Sony BRAVIA XR50X90SU

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£849 Our price history: £949 from 26/10/22 to 18/11/22
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Sony BRAVIA XR50X90SU is rated 3.9 out of 5 by 11.
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Sony BRAVIA XR50X90SU

50 inch LED 4K Ultra HD HDR Google TV
£849 Our price history: £949 from 26/10/22 to 18/11/22
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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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Incredible offers on this TV!


OFFER 1
VIPs receive FREE Next Day Delivery use code VIPFREEND10 or mention when you call / visit. Offer available from our stores, from our telesales team, or online. Offer excludes Clearance, Refurbished and Open Box products.


OFFER 2
Get a FREE 3-month trial of YouTube Premium when you buy this Sony BRAVIA TV. To claim, register through the BRAVIA app on your TV to receive a QR code and instructions. Ts&Cs apply. Offer available from our stores, telesales team, or online, until 23:59 30.04.23, or while stocks last. Claim must be submitted before 23.59 on 31.05.2023. Offer excludes Clearance, Refurbished and Open Box products.

OFFER 3
Get £200 OFF a Sony HT-A9 wireless home cinema system when bought with this TV using voucher code HTA200OFF. Offer available from our stores, from our telesales team, or online. Valid until 23:59 on 21.12.22, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.

OFFER 4
Get £100 OFF the Sony HT-A3000 Dolby Atmos / DTS:X soundbar when bought with this TV. Add both items to your basket and use voucher code 100HTA3000 or mention when you call / visit. Offer available from our stores, from our telesales team, or online. Valid on purchases until 23.59 on 18.12.22 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.

OFFER 5
Get £30 OFF a Sony UBPX800M2 UHD Blu-ray player when bought with this TV using voucher code 30UBPX800MK2. Offer available from our stores, from our telesales team, or online. Valid until 23.59 on 31.12.22 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
With picture precision at its heart, the Sony BRAVIA XR-50X90SU delivers stunning realism that puts you at the heart of the action.

Powerful processing that you can see
Created for humans’ senses rather than algorithms, this Sony 50 inch TV’s processing is one-step ahead of the competition. Combining cognitive intelligence with AI, the XR processor creates a sharper image with a greater sense of realism. Flexible Colour Contrast and Depth Control further enhance the colour vibrancy and picture richness.

Full Array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-50X90SU uses a full array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-50X90SU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

Acoustic Multi-Audio for precise sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Sound positioning tweeters pinpoint the sound to the action, heightening the sense of connection and realism. Combined with X-Balanced speakers you get a smooth, full-range sound.

3D Surround Upscaling for enveloping sound
3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.

*Gesture control and auto optimisation function due later in 2022

Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

The perfect partner for your PS5
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.

