
Energy - kWh/1000h
78
Energy - HDR rating
G
Energy - HDR kWh/1000h
88
Energy - Label Rating
G
Dimensions
Dimensions excluding stand WxHxD
1119 x 649 x 70
Dimensions including stand WxHxD
1119 x 715 x 286
Maximum Stand Width (mm)
665
Outer Box Dimensions WxHxD
1225 x 782 x 141
VESA Fittings
200 x 300
Wall Mount Required
VESA 200 x 300
Weight
Weight (KG)
13.5/14.1 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - 2 Position
Incredible offers on this TV!
OFFER 1
Get £100 OFF a Sony HT-A3000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 100HTA3000 or mention when you call / visit. Offer available from our stores, from our telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 2
Get £200 OFF a Sony HT-A5000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 200HTA5000 or mention when you call / visit. Offer available from our stores, from our telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 3
Get £200 OFF a Sony HT-A7000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 200HTA7000 or mention when you call / visit. Offer available from our stores, from our telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 4
Get £200 OFF a Sony HT-A9 wireless home cinema system when bought with this TV. Simply add both items to your basket and use voucher code 200HTA9 or mention when you call / visit. Offer available from our stores, from our telesales team, and online, until 23:59 on 31.12.23. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 5
Get £50 OFF a Sony HT-S2000 Dolby Atmos soundbar when bought with this TV. Simply add both items to your basket and use voucher code 50HTS2000 or mention when you call / visit. Offer available from our stores, telesales team, and online. Valid until 23:59 on 31.12.23, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
Rated 5 out of
5
by
Trinny Tron from
Great improvement on my 15 year old Sony
I have only bought 2 other Sony Tvs in the last 47 years,and they have all lasted well.( my first was a Trinitron ) and at almost £1000 I’m hoping this one will last as long as the others.
Date published: 2023-12-07
Rated 5 out of
5
by
NPATEL from
Great TV with good features easy to set up
Bought this new Sony TV when my old Sony TV which was a LCD TV (Bought in 2006 ) which was also Bravia went blank ,so 17yrs is a good run
Date published: 2023-12-01
Rated 5 out of
5
by
Palden108 from
Great TV!
I bought my Sony Bravia X94S about 2 weeks ago and I already love it. It is definitly a premium product compared to the Samsung TV I had before. I was really nicely surprised with build quality, Google system is easy to use and efficient. Sound quality is above average for TV in this price bracket. The quality of the picture is excellent. 5 five-year guarantee gives me peace of mind for next couple of years. I'm really glad I have chosen Sony.
Date published: 2023-11-30
Rated 5 out of
5
by
gboy from
great LED TV -
purchased this tv for a flt in narrow room - excellent tv picture, and google tv easy to use, good wifi conneciton etc.
Date published: 2023-11-22
Rated 5 out of
5
by
Andys101 from
Excellent for the price
Bought as a replacement tv for the one I broke Tv vs hoover, hoover won. Really happy with new tv, great picture works well with my Sony htx soundbar, I can actually hear the benefits of having a matching tv and soundbar, picture quality is very good through all inputs sky, PlayStation 4 for blu rays, easy to navigate through set up and picture and sound settings, build quality is very good, if I had one gripe it’s the stand because the legs of the stand don’t lie flat I had to replace it with one that does for the soundbar to sit under the tv. I still rate this tv as value for money and would I recommend it - yes I would
Date published: 2023-11-21
Rated 5 out of
5
by
stuhannaford from
Fantastic picture, fast UI and clear diaglogue
Having already been using an XE83, I looked for something with the same kind of picture quality, but with a step up for blacks, dialogue and upscaling. I toyed with an OLED, but the price increase and generally excellent reviews for the full array X90, I looked at it in store and was really impressed by the black comparison with an OLED in particular, and a noticeable improvement on my XE83. Not just with store designed content, but also on the kind of input video I would use, 1080 and 4K Blu Ray in particular, the picture was and is very good. In real life usage, picture quality for upscaled SD and 720 media is really good, and 1080 becomes crystal clear. It’s also worth pointing out the Netflix calibrated and IMAX display modes are excellent for getting your screen right for the dedicated app and general movie experience. The UI is much faster than the XE83 and zips between menus very quickly. Finally, the last small irk I have with the XE83 is dialogue on movies getting drowned out, requiring a volume increase to sometimes deafening levels. Although not perfect, and not a comparable performance with a soundbar, overall sound and speech is nice and clear. Overall, very pleased.
Date published: 2023-10-28
Rated 4 out of
5
by
Tricky Mickey from
Great features and very easy set up.
Great quality picture, features on smart tv great. The one downside is the sound quality compared to my old Bravia tv is not as good and lacks bass sound. I do miss the look of the silver frame of the old tv. However easily connects to Bose audio system via the audio optical cable and overcomes sound from tv. Would recommend.
Date published: 2023-10-22
Rated 5 out of
5
by
Langlang from
Great product
A great smart tv easy to use does everything that's needed
Date published: 2023-10-06


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