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All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more
Please contact web after sales for more info. For delivery of in-store only deals, please contact your local store for more details. Ts&Cs apply - see our delivery page.
With picture precision at its heart, the Sony BRAVIA XR-50X90SU delivers stunning realism that puts you at the heart of the action.
Powerful processing that you can see Created for humans’ senses rather than algorithms, this Sony 50 inch TV’s processing is one-step ahead of the competition. Combining cognitive intelligence with AI, the XR processor creates a sharper image with a greater sense of realism. Flexible Colour Contrast and Depth Control further enhance the colour vibrancy and picture richness.
Full Array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5 The Sony BRAVIA XR-50X90SU uses a full array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.
The smoothest images with XR Motion Clarity and 4K XR Smoothing XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.
Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready Compatible with a wide range of technologies, the XR-50X90SU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
Acoustic Multi-Audio for precise sound Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Sound positioning tweeters pinpoint the sound to the action, heightening the sense of connection and realism. Combined with X-Balanced speakers you get a smooth, full-range sound.
3D Surround Upscaling for enveloping sound 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
Works with BRAVIA CAM* The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.
*Gesture control and auto optimisation function due via firmware update.
Google TV Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.
Hands-free voice control your TV Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
The perfect partner for your PS5 Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.
For a truer picture, check out the Sony Bravia XR-50X90SU.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
Rated 4 out of
5 by
Christian Evans from
Sony Bravia XR-50X90SUVery impressed from early tinkering. You can set seperate custom picture settings for almost any input. The Full Array backlight really add some dynamism to the Contrast. Pretty good sound a lot of Treble, can do with some setting tweaks. The Bass is pretty good, seems to have little Bass Reflux ports which adds to the bass (and may explain why some reviews mention a weird bass sound) but personally I prefer ported speakers. Works great with PS5 set as Enhanced Input (which may be where some other reviews went wrong) very happy so far.
The Vesa mounts are quite low, which allowed clearance for a larger TV without having to raise my bracket. The bottom 200x200mm Vesa Bracket Holes measure approx 15cm from the base of the TV. Hope this helps, with some doubts I read in reviews when choosing. Richer Sounds as always great service and answer questions too... :-)
Date published: 2024-07-18
Rated 5 out of
5 by
Bubsy60 from
Exceptional picture for an LED tvThis full array TV has an exceptional picture quality and can stand up against any rival brands due to the XR and full array technology. Minimal adjustments are needed, but I switched off the eco mode in order to get a crisper and brighter picture (purely down to the indiviidual I guess). It is responsive and uncomplicated to set up. My only slight issue is the feet are not the most attractive, but this is for a bedroom and the quality more than makes up for it.
Being as I couldnt push the budget for an OLED product, this more than compensates for it amd keeping my fingers crossed I get a good few years use out of it.
Date published: 2024-05-21
Rated 4 out of
5 by
Sydd from
50 inchOverall quality is what I'd expect with a Sony TV.
But non HD programmes/channels I would expect somewhat more from a Sony than other brands
Date published: 2024-05-20
Rated 5 out of
5 by
SonySEB from
Sony 50 inch full arrayI originally had a 43 inch Sony smart HD 4 k complete with sound bar and woofer. Upgraded to 50 inch the picture is greatly improved with good sound maybe when I can afford I will add in a soundbar to complete the package, All in all a very good impressive tv.
Date published: 2024-05-05
Rated 5 out of
5 by
Patsy78 from
Boufht has like sony tvHas usial good tv goid pictures only thing i find dufficult are intructions has havev2 remote sky and sony
Date published: 2024-04-28
Rated 5 out of
5 by
QueenPea from
Great TV and easy to install and set upThis was replacement for the same TV which got damaged by the removal company when I moved house.
For some reason this seems an improvement on the previous TV, despite being the same model. The previous 1 had the wrong stand, seemed to have more issues when setting it up and generally didn't seem as reliable. Very happy with the replacement
Date published: 2024-04-22
Rated 5 out of
5 by
The Gaffer from
Excellent picture qualityWe're really pleased with the picture and sound quality. We normally struggle to hear dialogue but the dialogue boost setting really works. I did struggle to download the "catchup" apps but now I've got them, they react quite quickly.
Date published: 2024-03-15
Rated 3 out of
5 by
Robbo67 from
Great picture, poor sound.I can not fault the picture and all the picture settings are helpful but the sound is very disappointing. There seems to be a deep bass drone that I can not get rid of. It can be heard when there are low notes in music or people speaking with a medium to deep tone. It just doesn't sound natural and really spoils the overall watching experience. It does not make any difference which sound setting the TV is set to the deep drone is still there. I even changed the sound equaliser settings to zero bass but still no improvement,
Such a shame, because other than this problem the TV is very good.
