Sony BRAVIA XR50X90SU
• FREE 3 months YouTube Premium with this TV.
• Get £200 OFF a Sony HT-A9 wireless home cinema system when you buy any Sony TV.
• Get £100 off the Sony HT-A3000 Dolby Atmos / DTS:X soundbar when bought with this TV.
• Get £30 off a Sony UBPX800M2 UHD Blu-ray player when bought with this TV.
Incredible offers on this TV!
VIPs receive FREE Next Day Delivery use code VIPFREEND10 or mention when you call / visit. Offer available from our stores, from our telesales team, or online. Offer excludes Clearance, Refurbished and Open Box products.
Get a FREE 3-month trial of YouTube Premium when you buy this Sony BRAVIA TV. To claim, register through the BRAVIA app on your TV to receive a QR code and instructions. Ts&Cs apply. Offer available from our stores, telesales team, or online, until 23:59 30.04.23, or while stocks last. Claim must be submitted before 23.59 on 31.05.2023. Offer excludes Clearance, Refurbished and Open Box products.
Get £200 OFF a Sony HT-A9 wireless home cinema system when bought with this TV using voucher code HTA200OFF. Offer available from our stores, from our telesales team, or online. Valid until 23:59 on 21.12.22, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
Get £100 OFF the Sony HT-A3000 Dolby Atmos / DTS:X soundbar when bought with this TV. Add both items to your basket and use voucher code 100HTA3000 or mention when you call / visit. Offer available from our stores, from our telesales team, or online. Valid on purchases until 23.59 on 18.12.22 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
Get £30 OFF a Sony UBPX800M2 UHD Blu-ray player when bought with this TV using voucher code 30UBPX800MK2. Offer available from our stores, from our telesales team, or online. Valid until 23.59 on 31.12.22 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
Powerful processing that you can see
Created for humans’ senses rather than algorithms, this Sony 50 inch TV’s processing is one-step ahead of the competition. Combining cognitive intelligence with AI, the XR processor creates a sharper image with a greater sense of realism. Flexible Colour Contrast and Depth Control further enhance the colour vibrancy and picture richness.
Full Array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-50X90SU uses a full array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.
The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.
Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-50X90SU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
Acoustic Multi-Audio for precise sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Sound positioning tweeters pinpoint the sound to the action, heightening the sense of connection and realism. Combined with X-Balanced speakers you get a smooth, full-range sound.
3D Surround Upscaling for enveloping sound
3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.
*Gesture control and auto optimisation function due later in 2022
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.
**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
The perfect partner for your PS5
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.
For a truer picture, check out the Sony Bravia XR-50X90SU.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.