Sony BRAVIA XR50X90SU

Buy online/in-store/Telesales
£1,199 Our price history: £1,299 from 25/05/22 to 11/08/22
Buy online/in-store/Telesales
Sony BRAVIA XR50X90SU is rated 4.3 out of 5 by 3.
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Sony BRAVIA XR50X90SU

50 inch LED 4K Ultra HD HDR Google TV
£1,199 Our price history: £1,299 from 25/05/22 to 11/08/22
SAVE£100
Buy online/in-store/Telesales
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For delivery of in-store only deals, please contact your local store for more details.
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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
Compare (3 max)

Incredible offers on this TV!


OFFER 1
Get a FREE 3-month trial of YouTube Premium when you buy this Sony BRAVIA TV. To claim, register through the BRAVIA app on your TV to receive a QR code and instructions. Ts&Cs apply. Offer available from our stores, telesales team, or online, until 23:59 30.04.23, or while stocks last. Claim must be submitted before 23.59 on 31.05.2023. Offer excludes Clearance, Refurbished and Open Box products.

OFFER 2
18 months 0% Interest Free Credit is available on this product. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Barclays Partner Finance. Click here for more info. Offer excludes Clearance, Refurbished and Open Box products. 

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


With picture precision at its heart, the Sony BRAVIA XR-50X90SU delivers stunning realism that puts you at the heart of the action.

Powerful processing that you can see
Created for humans’ senses rather than algorithms, this Sony 50 inch TV’s processing is one-step ahead of the competition. Combining cognitive intelligence with AI, the XR processor creates a sharper image with a greater sense of realism. Flexible Colour Contrast and Depth Control further enhance the colour vibrancy and picture richness.

Full Array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-50X90SU uses a full array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-50X90SU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

Acoustic Multi-Audio for precise sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Sound positioning tweeters pinpoint the sound to the action, heightening the sense of connection and realism. Combined with X-Balanced speakers you get a smooth, full-range sound.

3D Surround Upscaling for enveloping sound
3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.

*Gesture control and auto optimisation function due later in 2022

Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

The perfect partner for your PS5
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.

For a truer picture, check out the Sony Bravia XR-50X90SU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Screen
Screen Size
50"
Screen Technology
LED
Picture Quality
LED Backlight
LED - Full Array
Local Dimming
Yes - Full Array
Motion Processing
XR Motion Clarity
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
100Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
Camera
Optional BRAVIA CAM
Full Web Browser
Yes
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Works with
Amazon Alexa, Google
Smartphone control
Yes
TV Catch Up
Youview
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC/ARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Yes
USB
2
Wi-Fi Built In
Yes
Wi-Fi
Yes
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Energy Efficiency Rating
G
Power Consumption - Standby
0.5
Energy - kWh/1000h
78
Energy - HDR rating
G
Energy - HDR kWh/1000h
88
Energy - Label Rating
G
Dimensions
Dimensions excluding stand WxHxD
1119 x 649 x 70
Dimensions including stand WxHxD
1119 x 715 x 286
Maximum Stand Width (mm)
665
Outer Box Dimensions WxHxD
1225 x 782 x 141
VESA Fittings
200 x 300
Wall Mount Required
VESA 200 x 300
Weight
Weight (KG)
13.5/14.1 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - 2 Position
Rated 5 out of 5 by from Excellent Sony TV Purchased my Sony X R a couple of weeks back and I am absolutely delighted with the excellent performance and simplicity of set up.
Date published: 2022-08-14
Rated 3 out of 5 by from Really good quality picture. I bought my TV 3 weeks ago. I got the 2022 model because it was advertised with 16GB of storage yet only has 4GB for apps so I have had to add a 16GB usb drive. I also hoped it would have Android 12 not 10. I am very happy with the picture quality and all the other features. It's a shame that a couple of specs are not so great.
Date published: 2022-07-04
Rated 5 out of 5 by from Fantastic picture love the picture quality and HDR features. Great for gaming on the ps5 suits my needs perfectly
Date published: 2022-06-08
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
Subject to status. Terms and conditions apply. Richer Sounds Limited acts as a broker and offers credit solely from PayPal (Europe) S.a rl et Ice, S.C.A, 22-24 Boulevard Royal, L-2449, Luxembourg.
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Buy now, pay later available in-store or by phone, on items over £500

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Find out more information and eligibility criteria here.