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https://www.richersounds.com/sony-bravia-xr50x90su.html1011171Sony BRAVIA XR50X90SUhttps://www.richersounds.com/media/catalog/product/4/1/415220_24ce.jpg999999GBPInStock/TV & Projectors/TVs & Accessories/TVs by Screen Size/46" - 54" TVs/TV & Projectors/TVs & Accessories/TVs by Screen Size/48" - 50" TVs/TV & Projectors/TVs & Accessories/TVs/4K Ultra HD TVs/TV & Projectors/TVs & Accessories/TVs/All TVs/Brands/TV & Projectors/TVs & Accessories/TVs/HDR TVs/TV & Projectors/TVs & Accessories/TVs by Brand/Sony TVs/TV & Projectors/TVs & Accessories/TVs/TV & Projectors/TVs & Accessories/TV & Projectors/TVs & Accessories/TVs by Brand/TV & Projectors/TVs & Accessories/TVs by Screen Size/Brands/TVs - Sony/TV & Projectors/Promotions/Promotions/VIP Deals/Promotions/Black Friday TVs<p><span style="font-size:16.5px;font-weight:bold;">With picture precision at its heart, the Sony BRAVIA XR-50X90SU delivers stunning realism that puts you at the heart of the action.</span><br><br><b style="”font-weight:bold;”">Powerful processing that you can see</b><br>Created for humans’ senses rather than algorithms, this Sony 50 inch TV’s processing is one-step ahead of the competition. Combining cognitive intelligence with AI, the XR processor creates a sharper image with a greater sense of realism. Flexible Colour Contrast and Depth Control further enhance the colour vibrancy and picture richness.<br><br><b style="”font-weight:bold;”">Full Array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5</b><br>The Sony BRAVIA XR-50X90SU uses a full array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.<br><br><b style="”font-weight:bold;”">The smoothest images with XR Motion Clarity and 4K XR Smoothing</b><br>XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.<br><br><b style="”font-weight:bold;”">Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready</b><br>Compatible with a wide range of technologies, the XR-50X90SU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.<br><br><b style="”font-weight:bold;”">Acoustic Multi-Audio for precise sound</b><br>Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Sound positioning tweeters pinpoint the sound to the action, heightening the sense of connection and realism. Combined with X-Balanced speakers you get a smooth, full-range sound.<br><br><b style="”font-weight:bold;”">3D Surround Upscaling for enveloping sound</b><br>3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.<br><br><b style="”font-weight:bold;”">Works with BRAVIA CAM*</b><br>The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.<br><br>*Gesture control and auto optimisation function due via firmware update.<br><br><b style="”font-weight:bold;”">Google TV</b><br>Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.</p><p><br><b style="”font-weight:bold;”">Hands-free voice control your TV</b><br>Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.<br><br><b style="”font-weight:bold;”">The perfect partner for your PS5</b><br>Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.<br><br>For a truer picture, check out the Sony Bravia XR-50X90SU.<br><br>Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.<br><br>Please note: This TV does not feature the Freeview Play catch-up service.</p>Sony00SONY-XR50X90SUadd-to-cartsku:SONY-XR50X90SUmanufacturerdescription:Sonywarrantycode:5 Year Sony TV Guarantee - Free, 6th Year TV Extension - Freecategory_description:50 inch 4K Ultra HD HDR Smart LED TVbrand:Sonymanufacturer_model:SONY-XR50X90SUpre_amplifier:Noproduct_status:Currentpurchaseonlinestatus:WSsrp:899.000000vipprice:0.000000Sony50 inch 4K Ultra HD HDR Smart LED TVSonySONY-XR50X90SUNoCurrentWSSONY-XR50X90SU899.0000000.0000005 Year Sony TV Guarantee - Free, 6th Year TV Extension - FreeNoYesYesNoYes - 2 PositionNo0.548" to 50"Freesat, FreeviewYesVESA 200 x 300YesYesYesNo100Hz10 bit (8 + 2 FRC)YesNoNoOptional BRAVIA CAMYes - eARC/ARCYesYesNoYes (HDMI 2.1 x 2)1225 x 782 x 141NoYes665 Dolby Vision, HDR10, HLG1119 x 649 x 701119 x 715 x 28688G78GNoYesYes13.5/14.1 (Without/With Stand)4 (HDCP 2.2 - 4)YesNoYesYes - Optical<p style="font-size: 18px; color: rgb(255, 40, 30);"></p><p style="font-weight: 700;"><span style="font-weight: 700; font-size: 16px; color: rgb(255, 40, 30);">Make the most of your TV. View our hottest deals on <a href="https://www.richersounds.com/tv-projectors/tvs-accessories/tv-accessories/tv-brackets.html" target="_blank">TV brackets</a>, and <a href="https://www.richersounds.com/tv-projectors/tvs-accessories/tv-accessories.html" target="_blank">TV accessories</a>.</span></p><hr>screen_size799.000000849.000000Yes1NoNoNoNoNoNo200 x 300NoAmazon Alexa, Google12.0000Yes2LED - Full ArrayYes - Full ArrayXR Motion Clarity10 (8+2)100Hz3840 x 2160Dolby Vision, HDR10, HLG4K Ultra HD50"LEDQuad Core ProcessorAmazon Alexa, GoogleYesYouviewNoNoNoNoNoNoNoNoNoNoNoNoNoNoNoNoNo