For a truer picture, check out the Sony Bravia XR-50X90SU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Screen
Screen Size
50"
Screen Technology
LED
Picture Quality
LED Backlight
LED - Full Array
Local Dimming
Yes - Full Array
Motion Processing
XR Motion Clarity
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
100Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
Camera
Optional BRAVIA CAM
Full Web Browser
Yes
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Works with
Amazon Alexa, Google
Smartphone control
Yes
TV Catch Up
Youview
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC/ARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Yes
USB
2
Wi-Fi Built In
Yes
Wi-Fi
Yes
General
Manufacturer's Warranty
12.0000
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Power Consumption - Standby
0.5
Energy - kWh/1000h
78
Energy - HDR rating
G
Energy - HDR kWh/1000h
88
Energy - Label Rating
G
Dimensions
Dimensions excluding stand WxHxD
1119 x 649 x 70
Dimensions including stand WxHxD
1119 x 715 x 286
Maximum Stand Width (mm)
665
Outer Box Dimensions WxHxD
1225 x 782 x 141
VESA Fittings
200 x 300
Wall Mount Required
VESA 200 x 300
Weight
Weight (KG)
13.5/14.1 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - 2 Position
Rated 5 out of 5 by from Great picture, superb sound A massive improvement over my 5yr old Samsung. Bought this after originally deciding on a Samsung Qled. I’ve had a Samsung only house for over a decade now so this choice wasn’t made lightly. This set had so much more definition in the picture and bright, sharp colour. Found the Samsung colour appeared artificially forced. Sound is amazing for a flatscreen. Plenty of connectivity and apps a plenty. Bought just in time to get the cash back offer too. In store assistance from Jon was ace, as it always is in the Norwich store.
Date published: 2022-11-11
Rated 4 out of 5 by from Great TV - but remote is missing a few buttons. This was a warranty replacement for a 5yr old Sony LED TV and this new model is a lot better in terms of streaming app support and the Google UI. No complaints with the picture quality and I use a sound bar that integrated well with the ARC HDMI input. The only complaint really is the remote/s. It came with two remotes, an 'old school' type loads of buttons but no APP buttons and a more premium/modern slimline remote with the usual Netflix etc. buttons and microphone support. Unfortunately this remote only has play and pause transport buttons with no fast forward or rewind. Whenever we play streaming or recorded content we have to swap remotes to navigate the video content. To get around this I have had to purchase a 3rd Sony remote that is more fully featured with the missing buttons but includes the premium features. On the Sony website this 3rd remote is shown as an option for the TV model, I just don't know why it isn't included as standard.
Date published: 2022-10-27
Rated 4 out of 5 by from Great features We bought this over a week ago now and really like the picture and sound quality, only downfall is not being able to have the normal channels as yet, so could do some sort of digital ariel built into the TV
Date published: 2022-10-23
Rated 1 out of 5 by from Difficult to navigate I bought this TV about 3 weeks ago, because it has a Freeview tuner (aerial) AND a dual Freesat tuner (dish). The manual was virtually non-existent - you're expected to use the built-in on-screen manual. Unfortunately, the on-screen manual doesn't tell you how to swap between Freeview broadcasts (via an aerial) and Freesat broadcasts (via a satellite dish). I've been through the menu-driven set-up countless times, and I can retune DTV and I can retune satellite but the ONLY programmes it will display are Freeview DTV broadcasts. Trying to get hold of someone at Sony is like looking for the proverbial needle in a haystack!! I mentioned above that the manual was virtually non-existent. For example, why is this TV supplied with 2 different handsets? I have absolutely no idea and the manual shows a schematic of a handset which isn't either of the handsets Sony supplied! As you can tell, I'm completely underwhelmed!
Date published: 2022-10-20
Rated 5 out of 5 by from Brilliant sony-bravia-xr50x90su.html I so happy with the new Sony BRAVIA XR50X90SU. Brilliant picture and sound are amazing. I brought for Sony PlayStation 5 and watch live sport . All the app are built in including 7 days tv guide. Richard sound shop in Kingston were great keep me update when the new tv come in. All big thank u for Carl set this new up and take the old one away. I would be recommend rich sound
Date published: 2022-09-24
Rated 5 out of 5 by from Great features Perfect picture great tv love the features can’t wait to get started
Date published: 2022-09-20
Rated 1 out of 5 by from Not Impressed. Not impressed with this TV at all. The first thing I noticed when turning it on was the vignetting that was clear to see. Apparently this is to be expected on TV’s that are “Full Array”. But I defy you to find any sign of this on the images and video that Sony show on their website for this TV. Now I come to the setting where you adjusts screen size and position. It’s greyed out. On my previous TV, also a Sony Bravia, there was a button on the remote so you could change the screen size. I used this on the many apps I had, like BritBox, BBC iPlayer etc. But this TV no longer has the ability to do this. So no zoom, wide-zoom of full screen. You just have to watch it the way it’s presented, with Sony giving you the message that you have to change the screen size on the app itself, although most apps wont let you do this, they tell you. Hmmm. This is hardly progress. And as for the settings, why so many? It’s crazy. You have menus, which have sub-menus, which in turn may have slider controls. I had this TV for over a week now and I’m still nowhere near getting it set-up correctly. Or even understanding how to. But the worst thing is when downloading a movie. After 5 to 10 minutes of watching (I presume it’s at the point where the movie has completed its download) it goes into fast-forward mode without me doing anything. It does this on all the apps I use, very annoying. And I should stress that on my previous TV this never happened, but has happened every time on this one. I always think the acid-test for any product I purchase is, if it disappeared tomorrow would I go out and purchase the same again. I think I can safely say that as far as this TV goes, I would not. It appears to be one of the most expensive LED TV’s you can buy and I really expected better. And I most definitely do not recommend it.
Date published: 2022-08-28
Rated 5 out of 5 by from Sony quality with great colours. Had great service from Richer Sounds. Allow’d me to make an exchange. Customer service was great. Pleased with TV. Typical Sony quality. Great colours.
Date published: 2022-08-18
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
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